Senior Marketing Manager in Waltham Abbey

As the senior member of the marketing team, the Senior Marketing Manager will lead and support Marketing Managers while advising on wider group marketing activity. You will be responsible for creating and delivering the overall sales and marketing strategy for each new development following land acquisition, including brand creation, marketing collateral, and the setup of sales offices and show homes. This role combines strategic planning, leadership, and hands-on delivery to ensure each development launches successfully and achieves target sales rates.

Role Scope

• Lead and support Marketing Managers, managing a team of two direct reports.
• Work closely with HRL and site delivery teams across multiple developments.
• Set and manage sales and marketing budgets for each development.

Key Relationships

• Internal: Group Sales & Marketing Director, Sales Managers and Sales Teams, Marketing Managers, Coordinators, and Executives, Accounts / Purchase Ledger, Head of Health & Safety, Communications Team, Technical, Design, and Production Teams.
• External: Marketing and creative agencies, Interior designers and web developers, Estate agents and selling agents, Joint venture partners.

Key Responsibilities

1. Delivery & Strategy
   • Work alongside Sales Managers to develop sales and marketing strategies from land acquisition through to launch.
   • Lead the setup of sales offices and show homes, including interior design, signage, landscaping, and presentation.
   • Manage production of marketing materials including: Websites and microsites, Brochures and advertising, Digital campaigns and social media, Hoardings, signage, and offline materials.
   • Plan and deliver pre-launch and ongoing marketing campaigns to achieve required visitor levels and sales rates.
   • Ensure all marketing activity aligns with brand guidelines and development positioning.
   • Maintain and update development content across websites and portals.
   • Produce quarterly strategy updates and campaign timelines.
2. Quality & Compliance
   • Ensure all marketing setups and sales environments comply with Health & Safety policies.
   • Work closely with the Health & Safety team during sales area and show home setup.
   • Maintain high presentation standards across all developments to protect brand reputation.
3. Communications & Brand
   • Support and deliver development-specific PR and brand campaigns.
   • Lead the creation of customer communications including newsletters and launch materials.
   • Ensure consistent brand messaging across all platforms and developments.
4. Financial Management
   • Set and manage marketing budgets for each development.
   • Monitor spend throughout the lifecycle of each project.
   • Ensure sales and marketing operations launch in line with company forecasts.
5. People & Leadership
   • Manage and develop Marketing Coordinators and Executives.
   • Provide guidance and direction to Marketing Managers across developments.
   • Conduct performance reviews and support team development.
   • Coordinate effectively with internal departments and external agencies to deliver marketing activity on time and within budget.

Success Measures

• Developments launch on schedule with fully operational sales and marketing setups.
• Marketing campaigns generate required lead levels and support sales targets.
• Brand consistency maintained across all developments.
• Budgets effectively managed and controlled.
• Strong collaboration with internal teams, agencies, and partners.
• High-quality presentation of all sales environments and marketing materials.

Skills, Experience & Attributes

• Marketing degree or CIM qualification (preferred).
• Proven marketing experience within a housebuilder or property developer.
• Strong leadership and team management skills.
• Excellent organisational and project management ability.
• Budget management and commercial awareness.
• Ability to work under pressure and meet tight deadlines.
• Strong communication and stakeholder management skills.