Digital Marketing Manager in Liverpool

Hours: Monday to Friday, 09:00 - 17:00 (35 hours per week). Happy to talk flexible working.

Location: Liverpool or Manchester.

Benefits: At Hill Dickinson we understand that incentives go far beyond a good salary, so we have created a comprehensive benefits package tailored around our people. Here are some examples of what we offer:

• Annual leave starting at 25 days
• Annual bonus scheme
• Birthday privilege day and Christmas shutdown
• Holiday buy, sell and carryover scheme
• 2 charity volunteering or pro bono days
• Optional private medical insurance via BUPA
• Annual fitness allowance
• Flexible pension scheme
• ISA saving scheme and independent financial advice
• Electric or hybrid vehicle lease scheme
• Medicash EAP with access to counselling
• Enhanced family leave policies
• Access to confidential, expert support via Fertifa in relation to reproductive health and wellbeing
• Access to 10 days fully subsidised emergency or back-up care per year via Bright Horizons
• Life assurance
• Group income protection
• Annual travel season ticket loan
• Hybrid working and dress for your day policy
• Bespoke training and development opportunities

Role overview:

The Digital Marketing Manager will lead the delivery of day-to-day digital marketing activities that ensure a consistent, engaging, and high-performing presence across all channels. This role focuses on business as usual responsibilities while driving improvements, including developing evergreen content in collaboration with the website and content team based on insights, and enhancing efficiencies in preference-based automated email, ahead of full automation roll out in 2027. While a Social Media Executive manages daily posting, this role will be responsible for ensuring team performance and objectives are met. The Digital Marketing Manager will also work closely with the Business Partnering team to support delivery of their key priorities for the year and develop customer acquisition strategies. Collaboration across the wider marketing team is essential.

You will be part of the Marketing and Communications team and will report directly to the Head of Marketing and Communications and have direct responsibility for managing the Social Media Executive. All members of the wider BD&M team are expected to support the work of the wider business development plans and other parts of the firm as needed.

Key responsibilities:

• Build email templates in Vuture.
• Drive improvements in automated newsletters in line with preferences, ahead of full automation rollout in 2027.
• Collaborate with the content and web team to create and optimise evergreen content informed by search insights.
• Work closely with other marketing teams to deliver a joined-up approach across internal and external platforms.
• Work alongside the Business Partnering team to ensure delivery of their key priorities for the year.
• Monitor and report on email and social media performance, providing actionable insights to optimise engagement and efficiency.
• Ensure all digital outputs meet GDPR compliance, accessibility standards, and maintain consistent brand messaging.
• Creating engaging video and audio content alongside multi-media designer for channel delivery.

What are we looking for:

Important criteria:

• Proven experience in executing multi-channel digital marketing functions (SEO, social media, email, content).
• Strong technical knowledge of Vuture (email marketing automation platform) and Microsoft Dynamics (CRM).
• Experience in managing and optimising content via channel delivery, ensuring UX best practices and maintaining compliance.
• Proficient in GA4 to track and report on marketing performance, including event-based measurement and audience segmentation and to use this insight as a basis to inspire new content.
• Use of Google Search Console.
• Knowledge of data privacy regulations and consent-based marketing.
• Experienced in automated email marketing workflows and personalisation.
• Solid understanding of digital marketing best practices.
• Line management experience.
• Strong communication and stakeholder management skills.
• Ability to manage multiple priorities and deliver quality outputs.

It would be beneficial for you to have some of the following:

• Professional marketing qualifications such as CIM (Chartered Institute of Marketing) or IDM (Institute of Digital Marketing) or working towards.
• Experience in customer acquisition strategies and digital lead generation.

If you don't meet all of the criteria above but feel that you could add real value to Hill Dickinson, we encourage you to apply and if successful, we can help you develop along the way.

Equality, Diversity and Inclusion: Hill Dickinson is committed to providing fairness and equal opportunity for all regardless of age, gender, gender identity, ethnic origin, disability, sexual orientation, marital or transgender status, nationality, religion or belief. We understand that our power as a firm comes from empowering our people and that it is only by encouraging and enabling individuals to be themselves at work that we can truly benefit from their rich and varied strengths. Hill Dickinson is an equal opportunities employer. All applications received by the firm will be considered based on their merit alone and we welcome applications from all suitably qualified individuals regardless of background and from all routes to qualification, with both the SRA and CILEx.

Disability Support: We are a Disability Confident employer, which means if there is anything that we can do to make your visit easier, so you are able to perform at your best, please let us know. You can contact the HR team at hrteam@hilldickinson.com should you require any adjustments to the application or interview process. At Hill Dickinson, we welcome applications from individuals that are looking to return to the law as well as all routes to qualification, with both the SRA and CILEx. All successful candidates will be subject to our standard pre-employment screening, including a basic criminal record check via Disclosure and Barring Service. Any offer of employment made is conditional upon completion of all checks. Due to the high response levels we receive for some vacancies, we may expire any of them prior to the advertised closing date and advise you to submit your application as soon as possible.