At a Glance
- Tasks: Lead marketing channels, optimise performance, and enhance digital presence.
- Company: Hill Dickinson, a top employer for working families, values flexibility and inclusivity.
- Benefits: Flexible working hours, supportive environment, and opportunities for professional growth.
- Other info: Join a diverse team committed to equality and personal development.
- Why this job: Make a real impact in a dynamic team while developing your marketing skills.
- Qualifications: Experience in digital marketing, strong organisational skills, and passion for innovation.
Hours: Monday to Friday, 09:00 - 17:00 (35 hours per week). Happy to talk flexible working.
Hill Dickinson are proud to be named as a Top Ten Employer for Working Families 2025 for the second year running and so, we are happy to consider flexible working opportunities to help you balance your work and home life.
Location: Liverpool or Manchester
Role overview
The Channel Marketing Manager will lead the development of the firm's key marketing and comms channels, ensuring they work together to deliver a consistent experience for internal and external audiences. The role will have responsibility for overseeing the website, intranet, and social media channels with three direct reports. The successful candidate will bring leadership, organisational, and stakeholder management skills, using data, insight, and best practice to optimise channel performance, enhance the firm's digital presence, and support wider marketing, communications, and business objectives.
Key responsibilities:
- Lead the firm's website, intranet, and social media channels, ensuring alignment with business objectives.
- Manage and support channel specialists, fostering collaboration and a joined-up approach to channel delivery.
- Develop and implement channel strategies to drive engagement, visibility, and user experience.
- Work closely with stakeholders across the business to identify and deliver channel improvements and prioritise workstreams.
- Monitor and report on channel performance, providing insights and recommendations for continuous improvement.
- Support firm-wide campaigns, initiatives, and business development activity.
- Ensure all channel activity complies with brand, accessibility, and regulatory requirements.
- Manage relationships with external suppliers and platform providers where required.
- Identify opportunities to improve channel effectiveness, adopting best practice and emerging trends.
What are we looking for:
Important criteria:
- Proven experience managing and developing digital channels within a professional services environment, preferably a law firm.
- Demonstrable passion for improving channel performance, identifying opportunities, and driving innovation through new ideas and approaches.
- Experience managing multiple projects and priorities simultaneously, with excellent organisational and planning skills.
- Previous line management experience.
- Strong stakeholder management skills, with experience working effectively across a range of business functions and seniority levels.
- Experience developing and delivering social media strategies that drive engagement.
- Excellent communication skills and the ability to collaborate effectively across teams.
It would be beneficial for you to have some of the following:
- Experience working with Umbraco CMS.
- Experience managing or supporting a SharePoint-based intranet environment.
- Experience overseeing website content, governance, and user experience improvements.
Qualifications:
Demonstrable experience in a marketing campaigns role within a law firm is essential. A professional marketing qualification (CIM or equivalent) is desirable.
If you don't meet all of the criteria above but feel that you could add real value to Hill Dickinson, we encourage you to apply and if successful, we can help you develop along the way.
Equality, Diversity and Inclusion
Hill Dickinson is committed to providing fairness and equal opportunity for all regardless of age, gender, gender identity, ethnic origin, disability, sexual orientation, marital or transgender status, nationality, religion or belief. We understand that our power as a firm comes from empowering our people and that it is only by encouraging and enabling individuals to be themselves at work that we can truly benefit from their rich and varied strengths.
Hill Dickinson is an equal opportunities employer. All applications received by the firm will be considered based on their merit alone and we welcome applications from all suitably qualified individuals regardless of background and from all routes to qualification, with both the SRA and CILEx.
Disability Support
We are a Disability Confident employer, which means if there is anything that we can do to make your visit easier, so you are able to perform at your best, please let us know. You can contact the HR team at hrteam@hilldickinson.com should you require any adjustments to the application or interview process.
At Hill Dickinson, we welcome applications from individuals that are looking to return to the law as well as all routes to qualification, with both the SRA and CILEx.
All successful candidates will be subject to our standard pre-employment screening, including a basic criminal record check via Disclosure and Barring Service. Any offer of employment made is conditional upon completion of all checks. Due to the high response levels we receive for some vacancies, we may expire any of them prior to the advertised closing date and advise you to submit your application as soon as possible.
Channel Marketing Manager in Liverpool employer: Hill Dickinson
Hill Dickinson is an exceptional employer, recognised as a Top Ten Employer for Working Families 2025, offering a supportive work culture that values flexibility and work-life balance. With a commitment to employee growth, we provide opportunities for professional development in a collaborative environment, where your contributions directly impact our legal and business operations. Located in Liverpool, our hybrid working model allows you to thrive both in the office and remotely, ensuring a fulfilling career as a Technical Business Analyst.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Manager in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hill Dickinson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hill Dickinson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hill Dickinson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hill Dickinson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Channel Marketing Manager in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hill Dickinson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hill Dickinson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hill Dickinson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hill Dickinson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hill Dickinson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hill Dickinson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
