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- Tasks: Lead field marketing initiatives and collaborate with sales teams to drive event success.
- Company: Join Hightouch, a pioneering company in customer data platforms, empowering businesses to act on their data.
- Benefits: Enjoy remote-friendly work, a supportive culture, and the chance to make a real impact.
- Why this job: Be part of a dynamic team focused on innovation and meaningful customer engagement.
- Qualifications: 3-10 years in field marketing at a B2B SaaS company; strong relationship-building skills required.
- Other info: Work with top brands like Spotify and NBA while being backed by leading investors.
The predicted salary is between 36000 - 60000 £ per year.
Hightouch’s mission is to empower everyone to take action on their data. We’ve pioneered the Composable Customer Data Platform (CDP) and AI Decisioning categories, which help companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Traditionally, acting on data has required engineering and operations time and bandwidth, and left most business users stuck with charts and reports that are unable to take automated action on their data. With Hightouch, every business user, without writing any code, can activate data to streamline critical processes, improve marketing performance, and scale operations.
Our team operates with a focus on making a meaningful impact for our customers. We believe in approaching challenges with a first-principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.
Hundreds of companies use Hightouch, including PetSmart, Warner Music Group, Spotify, Ramp, Retool, NBA, and Plaidl. We’re based in San Francisco and are remote-friendly. Hightouch is backed by leading investors such as Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.
The Role
As our Field Marketing Manager, you will be responsible for executing our field marketing roadmap as we scale our investment and team.
You will work closely with field marketing and sales leadership to develop a roadmap and execution plan for field events and ABM in either the East or West region of North America. You will also collaborate with our demand generation and revenue operations team to drive attendance and build sales pipeline.
What you’ll do:
- Work directly with sales leadership, sales development teams, and account executive teams to activate the sales team around our tradeshows, regional events, roundtables, and more.
- Work closely with demand generation team to ensure thoughtful promotion of events
- Own the roadmap of field events for your region
- Work closely with revenue operations to ensure we have strong systems in place to operationalize field events for sales success
What we’re looking for:
- 3-10 years of experience working in field marketing at a high-growth B2B SaaS company
- Strong ability to build relationships with sales teams and partners
- Strong work ethic and attitude
- Highly detail-oriented and process-oriented
- A creative thinker who can develop interesting concepts and activations and elevate the experience at our events
- Strong project management background across many projects and partners simultaneously
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Field Marketing Manager employer: HighTouch
Contact Detail:
HighTouch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Familiarise yourself with Hightouch's mission and products. Understanding how their Composable Customer Data Platform works will help you articulate how your skills can contribute to their goals during conversations.
✨Tip Number 2
Network with current or former employees of Hightouch on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Field Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful field marketing campaigns you've executed in the past. Highlighting your project management skills and ability to collaborate with sales teams will demonstrate your fit for the role.
✨Tip Number 4
Stay updated on industry trends in B2B SaaS marketing. Being knowledgeable about current strategies and tools will show your commitment to growth and innovation, aligning with Hightouch's values.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Understand the Company: Familiarise yourself with Hightouch's mission and values. Highlight how your experience aligns with their focus on empowering users to take action on data and their emphasis on compassionate teamwork.
Tailor Your CV: Make sure your CV reflects your experience in field marketing, particularly in high-growth B2B SaaS environments. Emphasise your project management skills and any successful campaigns you've executed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your background makes you a perfect fit. Mention specific examples of how you've built relationships with sales teams and driven successful events.
Highlight Relevant Skills: In your application, emphasise your detail-oriented approach, creativity in event activation, and ability to manage multiple projects. These are key traits that Hightouch is looking for in a Field Marketing Manager.
How to prepare for a job interview at HighTouch
✨Understand the Company and Its Mission
Before your interview, make sure you thoroughly understand Hightouch’s mission and how they empower businesses to act on their data. Familiarise yourself with their Composable Customer Data Platform and think about how your experience aligns with their goals.
✨Showcase Your Field Marketing Experience
Be prepared to discuss your previous field marketing roles in detail. Highlight specific campaigns or events you've managed, focusing on your ability to drive attendance and build sales pipelines, as these are crucial for the role.
✨Demonstrate Strong Communication Skills
Since the role involves working closely with sales teams and partners, be ready to showcase your communication skills. Provide examples of how you've successfully collaborated with different teams in the past to achieve common goals.
✨Prepare Creative Ideas for Events
Think of innovative concepts or activations that could elevate the experience at Hightouch's events. Being a creative thinker is essential for this role, so come prepared with ideas that demonstrate your ability to think outside the box.
