Regional Sales Director, Mid-Market UKI & Northern Europe in London

LaunchDarkly is looking for a Regional Sales Director, Mid-Market, UKI & Northern Europe to lead the strategy and execution of our Mid-Market UKI & Northern Europe sales business. This leader will own regional performance across new business and expansion, lead and develop Account Executives, and build the operating discipline needed for predictable growth. The role combines hands-on commercial leadership with team leadership.

The Regional Sales Director will set the regional plan, inspect pipeline and forecast, shape territory and capacity decisions, and partner closely with Marketing, (Inbound) SDR, Solutions Engineering, Customer Success, Revenue Operations, and Enablement. This role is designed for a sales leader who can operate across the Mid-Market UKI & Northern Europe segment, translate global strategy into regional execution, and build a high-performing, accountable, and inclusive team in a fast-growing SaaS environment. Experience selling across multiple European markets, and an understanding of the cultural, language, and regulatory differences between them, is highly valued.

Responsibilities:

• Own UKI & Northern Europe Mid-Market performance and strategy.
• Set the regional plan for new logo acquisition, expansion, pipeline creation, coverage, and revenue attainment across the UKI & Northern Europe Mid-Market business.
• Lead the sales team directly.
• Develop and support Account Executives through clear goals, consistent operating rhythms, coaching, and performance management, adapting your approach to a team that may be spread across multiple countries and time zones.
• Drive predictable forecasting.
• Own forecast accuracy, pipeline inspection, stage discipline, deal progression, and risk management across the region; provide clear updates and actions to senior leadership.
• Build pipeline and improve conversion.
• Establish expectations for prospecting, partner with Marketing leaders on pipeline generation (including localised campaigns and regional events), and remove barriers to conversion across the funnel.
• Coach complex sales execution.
• Support strategic opportunities, executive alignment, multi-threading, value articulation, negotiation, and close plans across technical and business stakeholders, accounting for differing buying behaviours and procurement norms across markets.
• Shape territory, coverage, and capacity.
• Partner with Revenue Operations and senior sales leadership on territory design, segmentation, headcount planning, quota allocation, hiring priorities, and organizational structure, including decisions on language and market coverage needs.
• Build the team.
• Recruit, onboard, retain, and develop high-performing sales talent; create a strong management bench and an inclusive culture of accountability and continuous improvement.

Qualifications:

• 10+ years of B2B SaaS software sales experience, including 5+ years in sales management, or equivalent depth of experience and demonstrated impact.
• Proven track record of meeting or exceeding team revenue targets while leading a high-velocity team through shorter, more transactional sales cycles.
• Experience selling into the UK, Ireland, and Northern Europe, and tailoring outbound and territory coverage to regional market needs.
• Demonstrated ability to build and maintain a healthy pipeline, deliver accurate forecasts, and coach reps on qualification, deal progression, and conversion at volume.
• Experience hiring, onboarding, and developing early-career and mid-level sellers, including performance management and retention.
• Experience selling to technical practitioners and engineering managers, and the ability to quickly identify and engage the economic buyer.
• Familiarity with MEDDICC, Command of the Message, or comparable sales methodologies, and the ability to apply them in a streamlined way that fits faster cycles.
• Strong management, communication, and presentation skills, with a collaborative approach to working with marketing, sales development, and customer success.
• Ability to thrive in a fast-paced, high-growth, and rapidly changing environment, with a bias toward action and process improvement.
• Understanding of how software delivery platforms improve engineering productivity, release velocity, and delivery confidence.