Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Own the recruitment performance funnel and optimise campaigns for qualified hires.
- Company: Join a dynamic team focused on solving staffing challenges in a growing company.
- Benefits: Enjoy hybrid working, competitive salary, and potential for permanent position.
- Other info: Fast-paced environment with opportunities for quick feedback and career progression.
- Why this job: Make a direct impact on business growth through effective recruitment marketing.
- Qualifications: Proven experience in performance marketing and strong analytical skills required.
The predicted salary is between 36000 - 54000 £ per year.
Job Description
Job Title: Performance Marketing Specialist (Recruitment Focus)
Salary: Up to £45,000
Location: Manchester / Hybrid
Duration: 12 month FTC (with the ability to become permanent)
Why this role matters
Growth is being held back by one thing: not enough of the right people. This company's service is in demand, the sites are ready but without sufficient staff, capacity sits unused. This role exists to fix the hiring funnel.
The challenge
Recruitment advertising has been treated as admin. Ads go live, spend ticks over, but nobody tracks what works or shifts budget where it’s needed. Change is required to optimise effectiveness. Therefore, we need a performance marketer who loves data, testing, and optimisation, and who can apply that skill set to candidate acquisition.
What you’ll do
- Own the recruitment performance funnel: impressions → clicks → applications → qualified hires
- Run campaigns on job marketplaces and boards, keeping high-priority roles visible
- Test, track, and shift budget quickly. Weekly iteration is the norm, not the exception
- Report with clarity on cost per application, cost per qualified application, conversion rates, and time to fill
- Partner with the Talent Acquisition team to align activity to real demand – you’ll be plugged directly into live hiring priorities
- Work with Brand colleagues to brief the right assets and messages for conversion
What you’ll bring
- Proven performance marketing experience (paid search, social, marketplaces or similar high-intent environments)
- Confidence with analytics, attribution and funnel tracking…. you enjoy turning numbers into action
- Hands-on optimisation skills: bids, budgets, pacing, audiences, copy testing
- A conversion mindset. You care about the quality of outcomes, not just clicks
- Clear communication. You can influence with data and cut through the noise
- Energy for pace; many roles open, shifting priorities, quick feedback loops
Why it’s worth your time
- The direct line between your work and business growth is clear. More qualified hires = more capacity = more revenue.
- 12-month FTC with a real pathway to permanent if you show impact.
- You’ll join a small, hands-on marketing team with direct access to decision makers.
The package
- Up to £45,000 depending on experience
- 12 month FTC with potential to convert
- Hybrid working in Greater Manchester (around three days a week on site)
Performance Marketing Specialist (Recruitment Focus) employer: Higher
Contact Detail:
Higher Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (Recruitment Focus)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in recruitment. Understanding how to optimise campaigns for candidate acquisition will give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss specific metrics and case studies from your previous roles. Being able to demonstrate your experience with cost per application and conversion rates will show that you can directly contribute to the hiring funnel.
✨Tip Number 3
Network with professionals in the recruitment marketing space. Engaging with others in the industry can provide insights into best practices and may even lead to referrals or recommendations.
✨Tip Number 4
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in past roles. This will highlight your ability to turn numbers into actionable strategies, which is crucial for this position.
We think you need these skills to ace Performance Marketing Specialist (Recruitment Focus)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your performance marketing experience, especially in recruitment contexts. Use specific metrics to demonstrate your success in previous roles, such as conversion rates and cost per application.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about optimising recruitment advertising. Mention your hands-on optimisation skills and how you can apply data-driven strategies to improve the hiring funnel.
Showcase Relevant Skills: Emphasise your confidence with analytics and your ability to turn numbers into actionable insights. Highlight any experience you have with job marketplaces and your approach to testing and tracking campaigns.
Prepare for Potential Questions: Think about how you would address challenges related to recruitment advertising. Be ready to discuss your strategies for improving conversion rates and how you would partner with the Talent Acquisition team to align activities with hiring priorities.
How to prepare for a job interview at Higher
✨Showcase Your Data Skills
Since this role heavily focuses on performance marketing, be prepared to discuss your experience with data analytics and how you've used it to optimise campaigns. Bring examples of how you've tracked metrics like cost per application and conversion rates in previous roles.
✨Demonstrate Your Adaptability
The job requires quick shifts in priorities and rapid iterations. Share specific instances where you've successfully adapted your strategies based on real-time data or changing demands. This will show that you can thrive in a fast-paced environment.
✨Communicate Clearly
Effective communication is key in this role, especially when partnering with the Talent Acquisition team. Practice explaining complex data insights in a straightforward manner, as you'll need to influence decisions based on your findings.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in recruitment marketing. Think about scenarios where you had to optimise a campaign quickly or manage a tight budget. Be ready to explain your thought process and the outcomes of your actions.