At a Glance
- Tasks: Manage a £3.6M Google Ads portfolio and optimise multi-channel campaigns.
- Company: Higher Ed Partners, a dynamic team in St Albans focused on education marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Engaging work environment with a focus on lead generation effectiveness.
- Why this job: Make a real impact in higher education marketing and drive strategic decisions.
- Qualifications: Strong Google Ads experience and skills in campaign optimisation.
The predicted salary is between 50000 - 65000 £ per year.
Higher Ed Partners in St Albans is seeking a Performance Marketing Manager to oversee a £3.6M Google Ads portfolio for universities. The role involves managing multi-channel campaigns and engaging with stakeholders to drive performance and strategic decisions.
Successful candidates are expected to have strong Google Ads experience and a knack for campaign optimisation. This role offers a dynamic working environment with a focus on lead generation effectiveness.
Strategic Google Ads & Search Marketing Manager employer: Higher Ed Partners
Higher Ed Partners in St Albans is an exceptional employer, offering a vibrant work culture that prioritises innovation and collaboration. Employees benefit from comprehensive professional development opportunities, competitive remuneration, and the chance to make a significant impact in the education sector through strategic marketing initiatives. With a focus on lead generation effectiveness, this role provides a unique opportunity to thrive in a dynamic environment while contributing to the success of universities.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Google Ads & Search Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the higher education and marketing sectors on LinkedIn. A friendly chat can open doors and give you insights into the role that might not be in the job description.
✨Tip Number 2
Show off your Google Ads skills! Prepare a mini-case study of a campaign you've optimised in the past. This will demonstrate your expertise and give you something tangible to discuss during interviews.
✨Tip Number 3
Be proactive! If you see a university struggling with their online presence, reach out with suggestions. This shows initiative and could make you stand out as a candidate who genuinely cares about performance.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills. Plus, it helps us keep track of all the amazing talent out there!
We think you need these skills to ace Strategic Google Ads & Search Marketing Manager
Some tips for your application 🫡
Show Off Your Google Ads Skills:Make sure to highlight your experience with Google Ads in your application. We want to see how you've managed campaigns and optimised them for better performance, so don’t hold back on the details!
Tailor Your Application:Take a moment to customise your CV and cover letter for this role. We love seeing candidates who understand our needs and can demonstrate how their skills align with the job description.
Engage with Stakeholders:Since this role involves working with various stakeholders, share examples of how you've successfully collaborated with others in your previous roles. We’re all about teamwork here at StudySmarter!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Higher Ed Partners
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you not only understand the platform but can also apply it effectively.
✨Prepare for Performance Metrics Questions
Since this role focuses on performance marketing, expect questions about key performance indicators (KPIs) and how you've used data to optimise campaigns. Have examples ready that demonstrate your analytical skills and how you've driven lead generation through data-driven decisions.
✨Engage with Stakeholders
The job involves engaging with various stakeholders, so be prepared to discuss how you've collaborated with teams in the past. Think of examples where you successfully communicated campaign strategies or gathered feedback to improve performance. This will highlight your teamwork and communication skills.
✨Show Your Passion for Higher Education Marketing
Since the role is within the higher education sector, express your enthusiasm for marketing in this field. Share any relevant experiences or insights you have about the challenges and opportunities in university marketing. This will help you connect with the interviewers and show that you're genuinely interested in the role.
