At a Glance
- Tasks: Manage and optimise Google Ads campaigns for multiple university partners.
- Company: Join Higher Education Partners, a leader in the education sector.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Inclusive workplace with a commitment to diversity and equal opportunities.
- Why this job: Make a real impact on student enrolment through innovative marketing strategies.
- Qualifications: Hands-on Google Ads experience and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a commercially minded Performance Marketing Manager to join Higher Education Partners (HEP) and take ownership of a £3.6M+ Google Ads portfolio across 12 university partners.
This is an exciting opportunity for someone who thrives on campaign optimisation, performance analysis, and strategic thinking — balancing multiple stakeholders, priorities, and intake cycles across a complex lead generation environment.
You’ll be:
- Managing and optimising large-scale Google Ads campaigns across Search, YouTube, Display & Performance Max
- Working across multiple university partner accounts, prioritising performance and spend effectively
- Driving the shift from CPL metrics to enrolment-quality outcomes
- Collaborating with CRM, analytics, content, and university stakeholders to improve lead quality and conversion performance
- Using data, insight, and reporting to influence decision‑making and campaign strategy
We’re particularly interested in speaking with candidates who:
- Have strong hands‑on Google Ads experience within a multi‑client or agency environment
- Are looking to transition into a more strategic, client‑side role
- Can combine technical PPC expertise with commercial thinking and stakeholder management
- Enjoy working across multiple brands/accounts with differing priorities and objectives
- Are comfortable presenting campaign performance to both technical and non-technical audiences
HEP is a Disability Confident and equal opportunity employer. HEP evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.
Search Marketing Manager in St Albans employer: Higher Ed Partners
At Higher Education Partners (HEP), we pride ourselves on fostering a dynamic and inclusive work environment that champions professional growth and collaboration. As a Performance Marketing Manager, you'll not only manage a substantial Google Ads portfolio but also benefit from our commitment to employee development, flexible working arrangements, and a culture that values diverse perspectives. Join us in St Albans, where your strategic insights will directly impact the success of our university partners and contribute to meaningful educational outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Search Marketing Manager in St Albans
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in performance marketing or at universities. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best Google Ads campaigns. Use data and results to highlight your impact. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your presentation skills. You’ll need to explain campaign performance to both technical and non-technical audiences, so practice makes perfect! Use real examples from your experience to back up your points.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent like yours. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Search Marketing Manager in St Albans
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Performance Marketing Manager. Highlight your Google Ads experience and any relevant achievements that show off your campaign optimisation skills.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven performance in past campaigns and how you can bring that expertise to our university partners.
Showcase Your Analytical Skills:Since data-driven decision-making is key, include examples of how you've used analytics to influence campaign strategies. We want to see your ability to balance technical PPC expertise with commercial thinking!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Higher Ed Partners
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you have the hands-on experience they're looking for.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've optimised campaigns based on performance metrics and how those changes impacted lead quality and conversion rates. This will demonstrate your ability to think strategically.
✨Understand Stakeholder Management
Since this role involves collaborating with various stakeholders, be ready to discuss how you've successfully managed relationships in previous positions. Share examples of how you've balanced differing priorities and objectives while still achieving campaign goals.
✨Practice Presenting Campaign Performance
You might need to present campaign results to both technical and non-technical audiences. Prepare a few key points or a mini-presentation that highlights your ability to communicate complex information clearly. This will show that you're comfortable in front of an audience and can tailor your message accordingly.
