At a Glance
- Tasks: Own and optimise Meta and LinkedIn advertising campaigns for lead quality and performance.
- Company: Join Higher Education Partners, a leading UK online education provider.
- Benefits: Competitive salary of £60,000 and a dynamic work environment.
- Other info: HEP is committed to diversity and equal opportunities for all applicants.
- Why this job: Take ownership of paid social performance in a fast-paced, data-driven team.
- Qualifications: 5+ years of paid social experience and a passion for creative problem-solving.
The predicted salary is between 60000 - 60000 £ per year.
Higher Education Partners (HEP) is a leading UK online education provider, delivering Master’s and PhD programmes in partnership with 12 universities. We’re growing our in-house performance marketing team and looking for a Paid Social Manager to own and optimise our Meta and LinkedIn advertising activity. This is a hands-on, performance-focused role where you’ll manage campaigns end-to-end — but also play a key part in shaping how we use paid social more strategically across creative, audience targeting, and channel development.
We’re particularly interested in someone who can:
- Optimise Meta & LinkedIn campaigns for lead quality and performance
- Work closely with creative teams to test and improve ad formats and messaging
- Build and refine audience strategies using CRM and platform data
- Identify opportunities to improve or expand paid social activity across channels
- Work collaboratively with Google Ads, CRM, and university partners
This role will suit someone who enjoys both performance optimisation and creative problem-solving, and who wants to have real ownership over paid social performance in a growing in-house team.
At a glance:
- Onsite St Albans
- Competitive salary - £60,000
- 5+ years paid social experience required
Apply now if you’re ready to take ownership of paid social performance in a fast-moving, data-driven education business. HEP is a Disability Confident and equal opportunity employer. HEP evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.
Social Media Marketing Manager employer: Higher Ed Partners
Higher Education Partners (HEP) is an exceptional employer, offering a dynamic work environment in St Albans where creativity meets performance-driven marketing. With a competitive salary and a commitment to employee growth, HEP fosters a collaborative culture that encourages innovative thinking and strategic development in the realm of paid social media. Join us to make a meaningful impact in the online education sector while enjoying the benefits of a supportive and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with people in the education and marketing sectors on LinkedIn. Don’t just send connection requests; engage with their posts and share your insights. This can lead to valuable conversations and potential job leads.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns. Include metrics that highlight your success in optimising ads for performance. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid social advertising. Be ready to discuss how you would approach campaign optimisation and audience targeting. We want to see your creative problem-solving skills in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at HEP.
We think you need these skills to ace Social Media Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Social Media Marketing Manager. Highlight your experience with Meta and LinkedIn campaigns, and don’t forget to showcase any creative problem-solving skills you've got up your sleeve!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing in education and how your background makes you the perfect fit for our team. Keep it engaging and personal!
Showcase Your Results:When detailing your past experiences, focus on the results you achieved. Did you optimise a campaign that led to a significant increase in lead quality? Share those numbers! We love seeing how you’ve made an impact.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Higher Ed Partners
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and LinkedIn advertising. Familiarise yourself with the latest features, ad formats, and best practices. This will not only show your expertise but also demonstrate your enthusiasm for the role.
✨Showcase Your Campaign Successes
Prepare specific examples of past campaigns you've managed. Highlight how you optimised them for lead quality and performance. Use metrics to back up your claims; numbers speak volumes in the marketing world!
✨Collaborative Spirit is Key
Since this role involves working closely with creative teams and other departments, be ready to discuss how you’ve successfully collaborated in the past. Share examples of how teamwork led to improved campaign outcomes.
✨Be Ready to Problem-Solve
Expect questions that assess your creative problem-solving skills. Think of scenarios where you identified opportunities to improve or expand paid social activity. Show how you approached challenges and what innovative solutions you implemented.
