At a Glance
- Tasks: Manage and optimise Google Ads campaigns for multiple university partners.
- Company: Join Higher Education Partners, a leader in the education sector.
- Benefits: Competitive salary, flexible working options, and professional growth opportunities.
- Other info: Inclusive workplace with a focus on diversity and equal opportunity.
- Why this job: Make a real impact on student enrolment through strategic marketing.
- Qualifications: Hands-on Google Ads experience and strong analytical skills required.
The predicted salary is between 60000 - 70000 £ per year.
We’re looking for a commercially minded Performance Marketing Manager to join Higher Education Partners (HEP) and take ownership of a £3.6M+ Google Ads portfolio across 12 university partners. This is an exciting opportunity for someone who thrives on campaign optimisation, performance analysis, and strategic thinking — balancing multiple stakeholders, priorities, and intake cycles across a complex lead generation environment.
You’ll be:
- Managing and optimising large-scale Google Ads campaigns across Search, YouTube, Display & Performance Max
- Working across multiple university partner accounts, prioritising performance and spend effectively
- Driving the shift from CPL metrics to enrolment-quality outcomes
- Collaborating with CRM, analytics, content, and university stakeholders to improve lead quality and conversion performance
- Using data, insight, and reporting to influence decision‑making and campaign strategy
We’re particularly interested in speaking with candidates who:
- Have strong hands‑on Google Ads experience within a multi‑client or agency environment
- Are looking to transition into a more strategic, client‑side role
- Can combine technical PPC expertise with commercial thinking and stakeholder management
- Enjoy working across multiple brands/accounts with differing priorities and objectives
- Are comfortable presenting campaign performance to both technical and non-technical audiences
HEP is a Disability Confident and equal opportunity employer. HEP evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.
Performance Marketing Manager - PPC employer: Higher Ed Partners
At Higher Education Partners (HEP), we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to excel in their roles. As a Performance Marketing Manager, you will benefit from a collaborative environment where your strategic insights directly impact the success of our university partners, alongside opportunities for professional growth and development. Located in St Albans, we offer a hybrid working model that promotes work-life balance while engaging with a diverse portfolio of clients in the higher education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager - PPC
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Higher Ed Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Higher Ed Partners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Higher Ed Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Higher Ed Partners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager - PPC
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Higher Ed Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Higher Ed Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about Higher Ed Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Higher Ed Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Higher Ed Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Higher Ed Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
