At a Glance
- Tasks: Lead and scale marketing strategies for a fast-growing financial services company.
- Company: Join a dynamic firm at the forefront of finance and digital assets.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the marketing landscape.
- Other info: Collaborate with diverse teams and drive innovative marketing initiatives.
- Why this job: Make a real impact in the evolving world of finance and digital assets.
- Qualifications: 5-12 years in marketing, preferably in financial services or fintech.
The predicted salary is between 59400 - 72600 £ per year.
Our client is a fast-growing institutional financial services business operating at the intersection of traditional finance, payments and digital assets .
Backed by a major international financial institution and other strategic investors, the company provides institutional clients with stablecoin FX execution, liquidity and near-instant cross-border settlement solutions across 80+ digital assets and 20+ fiat currencies.
Its global client base includes banks, asset managers, hedge funds, payment providers, corporates and digital asset institutions.
The business is building regulated infrastructure designed to make cross-border capital movement faster and more efficient.
The Role
We are looking for an ambitious and commercially minded
Marketing Lead to build and scale the company's marketing function.
This is a hands-on B2B marketing leadership role with a strong focus on institutional clients, demand generation, market positioning and revenue growth .
The successful candidate will work closely with Business Development, Product, Trading and senior leadership to strengthen the company's market position, identify priority customer segments and build a measurable marketing engine that supports enterprise growth.
Key Responsibilities
- Brand Positioning & Communications
- Own and develop the company's positioning, messaging and brand identity.
- Build strong market recognition among institutional financial services clients.
- Lead PR, corporate communications and thought leadership.
- Manage the company website and external PR partners.
- Support SEO and broader digital visibility.
- Demand Generation & Revenue Growth
- Build a B2B enterprise marketing strategy from the ground up.
- Develop measurable demand generation and lead nurturing programmes.
- Create multi-channel campaigns across content, email, paid media, social, events and ABM.
- Work closely with Business Development to generate qualified opportunities and support pipeline growth.
- Plan and execute industry events and other client-facing initiatives.
- Customer & Market Intelligence
- Identify priority customer segments and new market opportunities.
- Conduct competitor and market analysis to support the wider GTM strategy.
- Use client insights and data to improve customer segmentation and targeting.
- Work closely with Sales, Product, Data and Trading teams.
- Performance & Analytics
- Establish clear marketing KPIs and performance reporting.
- Measure campaign effectiveness and commercial impact.
- Use data and analytics to support investment and resource allocation decisions.
- Leadership
- Build and scale the marketing function.
- Establish processes, KPIs and accountability.
- Work cross-functionally across Business Development, Product, Trading and senior leadership.
- Remain hands-on with execution while taking ownership of the overall marketing strategy.
Requirements
- 5-12 years of experience across marketing, growth, business development or go-to-market roles.
- At least 5 years' experience within financial services, fintech, payments, digital assets/crypto or a related sector.
- Strong experience marketing to B2B and institutional audiences.
- Experience targeting treasury, payments or FX audiences would be highly advantageous.
- Proven ability to build marketing or growth capabilities from the ground up.
- Strong understanding of how institutional financial services clients evaluate and purchase products.
- Experience generating measurable pipeline and commercial growth through marketing.
- Strong analytical skills and experience using marketing, data, AI and orchestration tools.
- Excellent written and verbal communication skills.
- Comfortable operating in both startup-style and structured corporate environments.
- Knowledge of crypto, stablecoins and cross-border payments is preferred.
- Highly proactive, independent and comfortable being both a strategic leader and hands-on executor
- #J-18808-Ljbffr
Marketing Lead employer: High Street Resources (HSR)
As a Marketing Lead at this fast-growing institutional financial services business, you will thrive in a dynamic and innovative environment that values ambition and creativity. The company offers a collaborative work culture with ample opportunities for professional growth, backed by a major international financial institution, ensuring stability and resources to support your initiatives. With a focus on building a robust marketing function, you will play a pivotal role in shaping the brand's identity and driving revenue growth while working alongside industry leaders in a cutting-edge sector.
Contact Details:
High Street Resources (HSR) Recruitment Team
