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- Tasks: Lead product marketing for our flagship CI/CD product, driving strategies and execution.
- Company: Bitrise is a leading platform for mobile app developers, streamlining development processes globally.
- Benefits: Enjoy remote work flexibility, competitive stock options, and the chance to learn about app development.
- Why this job: Join a fast-growing company impacting mobile development for top brands worldwide.
- Qualifications: 7+ years in B2B SaaS product marketing with strong communication and collaboration skills.
- Other info: Experience with pricing and developer marketing is a plus!
The predicted salary is between 48000 - 84000 £ per year.
At Bitrise, we’re improving how mobile products are developed and deployed for thousands of customers around the world. We’re looking for a Senior Product Marketing Manager to build, drive, and iterate on our Go-to-Market processes, strategies, and execution for our flagship CI/CD product. You will work cross-functionally with Product, Marketing, Sales, and Customer Success to create and evolve compelling and descriptive ICPs, personas, positioning, and messaging that create demand and adoption across the customer lifecycle.
Please note that we’re a remote-first company offering the flexibility to work remotely within the country advertised.
About the role
- Create and evolve our market positioning for our flagship, CI product.
- Develop a deep understanding of the customers’ needs and the different personas across the buying journey.
- Regularly conduct competitive analysis and deliver market insights to drive the GTM strategy.
- Input into pricing and packaging structure for Bitrise CI (and add-ons).
- Optimize the user journey with compelling onboarding workflows, email drip campaigns, and in-app messages.
- Regularly collaborate with stakeholders from across the business, including product, marketing, sales, etc., to build and execute go-to-market plans and product/feature launches.
- Collaborate with the larger marketing team to create compelling assets (such as landing pages, campaigns).
- Develop compelling sales enablement (messaging and collateral) to support our direct sales channel.
- Drive and optimize the self-service journey for SMB audience.
- Define goals, coordinate product launches, and measure post-launch impact.
- Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution.
A bit about you
- You are the ideal candidate if you have:
- 7+ years of experience in tech-heavy B2B SaaS.
- Demonstrable value and outcome-driven product marketing experience.
- Deep understanding on how to market complex products to both technical and non-technical buyers.
- Expertise in product marketing and previous success launching new features and products.
- Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors.
- Team player abilities with strong interpersonal and collaboration skills.
- Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.
What would really knock our socks off
- Experience with pricing.
- Developer marketing experience.
- Experience with Bitrise or DevOps.
- Experience and understanding of mobile tools and processes.
What we offer
- The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies.
- The security of working in a financially stable, growing company with an ever-expanding global customer base.
- A competitive stock options package.
About Bitrise
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases. As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb, Reddit and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world. Current customers include fortune 500 companies like Virgin or SIXT, and rapidly scaling unicorns like Wise, Mozilla and Get Your Guide. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.
Senior Product Marketing Manager employer: High Rise Enterprise, Inc.
Contact Detail:
High Rise Enterprise, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Bitrise's CI/CD product and its unique selling points. Understanding the product inside out will help you articulate its value to potential customers and stakeholders during interviews.
✨Tip Number 2
Network with current or former employees of Bitrise on platforms like LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 3
Stay updated on the latest trends in mobile app development and DevOps. Being knowledgeable about industry developments will not only impress your interviewers but also demonstrate your commitment to the field.
✨Tip Number 4
Prepare specific examples of how you've successfully launched products or features in the past. Highlighting your experience with pricing strategies and developer marketing will align well with what Bitrise is looking for in a candidate.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager position at Bitrise. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 7+ years of experience in tech-heavy B2B SaaS and product marketing. Use specific examples of past successes in launching products and features, and ensure it is well-structured and easy to read.
Write a Strong Cover Letter: In your cover letter, express your passion for mobile app development and how your skills can contribute to Bitrise's mission. Highlight your understanding of both technical and non-technical buyers, and mention any relevant experience with pricing or developer marketing.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application reflects this. Use clear, concise language and consider including examples of how you've effectively communicated with stakeholders in previous roles.
How to prepare for a job interview at High Rise Enterprise, Inc.
✨Understand the Product and Market
Before your interview, make sure you have a solid grasp of Bitrise's CI/CD product and its position in the market. Familiarise yourself with competitors and be ready to discuss how you would differentiate Bitrise's offerings.
✨Showcase Your Experience
Highlight your 7+ years of experience in tech-heavy B2B SaaS during the interview. Be prepared to share specific examples of successful product marketing strategies you've implemented, especially those that involved launching new features or products.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, come prepared with examples of how you've successfully collaborated with product, sales, and customer success teams in the past. This will show your ability to work effectively in a cross-functional environment.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about how you would approach creating compelling onboarding workflows or optimising the user journey, and be ready to discuss your thought process.
