At a Glance
- Tasks: Lead YouTube strategy and manage a team to grow audience engagement.
- Company: Join High Performance, a dynamic brand focused on personal growth and positive change.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Inclusive workplace that values diversity and encourages everyone to be themselves.
- Why this job: Be at the forefront of content creation and make a real impact on audience growth.
- Qualifications: Experience in managing YouTube channels and strong leadership skills required.
The predicted salary is between 50000 - 65000 £ per year.
Based: London (Hybrid, min. 2 days in London Office)
Reports to: Head of Marketing
Hours: Full time | 37.5 hrs pw
About High Performance
High Performance was set up in 2021 after the huge success of the High Performance Podcast (hosted by Jake Humphrey and Damian Hughes). The brand creates inspirational and trusted content that drives personal growth and positive change. Through podcasts, live events, publications, and corporate work, our vision is to reach as many people as possible around the world and enable them to achieve healthier and happier lives.
Our Values: responsibility, attention to detail. Simply put: we do the best we can, where we are, with what we've got.
About the Position
We are looking for an enthusiastic, data-driven and forward-thinking YouTube Lead to join High Performance as we approach our next stage of accelerated growth. In this role, you will own the YouTube strategy across our portfolio of channels and shows, leading a team of Channel Managers to maximize audience reach and engagement at scale. The ideal candidate will have proven experience growing multiple podcast YouTube channels, with a deep understanding of the key metrics for audience retention and community growth, as well as the key High Performance categories (Sport, F1, football, experts). This position requires a strong leader who can build and execute long-term strategies for audience growth across multiple channels, working closely with Channel Managers and production teams to analyse, interpret, and report on data to drive informed decisions.
Responsibilities:
- Creation and delivery of YouTube strategy – Develop a comprehensive YouTube strategy to take High Performance into the next stage of accelerated growth across multiple shows.
- Team leadership – Manage, support and develop a team of YouTube Channel Managers across multiple shows, setting clear direction, frameworks, and performance expectations.
- Drive audience growth across all channels – Maximise the potential of both new and archive content through close collaboration with producers and Channel Managers.
- Create data-led testing frameworks – Develop and own data-backed frameworks for titles, thumbnails, and content strategy to improve organic performance, translating findings into clear recommendations for producers, Channel Managers, and senior leadership.
- In-depth data analysis and reporting – Track and analyse YouTube Analytics to assess performance and identify opportunities for optimisation. Provide detailed reports on channel growth, audience demographics, and key engagement metrics.
- YouTube relationship management – Serve as the primary point of contact with YouTube, managing the platform relationship and staying ahead of new features, policy changes.
- New feature trials & experimentation – Lead the testing and evaluation of new YouTube features and formats, providing structured feedback and recommendations to the wider team.
Skills & Experience:
- Proven experience in managing and growing YouTube channels, preferably with evidence of past successes at scale across multiple channels.
- Experience leading or managing a team, with the ability to set strategic direction and support others to deliver against it.
- A deep understanding of YouTube platform algorithms and key performance metrics, and proficiency with YouTube Studio Analytics and other related tools.
- A test and measure mindset: able to design experiments, monitor the effectiveness of different strategies, and make clear recommendations based on results.
- Ability to work under pressure and to deadlines in a fast-paced environment.
- Strong organisational and communication skills, and an impeccable attention to detail.
- Ability to work with a high degree of autonomy, resolving problems, making sound decisions and knowing when to refer upwards.
- Experience of reacting to constant changes in priorities and reorganising workload to meet demands.
Our goal is to welcome everyone and create inclusive teams and workplaces. We take our responsibilities under the Equality Act seriously, we celebrate differences and encourage everyone to be themselves at work.
YouTube Lead employer: High Performance
High Performance is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging creativity and personal growth. With a focus on responsibility and attention to detail, employees are empowered to take ownership of their roles while benefiting from hybrid working arrangements in the vibrant city of London. The company offers ample opportunities for professional development, making it an ideal place for those looking to make a meaningful impact in the world of content creation.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Lead
✨Tip Number 1
Get to know the company inside out! Research High Performance, their values, and their content. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your past successes. Use data to back up your achievements, especially if you've grown YouTube channels before – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at High Performance.
We think you need these skills to ace YouTube Lead
Some tips for your application 🫡
Show Your Passion for YouTube:When you're writing your application, let your enthusiasm for YouTube shine through! Share specific examples of how you've grown channels in the past and what excites you about the platform. We love seeing candidates who are genuinely passionate about content creation and audience engagement.
Be Data-Driven:Since this role is all about maximising audience reach, make sure to highlight your experience with data analysis. Talk about the metrics you've tracked and how you've used them to inform your strategies. We want to see that you can back up your ideas with solid data!
Tailor Your Application:Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate candidates who take the extra step to show they understand our values and mission.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us that you're keen on joining our team at High Performance!
How to prepare for a job interview at High Performance
✨Know Your YouTube Metrics
Before the interview, brush up on key YouTube metrics like audience retention, engagement rates, and demographics. Be ready to discuss how you've used these metrics in past roles to drive growth and optimise content strategies.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in previous positions. Highlight your ability to set clear goals, support team members, and drive performance. This will demonstrate that you can manage the Channel Managers effectively.
✨Be Data-Driven
Come equipped with insights from your own experiences in growing YouTube channels. Discuss specific data-led frameworks you've implemented and how they improved performance. This shows you're not just creative but also analytical.
✨Stay Ahead of YouTube Trends
Familiarise yourself with the latest YouTube features and trends. Mention any recent changes or updates you've experimented with in your previous roles. This will show that you're proactive and ready to innovate in the fast-paced world of digital content.
