Senior Marketing Manager
Two brands. One team. ROVA Health is what happens when two established names in health and wellbeing stop running in parallel and start moving together. Built on over a century of Westfield Health Group heritage and driven by the belief that the way people live, work, and recover has fundamentally changed — we exist to do something about it. This is a platform with purpose, built by people who care about getting it right. If you're joining us, you're not just starting a new job. You're helping navigate what comes next.
Tenders don’t wait for your plan to be finished. Buying groups shift, procurement rewrites the brief, and the account you’ve warmed for months goes quiet the week before it lands. That’s the terrain. As Senior Marketing Manager, you’ll lead ROVA Health’s day-to-day marketing, working hand in hand with business development and the bid team to make ROVA the obvious choice before a tender arrives, then helping win it. You’ll run ABM-led lead generation, keep the brand consistent from first contact to on-site signage, and help grow a business operating 100+ sites for 65+ clients across the UK and Europe. Hands‑on. Commercial. Built to move.
Good enough isn’t something you’re comfortable with. Neither are we.
THE ROLE
Location: Hybrid, United Kingdom
Language Requirements: Fluent English
Salary: £45,000 - £50,000
Contract Type: Full time, Fixed-Term Contract
Closing Date: 23rd October
What You Bring
- Proven senior B2B or B2B2C marketing experience, selling to large or multi-site organisations
- Proven experience planning and delivering account based marketing programmes on a named list of accounts that built pipeline and helped win business
- Experience working closely with bid, sales or business development teams to support tenders and competitive pitches
- Experience applying an established brand and design system, and briefing agencies, to deliver a consistent experience across multiple touchpoints
- Proven experience delivering and measuring multichannel B2B campaigns, using insight and data to decide where to focus, on time and on budget
- Some experience managing, mentoring or coordinating a junior team member
- Commercially minded, with a good understanding of B2B buying cycles, procurement and tender processes
- A hands‑on, organised and resilient operator and confident communicator, with strong plain-language writing and the ability to influence across functions
Qualifications get you to the room. These are what keep you here.
Duties And Responsibilities
01 Marketing Strategy & Insight
- Develop the ROVA Health Marketing Plan with the Group Head of Marketing, aligned to our vision and corporate objectives
- Devise, deliver and evaluate tactical and strategic plans that meet and exceed targets
- Identify where AI and automation can improve effectiveness, and lead responsible adoption in line with Group policy
- Monitor competitors and markets across the UK, Europe and USA, turning findings into clear insight
02 Account Based Marketing
- Agree, tier and prioritise target accounts with business development using data, customer profiling and intent signals
- Map buying groups and build account plans and multi‑channel ABM programmes for named audiences
- Optimise the funnel from awareness to proposal, with a focus on quality pipeline
- Run campaigns that help existing clients renew and expand to new sites
03 Bids & Commercial Partnership
- Work closely with the bid team so submissions are compelling, evidence‑led and on brand
- Own the library of case studies, testimonials, client outcomes and partnership credentials
- Track which accounts and campaigns are engaging, sharing insight to improve win rates
- Act as the voice of marketing and brand, building trusted relationships across business development, bids, propositions and operations
04 Brand Experience & Content
- Map client and member journeys end to end, from first contact and bid through to renewal
- Set brand standards, tone of voice and templates so every touchpoint, from bids to on‑site signage, feels like ROVA Health
- Work with Operations so new contracts and site launches deliver a consistent brand experience from day one
- Produce content across email, web, bid and sales collateral and member communications, using feedback and data to improve engagement
05 Leadership, Budget & Reporting
- Lead, coach and motivate your Marketing Executive with a ‘high challenge, high support’ approach
- Manage marketing budgets, agencies, printers and suppliers to agreed KPIs
- Report account engagement, campaign and web performance, with recommendations, to the Group Head of Marketing
- Sit on the marketing leadership team and deputise for the Group Head of Marketing as required
What Happens Next
- The Hiring Manager will review your application.
- You will have a formal two stage interview.
- Offer made.
- ID and HR Checks.
ROVA Health is a trading name of Westfield Health and Wellbeing Ltd and High Five Health Promotion B.V., part of the Westfield Health Group. ROVA Health is a registered trademark. Westfield Health is a trading name of Westfield Contributory Health Scheme Ltd and is registered in England & Wales company number 303523. Registered address: Westfield House, 60 Charter Row, Sheffield, S1 3FZ.
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Senior Marketing Manager (Fixed-Term Contract) in Sheffield employer: High Five Health Promotion
ROVA Health is an exceptional employer, offering a dynamic work environment in the heart of central London where innovation in fitness and wellbeing thrives. With a strong focus on employee growth, ROVA Health provides opportunities for professional development and encourages a culture of collaboration and empowerment, ensuring that every team member can contribute to and benefit from the company's success. The commitment to hospitality-led service and continuous improvement makes it a rewarding place to work, where your contributions directly impact client experiences and overall wellbeing.
Contact Details:
High Five Health Promotion Recruitment Team
