Brand & Content Manager in City of London

Hybrid · London · Permanent · £35-45k + bonus + equity

Be part of the HIDE movement from the very beginning.

The mission

For decades, eating well has been complicated, expensive and inconvenient. The supermarket shelves back that story up. Aisle after aisle of ready meals built on cheap fillers, synthetic preservatives and ingredient lists that read like a chemistry exam. People have been failed. And they know it.

We’ve created HIDE to change that. Not at the premium end. Not in a niche health food store. In Tesco, the UK's biggest retailer. We’re in 1,000 stores, at a price that means everyone can afford to eat properly. £5 a meal. £4 with Clubcard. Real food. No compromise.

Every product is built around a genuine, non-negotiable nutritional standard. At least 25g protein. At least 8g fibre. Less than 5g added sugar. Whole food ingredients throughout. No isolates. No bulking agents. No artificial preservatives. Nothing we wouldn't put our name to. Nothing to HIDE.

The people behind it match the ambition. Dr Rupy Aujla, NHS GP and Sunday Times bestselling author, shaped the food philosophy and sits behind every product as Scientific Ambassador. Steven Bartlett and Flight Studios have invested and brought their brand-building firepower to the build. Samworth Brothers, one of the UK's most respected food manufacturers, make it happen at scale.

This is a brand with a real shot at changing the way millions of people eat. Our meals are now live in Tesco nationwide. Now it’s time to grow - and this role is pivotal in that.

The role

HIDE launched this April. We now need someone to help us build everything that comes next across content, brand, communications, and the varied and exciting day-to-day work of making a challenger brand punch above its weight.

This is a broad role. You will write copy, brief agencies, manage influencer relationships, eat a lot of food, debate flavour - and occasionally do things that aren't in any job description. That's the job. You'll love it or you won't. But there's nothing quite like it.

What you'll do

• Content & Creative
  • Own content creation - Plan, produce and publish
  • Brief and review work from our social media agency, keeping everything on-brand and on-voice
  • Write and edit copy across formats - Social media captions, product descriptions, email, FAQs, influencer briefs, website etc.
  • Video and image editing
  • Build and maintain the HIDE content calendar
• Brand
  • Be the day-to-day brand guardian - The person who catches anything that doesn't sound or feel like HIDE
  • Manage influencer relationships end-to-end - Logistics, briefing, follow-up, reporting
  • Support brand collaboration conversations with exciting brand partners and talent
  • Keep brand assets, templates and guidelines up to date as the range grows
• NPD & Insight
  • Attend NPD sessions and tastings. Your palate matters and your consumer instinct matters more.
  • Support trend and category insight work. Know what is emerging, what is relevant, and what is noise.
  • Help translate product truth into compelling consumer-facing language
  • Support product launch planning as the range expands beyond the current Tesco lineup.
• Growth & Commercial
  • Ultimately, this role exists to help HIDE grow. That means understanding the numbers that matter: Rate of sale and unit velocity on shelf, Brand awareness and new shopper recruitment, Growing customer penetration in the healthy meals category, Driving people down the aisle who would not otherwise have come.
  • You do not need a commercial background. You do need to understand that great content, smart brand work, and brilliant NPD only matter if they move those numbers.
• AI process optimisation
  • Help implement AI tools and workflows across how we operate internally and how we market externally
  • Find smarter, faster ways to produce content, analyse trends, and manage projects using new technology
  • We are building processes for a modern food brand. You will help shape them.
• Partners and projects
  • Support relationships with the social agency, PR team, and external partners day-to-day
  • Keep projects moving without needing to be chased
  • Operate at pace. This is a small team and things move fast.

Who you are

You have 4-5+ years of experience. Ideally you've spent time in big FMCG. You know how major brands are built, how a brief works, what good looks like. You’ve also spent time with a scrappy start-up or high-growth scale-up - somewhere you had to be very hands-on and figure it out as you went along.

That combination of rigour from big food and hunger from a challenger is what we're looking for.

You also need to:

• Write well. Quickly, confidently, in a voice that isn't your own
• Care about food genuinely. Not as an aesthetic. As a subject.
• Be organised without being bureaucratic.
• Have a strong creative eye. You know what looks right and you can explain why.
• Be comfortable in Canva, CapCut, Adobe or equivalent.
• Have enough emotional intelligence to manage agencies, partners, and a founding team at the same time
• Be genuinely AI-curious. We use AI to move faster and smarter across content, research, and internal processes. You should be excited about that, not nervous about it.

What this role is not

This is not a role where someone tells you what to do and you execute it. There is no set-in-stone playbook. There is no big marketing department behind you. There is a brand with real conviction, real product, real shelf space, and a small team who need someone to help them move faster and better.

If you need structure, process, and clear swim lanes, this probably isn't for you. If you want to build something and leave fingerprints on a brand people will actually buy and eat, this could be just the right fit.

To apply, send your CV, cover letter and a note on why you want to work on HIDE to maja.alice@thelkn.com with the subject line ‘Brand & Content Manager Application’. If you have a portfolio, please also attach that.

Real food. Nothing to HIDE.