VP of Mature Markets

We are recruiting for a VP of Mature Markets to accelerate regionally relevant sales revenue and expand our trusted identity products, services, and technology partnerships across the Mature Markets Business Unit, covering Europe, North Asia, and ANZ. This Business Unit is undergoing rapid transformation with an emphasis on enhancing the physical and seamless access experiences of our partners and customers.

Success in this role demands an innovative mindset: defining market approaches, optimizing product mix, and establishing the right commercial footprint. A key factor will be your ability to coach and develop multi-disciplinary teams spanning sales, pre-sales, technical, product marketing, and marketing communications to drive strategic growth investments across territories. You will also work closely with customer services and operations to ensure customer satisfaction and long-term retention.

You are entrepreneurial and commercially astute, balancing “Expand and Accelerate” strategies in underdeveloped regions with “Protect and Grow” initiatives in established markets. Leveraging the strengths of your sales organisation, you will engage customers through multiple channels: direct sales, inside sales, channel partners, and key accounts.

Reporting to the SVP and Head of Physical Access Control (PACS) and serving as a member of the PACS Leadership Team, this role offers full P&L responsibility within our Commercial Business Unit structure.

Your responsibilities include:

• Define and communicate the vision, mission, and strategic direction for the Mature Markets organisation.
• Deliver a profitable P&L by achieving top- and bottom-line growth across all Mature Market territories.
• Build, lead, and coach high-performing commercial and operational teams.
• Collaborate with PACS Leadership and department heads to execute regional growth plans.
• Analyse competitive landscapes, identify market expansion opportunities, and engage in high-level negotiations to secure strategic partnerships and contracts.
• Represent the company at industry events, trade associations, and professional forums.
• Act as the regional spokesperson in internal and external meetings, reporting on people, financials, KPIs, forecasting, strategic planning, and acquisition integration.

What we love about your background:

• Proven ability to lead transformational programmes that drive exponential growth.
• Strong organisational, interpersonal, and collaboration skills.
• Analytical mindset with sound judgement and decision-making capabilities.
• Ability to work cross-functionally and manage complexity and ambiguity.
• Diplomacy and conflict-resolution skills.
• Experience leading multi-disciplinary teams across multiple geographies.
• Willingness and ability to travel both domestically and internationally.

Your experience and education include:

• BA or BS in a related field. MBA is preferred.
• At least 10+ years related experience including management of large teams.
• Experience running a full P&L with demonstrable top- and bottom-line optimization.
• Understanding of market and competitive environment, including deal activity and opportunities.
• Solid leadership and management experience, including strategic thinking, coaching, mentoring, scaling, and collaboration.

What we can offer you:

• Competitive salary and rewards package.
• Competitive benefits and annual leave offering, supporting work-life balance.
• A vibrant, welcoming and inclusive culture.
• Extensive career development opportunities and resources to maximize your potential.
• Be part of a global organization that leads in hardware, software and services for trusted identities in physical and digital worlds.

Why apply?

• Empowerment: Work as part of a global team in a flexible environment; most skills and experiences are welcome.
• Innovation: Embrace challenges and drive change; flexible work arrangements are considered.
• Integrity: Results-oriented, reliable, straightforward, and valued as your authentic self.

About the organization:

We make it easier for people to get where they want to go. HID technology underpins billions of interactions in more than 100 countries. We are part of the ASSA ABLOY Group, the global leader in access solutions, with 63,000 colleagues in over 70 countries. We support career growth, feedback, and development opportunities, and we value diverse, inclusive teams and perspectives.