At a Glance
- Tasks: Lead global marketing efforts, driving brand awareness and lead generation.
- Company: HICX is a top provider of SaaS solutions for digital supplier management.
- Benefits: Work from anywhere in the UK, enjoy flexible PTO, private health insurance, and competitive pay.
- Other info: Celebrate your birthday with additional PTO and connect through company socials.
- Why this job: Join a fast-growing company with diverse opportunities and a vibrant team culture.
- Qualifications: 10+ years in B2B marketing, with leadership experience in enterprise SaaS or procurement.
The predicted salary is between 43200 - 72000 € per year.
HICX is a leading worldwide provider of enterprise SaaS solutions for digital supplier management. HICX helps Global 5000 companies to organize and manage their supplier data. The HICX Supplier Management platform enables businesses with thousands of suppliers to efficiently on-board and manage the end-to-end lifecycle of all suppliers, and to find, re-use and maintain supplier data and information across any spreadsheet, app or system. High quality supplier data is essential to digital transformation and the key to becoming customer of choice for all suppliers.
HICX is seeking an experienced and results-oriented Vice President of Marketing to lead our marketing efforts globally. Reporting to the Chief Executive Officer and working closely with global counterparts, you will be responsible for driving brand awareness, lead generation, and market positioning in the enterprise SaaS space. This is a strategic role focused on building scalable programs that fuel revenue growth and support HICX’s expansion plans.
Key Responsibilities:- Go-to-Market Strategy: Define and execute the global marketing strategy in alignment with global objectives, with a focus on enterprise SaaS and supplier management segments.
- Demand Generation & Pipeline Growth: Develop and manage integrated marketing campaigns to drive qualified leads and accelerate the sales pipeline, including digital, email, SEO/SEM, ABM, events, and content marketing.
- Brand & Positioning: Build and refine HICX’s brand presence, ensuring consistency across channels while tailoring messaging to regional audiences and industry verticals.
- Team Leadership: Lead and grow a high-performing global marketing team, while collaborating closely with the global marketing, sales, and product teams.
- Content Strategy & Thought Leadership: Create compelling content that communicates our value proposition and drives engagement across buyer personas—from procurement to IT to finance executives.
- Market Intelligence: Monitor competitive landscape, industry trends, and customer insights to inform positioning and marketing decisions.
- Event & Partner Marketing: Manage participation in key industry events, conferences, and strategic partnerships that enhance market visibility.
- Metrics & Optimisation: Set KPIs, measure campaign effectiveness, and continuously refine marketing efforts based on data and ROI.
- 10+ years of progressive experience in B2B marketing, with at least 5 years in a leadership role within enterprise SaaS or procurement-related industries.
- Demonstrated success in building and executing a global go-to-market strategies that drive substantial growth.
- Deep understanding of the enterprise buying cycle and marketing to large, complex organizations (Global 5000).
- Strong knowledge of digital marketing channels, analytics, CRM, and marketing automation tools (e.g., HubSpot, Salesforce, Google Analytics).
- Proven ability to manage and develop high-performing teams.
- Exceptional communication, presentation, and storytelling skills.
- Experience in supplier management, procurement, or ERP ecosystems is a plus.
- Bachelor’s degree in marketing, business, or related field; MBA preferred.
Work from anywhere within UK – with a requirement to travel with the business as needed predominantly to our London Office. Private health insurance. Flexible PTO - We offer 25 days of paid holiday per year + England Bank Holidays. Connect and socialize with the team during our company socials and off-site events. We celebrate special occasions with you - like your birthday! Additional PTO for all employees during their birthdays. Receive Competitive Pay - Our team makes sure to provide a highly competitive rate based on your skills and location. Work with a diverse, international team. Tons of amazing career opportunities in a fast-growing in-demand industry.
Vice President (VP) of Marketing - UK in London employer: HICX
HICX is an exceptional employer that fosters a dynamic and inclusive work culture, offering the flexibility to work from anywhere in the UK while providing competitive pay and generous benefits such as private health insurance and 25 days of paid holiday. With a strong focus on employee growth, HICX encourages collaboration within a diverse international team and celebrates individual milestones, making it an ideal place for professionals seeking meaningful and rewarding careers in the fast-paced enterprise SaaS industry.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President (VP) of Marketing - UK in London
✨Tip Number 1
Familiarise yourself with HICX's products and services. Understanding their supplier management platform and how it fits into the enterprise SaaS landscape will help you articulate your vision for marketing strategies that align with their goals.
✨Tip Number 2
Network with professionals in the enterprise SaaS and procurement sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends, which can be beneficial during interviews.
✨Tip Number 3
Prepare to discuss your experience with demand generation and pipeline growth. Be ready to share specific examples of successful campaigns you've led, particularly those that drove significant revenue growth in similar industries.
✨Tip Number 4
Showcase your leadership skills by highlighting your experience in building and managing high-performing teams. Be prepared to discuss how you foster collaboration across departments, especially with sales and product teams, to achieve marketing objectives.
We think you need these skills to ace Vice President (VP) of Marketing - UK in London
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and qualifications required for the Vice President of Marketing position. Tailor your application to highlight your relevant experience in B2B marketing and enterprise SaaS.
Craft a Compelling CV:Your CV should clearly showcase your 10+ years of progressive experience in marketing, particularly in leadership roles. Emphasise your achievements in developing go-to-market strategies and managing high-performing teams.
Write a Strong Cover Letter:In your cover letter, express your passion for supplier management and digital transformation. Highlight specific examples of how you've driven brand awareness and lead generation in previous roles, aligning with HICX's goals.
Showcase Your Skills:Make sure to mention your proficiency in digital marketing channels, analytics, and CRM tools like HubSpot and Salesforce. Provide examples of how you've used these tools to optimise marketing efforts and drive growth.
How to prepare for a job interview at HICX
✨Understand the Company and Its Market
Before your interview, take the time to research HICX and its position in the enterprise SaaS market. Familiarise yourself with their products, key clients, and recent news. This knowledge will help you demonstrate your genuine interest and align your answers with the company's goals.
✨Showcase Your Leadership Experience
As a VP of Marketing, you'll need to lead a global team. Be prepared to discuss your previous leadership roles, focusing on how you've built and managed high-performing teams. Share specific examples of how your leadership has driven results in past positions.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing go-to-market strategies and demand generation. Prepare to discuss your experience with integrated marketing campaigns and how you've successfully driven pipeline growth in complex B2B environments.
✨Demonstrate Your Analytical Skills
HICX values data-driven decision-making. Be ready to talk about how you've used analytics and metrics to measure campaign effectiveness and optimise marketing efforts. Highlight any tools you've used, such as HubSpot or Google Analytics, to support your strategies.
