Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead growth marketing strategies and manage a dynamic team to drive customer acquisition.
- Company: Join Hiccup, a vibrant fashion brand focused on empowering women through innovative marketing.
- Benefits: Enjoy hybrid work options, career development opportunities, and a chance to shape company strategy.
- Why this job: Be part of a fast-paced environment where your ideas can directly impact growth and success.
- Qualifications: Experience in growth marketing, especially in paid media and fashion, is essential.
- Other info: Opportunity to scale your team and influence the company's future as a C-suite member.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a strategic and hands-on Head of Growth to lead all growth areas for Hiccup, including performance marketing, CRM, affiliates, SEO, and more. This role is critical in driving customer acquisition, retention, and revenue growth while managing a multi-disciplinary team. This position has a career development opportunity to take ownership of the company’s growth strategy as a C-suite member.
Key Responsibilities:
- Develop and execute comprehensive growth strategies targeting a female audience, leveraging multiple growth areas: CRM, affiliates, SEO, performance marketing, and more.
- Drive retention and improve customer payback period by implementing strategies that enhance customer loyalty, increase repeat purchases, and optimize acquisition costs relative to customer lifetime value.
- Strong focus on performance marketing efforts, with the goal of optimizing ad campaigns to achieve and exceed ROI targets while scaling the monthly spend to 7 digits across all platforms (Meta, Google, Tiktok and Pinterest).
- Manage and mentor a team of two growth professionals and scale the team to 10 people by next year.
- Take over new channel expansion once we lay the foundation for scalable growth processes and establish best practices across all marketing functions.
Qualifications:
- Strong experience in growth-focused roles, with significant expertise in paid media.
- Proven track record in fashion, experience in affordable fashion as a plus.
- Strong understanding of all growth channels incl. performance marketing, CRM, affiliates, SEO, and other.
- Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies.
- Leadership experience in managing and scaling teams, combined with a hands-on approach to execution.
- Ambitious and driven, with the capacity to thrive in a fast-paced, high-growth environment.
Location: London - hybrid
Head of Growth Marketing employer: HiCCUP
Contact Detail:
HiCCUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in growth marketing, especially in the fashion industry. Understanding what strategies are currently working for brands targeting a female audience will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the growth marketing space, particularly those who have experience in performance marketing and CRM. Engaging with industry peers can provide insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Be ready to showcase how you've driven customer acquisition and retention, as well as any successful campaigns you've led that align with the responsibilities of this position.
✨Tip Number 4
Demonstrate your leadership skills by sharing examples of how you've managed and scaled teams in the past. Highlighting your hands-on approach and ability to mentor others will resonate well with the hiring team at Hiccup.
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in growth marketing, particularly in performance marketing and CRM. Use specific metrics to demonstrate your success in previous roles, especially if you have a background in fashion.
Craft a Compelling Cover Letter: In your cover letter, express your passion for growth marketing and how your skills align with the company's goals. Mention your leadership experience and your ability to manage and scale teams effectively.
Showcase Analytical Skills: Provide examples of how you've used data to drive marketing strategies. Highlight any tools or methodologies you've employed to optimise campaigns and improve ROI, as this is crucial for the role.
Demonstrate Industry Knowledge: Research Hiccup and its target audience. In your application, reference your understanding of the affordable fashion market and how you can leverage your expertise to drive customer acquisition and retention.
How to prepare for a job interview at HiCCUP
✨Showcase Your Strategic Thinking
As the Head of Growth Marketing, you'll need to demonstrate your ability to develop and execute comprehensive growth strategies. Prepare examples of past strategies you've implemented, particularly those targeting specific audiences, and be ready to discuss the outcomes.
✨Highlight Your Performance Marketing Expertise
Given the strong focus on performance marketing in this role, make sure to discuss your experience with ad campaigns across platforms like Meta, Google, TikTok, and Pinterest. Be prepared to share specific metrics that showcase your success in optimising ROI.
✨Demonstrate Leadership Skills
This position involves managing and mentoring a team. Share your experiences in leading teams, especially in scaling them. Discuss your leadership style and how you motivate and develop talent within your team.
✨Prepare for Analytical Questions
Exceptional analytical skills are crucial for this role. Brush up on your ability to interpret data and translate it into actionable strategies. Be ready to discuss how you've used data to drive decisions in previous roles, particularly in customer retention and acquisition.
