At a Glance
- Tasks: Lead marketing strategies to enhance brand visibility and support business growth.
- Company: Join HICA, a caring community focused on making a real impact.
- Benefits: Competitive salary, generous annual leave, and access to exclusive discounts.
- Other info: Work in a beautiful location with opportunities for professional growth.
- Why this job: Shape how we connect with communities and promote high-quality care.
- Qualifications: Experience in marketing management and strong digital skills required.
The predicted salary is between 40000 - 40000 £ per year.
Brighter days = brighter futures! Join HICA and be the sunshine in someone's life! Ready to make a real impact? At HICA, we don't just provide care; we create communities where people can live well, feel valued and remain connected.
We are looking for an experienced and creative Marketing Manager to lead our marketing, communications and brand development activities across our care homes, homecare services, assisted living schemes and commercial services. This is a fantastic opportunity to shape how HICA is seen by prospective residents, service users, families, employees and local communities. You'll play a key role in supporting occupancy growth, strengthening recruitment campaigns, improving customer engagement and promoting the excellent work taking place across our organisation every day.
In this newly created role, designed to help drive our business forward, you will be based at the beautiful Hesslewood estate near the Humber Bridge and lead a small team. You will work cross-functionally with HR, Operations, and Business Development colleagues and spend time in our services to understand what you are marketing and to collaborate on new ideas.
The role:
- Lead the development and delivery of marketing and communications strategies that support business growth and recruitment objectives.
- Manage HICA's brand identity, ensuring all marketing activity reflects our values and commitment to high-quality care.
- Drive occupancy growth and homecare package growth through targeted campaigns and market insights.
- Manage and enhance HICA's websites, digital channels and social media presence.
- Develop engaging content, campaigns and promotional materials across multiple platforms.
- Support the customer journey by helping improve enquiry handling, conversions and customer experience.
- Lead recruitment marketing initiatives designed to attract and retain talented people.
- Promote HICA's learning and development services and support commercial income opportunities.
- Build relationships with local communities, professional networks and external stakeholders.
- Analyse marketing performance, campaign effectiveness and return on investment to continuously improve outcomes.
The person:
We're looking for someone who can combine strategic thinking with a hands-on approach. Ideally, you'll have:
- Previous experience in a marketing management, or standalone marketing role but ready for your next step.
- Strong digital marketing, social media and content creation experience.
- Experience managing multiple campaigns and priorities simultaneously.
- Excellent communication and stakeholder engagement skills.
- Experience with website management, SEO and digital advertising.
- The confidence to work collaboratively with operational leaders and support services.
- A full UK driving licence and willingness to travel between services when required.
Key Benefits:
- Salary £40 -45k DOE
- Permanent - 40 hours per week.
- Annual leave 25 days plus bank holidays.
- Pension 5% auto enrolment contribution.
- HICA Benefits App.
- Instant access to retail, cinema.
Marketing Manager employer: HICA
At HICA, we pride ourselves on being a supportive and compassionate employer, dedicated to the wellbeing and development of our team members. Located in Grimsby, our Homecare Office Team Leader role offers a unique opportunity to make a meaningful impact while enjoying a range of benefits, including flexible working hours, career progression, and access to wellbeing support. Join us to be part of an organisation that values your contributions and invests in your future.
