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For Companies At a Glance
- Tasks: Lead marketing strategies for high-value accounts and create tailored content.
- Company: HiBob transforms HR for mid-size businesses, fostering a vibrant workplace culture.
- Benefits: Enjoy hybrid working, health allowances, equity options, and fun social events.
- Why this job: Join a fast-growing team where you can be yourself and make an impact.
- Qualifications: Experience in B2B SaaS product marketing and strong storytelling skills required.
- Other info: Embrace a culture of belonging and diversity at HiBob.
The predicted salary is between 43200 - 72000 £ per year.
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Go Cardless, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
As a Senior Product Marketing Manager for the Sub Enterprise segment at HiBob, you will drive strategic initiatives to support pipeline creation and revenue goals for high-value accounts. You will create personalized value propositions and customized marketing strategies for strategic accounts. Your work will involve conducting in-depth market and competitor analysis, developing tailored value-based messaging, and delivering impactful GTM strategies, collateral, and enablement assets to support sales and drive revenue growth.
Become an expert in the Sub Enterprise segment, including its value proposition, market dynamics, and competitive landscape.
Partner with global marketing, sales, and product teams to drive pipeline and revenue goals for the Sub Enterprise segment.
Deliver GTM strategies and cross-functional alignment to address the unique needs of strategic accounts.
Job Requirements
- Demonstrable experience in product marketing, with a focus on B2B SaaS and experience with Account-Based Marketing (ABM) for strategic accounts.
- Proven success in developing and executing personalized marketing strategies for high-value accounts.
- Strong ability to create strategic messaging that synthesizes customer needs, business impact, product positioning, and competitive differentiation.
- Experience in leveraging insights from research to inform go-to-market strategies and personalized account outreach.
- Skilled visual and written storyteller, with a customer-centric approach to marketing and content creation.
- Ability to think strategically and tactically, zooming in and out to align big-picture goals with detailed execution.
- Exceptional project management skills and the ability to drive results with cross-functional teams in a fast-paced environment.
- Adaptable, resilient, and experienced in dynamic start-up or high-growth environments.
Job Responsibilities
- Work closely with marketing, sales, and customer success teams to deliver market, competitor, and customer insights specific to Sub Enterprise accounts.
- Develop value propositions and business-outcome-oriented messaging tailored to Sub Enterprise accounts, ensuring alignment with ABM principles.
- Lead the development and execution of Sub Enterprise-specific go-to-market strategies for upcoming product launches and initiatives.
- Create tailored content and collateral, including web pages, videos, one-pagers, decks, battlecards, and account-specific enablement tools.
- Be the voice of the Sub Enterprise segment: advocate for customer pain points, represent market trends, and refine ICP (ideal customer profile) definitions.
- Collaborate with the global marketing team to design and execute targeted marketing programs that increase awareness and generate pipeline in the Sub Enterprise segment.
- Enable sales teams with training materials, battlecards, and tools that effectively convey Sub Enterprise value propositions and messaging to drive outreach and close deals.
Job Benefits
HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:
- Company share options plan - every employee can eventually become a shareholder.
- Cash allowance for health insurance.
- Annual vision allowance.
- Annual Headspace subscription and wellness benefits.
- Travel support (cycle scheme and season ticket loans).
- Hybrid working from day 1.
- Work from home allowance - to get your home office set up!
- Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment).
- Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter.
- 2 Social Impact days per year for volunteering.
- Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme.
- Pension scheme auto-enrolment from day 1.
- Fun company and team social events (locally and virtually with our global teams).
- We love birthdays - take the day off and receive a special gift.
If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!
BELONGING AT HIBOB
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Please contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you.
Senior Product Marketing Manager - Sub Enterprise employer: HiBob
Contact Detail:
HiBob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - Sub Enterprise
✨Tip Number 1
Familiarise yourself with HiBob's product offerings and their unique value propositions. Understanding how their HR platform stands out in the market will help you articulate your insights during interviews.
✨Tip Number 2
Network with current or former employees of HiBob on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with valuable insights into the company culture and expectations for the Senior Product Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in B2B SaaS marketing, particularly in relation to Account-Based Marketing (ABM). Highlighting your experience with high-value accounts will demonstrate your fit for the role.
✨Tip Number 4
Stay updated on industry trends and competitor activities within the HR tech space. Being able to speak knowledgeably about market dynamics will show your strategic thinking and readiness to contribute to HiBob's growth.
We think you need these skills to ace Senior Product Marketing Manager - Sub Enterprise
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly in B2B SaaS and Account-Based Marketing (ABM). Use specific examples that demonstrate your success in developing personalized marketing strategies for high-value accounts.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of HiBob's mission and values. Discuss how your skills align with the role of Senior Product Marketing Manager and provide examples of how you've successfully driven pipeline creation and revenue goals in previous positions.
Showcase Your Storytelling Skills: As a skilled visual and written storyteller, include samples of your work or describe projects where you created impactful content. Highlight your customer-centric approach and how it has contributed to successful marketing campaigns.
Research and Reflect: Before submitting your application, research HiBob and its Sub Enterprise segment. Reflect on how your background and experiences can contribute to their goals. Mention any insights you have about market dynamics or competitive landscapes in your application.
How to prepare for a job interview at HiBob
✨Understand the Sub Enterprise Segment
Before your interview, make sure you have a solid grasp of the Sub Enterprise segment. Research its market dynamics, key players, and specific challenges faced by businesses in this space. This knowledge will help you articulate how your experience aligns with HiBob's goals.
✨Showcase Your B2B SaaS Experience
Highlight your demonstrable experience in product marketing, particularly within the B2B SaaS sector. Be prepared to discuss specific campaigns or strategies you've executed that resulted in measurable success for high-value accounts.
✨Prepare for Account-Based Marketing Discussions
Since the role focuses on Account-Based Marketing (ABM), come ready to discuss your approach to developing personalised marketing strategies. Share examples of how you've tailored messaging and content to meet the unique needs of strategic accounts.
✨Emphasise Collaboration Skills
HiBob values teamwork across various departments. Be ready to provide examples of how you've successfully collaborated with sales, marketing, and product teams in the past. Highlight your project management skills and how they contributed to achieving shared goals.
