Marketing Strategy & Operations in London

HiBob helps modern, mid‐size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we have achieved consecutive triple‐digit year‐over‐year growth, backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3,600 midsize and multinational companies. Our HR platform is intuitive, data‐driven, and built for the way people work today: globally, remotely, and collaboratively. Fast‐growing companies worldwide such as Airtasker, Fiverr, Go Cardless, and VaynerMedia rely upon Bob to create the best work experiences for their people.

About the Role

We are looking for a Head of Strategy & Operations to partner with the CMO in leading a global marketing organization of 80+. This role sits at the intersection of strategy, operations, and execution—ensuring the marketing team runs efficiently, stays aligned to company priorities, and delivers measurable business impact. You will be the CMO's strategic right hand—helping translate vision into plans, enabling cross‐functional collaboration, and ensuring the team operates with clarity, focus, and accountability. You will also serve as a key connector across GTM leadership (Sales, RevOps, Finance, Product) to make sure Marketing is a tightly integrated growth engine.

Job Requirements

• 6–8+ years' experience in Marketing Operations, Strategy, or GTM leadership roles within B2B SaaS or technology firms.
• Proven success driving marketing performance improvement across pipeline, efficiency, or structure.
• Strong understanding of marketing funnel mechanics (lead management, attribution, ROI).
• Experience building or optimizing global marketing orgs (50+ people).
• Excellent analytical, communication, and executive presentation skills.
• Comfortable using tools like Salesforce, HubSpot/Marketo, Asana, and Looker/Tableau.

Why This Role Matters

As we scale toward our next stage of growth, Marketing must operate as a high‐performing, data‐driven, and creatively aligned organization. This role ensures that vision becomes reality—connecting strategy, execution, and measurement to deliver growth with clarity and efficiency. You will help shape how a global marketing organization of 80+ evolves—building the systems, rhythms, and focus that power the next chapter.

Example Metrics for Success

• Marketing OKRs delivered on time and within budget
• CAC, pipeline velocity, and ROI improvement quarter over quarter
• Increased cross‐functional alignment and decision speed
• Improved team engagement and clarity of focus

Job Responsibilities

• Strategic Alignment & Planning
  • Partner with the CMO and Marketing leadership team to define strategy, OKRs, and annual operating plans.
  • Own the quarterly business review and marketing performance framework—ensuring the team is data‐driven and outcome‐focused.
  • Connect marketing priorities to company objectives and revenue goals.
  • Lead strategic projects (e.g., go‐to‐market evolution, segmentation, pricing alignment) as needed.
• Operational Excellence
  • Own Marketing Operations rhythm: planning cycles, budget management, and headcount allocation.
  • Work with Finance and RevOps to ensure budget tracking and spend efficiency (CAC, ROI, velocity metrics).
  • Identify and drive process improvements to improve marketing velocity, data quality, and handoff efficiency.
  • Oversee program management for cross‐functional initiatives and major launches.
• Analytics, Insights & Accountability
  • Partner with the Marketing Ops and BI teams to establish a single source of truth for marketing performance.
  • Build visibility into what’s working—pipeline, conversion, velocity, retention—and drive action on insights.
  • Support the CMO with board and executive‐level reporting.
• Cross‐Functional Leadership
  • Act as the marketing liaison to Sales, Product, RevOps, and Finance—ensuring shared metrics, data integrity, and GTM alignment.
  • Facilitate decision‐making and remove friction between teams.
  • Represent the CMO in key internal meetings where needed.
• Organizational Effectiveness & Culture
  • Shape the marketing org's operating model, communications cadence, and leadership rhythm.
  • Support leadership hiring, onboarding, and performance planning.
  • Help build a culture of accountability, curiosity, and collaboration across the team.

What Great Looks Like

• A strategic operator—comfortable thinking big and executing precisely.
• Fluent in data, metrics, and process, but you understand the nuance of brand, creative, and GTM alignment.
• Highly organized, proactive, and comfortable influencing without authority.
• A connector and communicator who thrives in fast‐paced, scaling environments.
• Trusted partner to the CMO and leadership peers—able to synthesize complexity into clarity.

Job Benefits

• Company share options plan—every employee can eventually become a shareholder.
• Cash allowance for health insurance.
• Annual vision allowance.
• Annual Headspace subscription and wellness benefits.
• Travel support (cycle scheme and season ticket loans).
• Hybrid working from day 1.
• Work‐from‐home allowance—to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment).
• Bob balance days—enjoy a company‐wide long weekend at the beginning of each quarter.
• 2 Social Impact days per year for volunteering.
• Awesome employee referral program—$2,500 for each successful referral with an additional ambassador programme.
• Pension scheme auto‐enrolment from day 1.
• Fun company and team social events (locally and virtually with our global teams).
• We love birthdays—take the day off and receive a special gift.

Belonging at HiBob

Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive. We are committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class (US only). Please contact us if you would like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you.

You can email hiring@hibob.io or speak to the recruiter when they arrange a call with you. We will ask you to share some voluntary personal information as you apply. This information will assist us in meeting our inclusion and diversity ambitions. Hiring managers do not have access to this information, and we will treat your information confidentially.