Head of UKI Marketing in London

About Us

HiBob helps modern businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our fantastic team of Bobbers from across the globe, making us the choice HRIS of over 4500 companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Nearly 400 fast-growing companies worldwide, including GoCardless, Fiverr, Fulham Football Club, and Huel, rely on HiBob to help them create the best work experiences for their employees.

Come and be you with us. Being a Bobber is all about being you. We want you to bring your whole self to work with the freedom and confidence to be your best and do your best. Whether you’re bold, thoughtful, curious, kind, or anything in between, we’ll welcome you just as you are.

Role: Head of Marketing for UKI

You’ll shape and deliver regional marketing strategies that drive awareness, engagement, and pipeline growth. You’ll lead a talented team in executing full-funnel campaigns, elevating HiBob’s brand presence, and creating a meaningful impact across the market.

Reporting to the Head of EMEA Markets, you’ll collaborate closely with Sales and cross-functional teams to align strategy, optimise performance, and translate marketing activity into measurable business results. This is a hands-on, commercially minded leader who combines strategic thinking with flawless execution and a passion for growth.

Job Requirements

• Extensive experience in B2B SaaS marketing, with a strong record of driving measurable pipeline growth and revenue impact.
• Proven ability to plan and execute integrated, full-funnel marketing programs across SMB, mid-market, and enterprise segments.
• Commercially minded with a solid grasp of key marketing metrics, including CAC, CLTV, and pipeline velocity, and the ability to connect marketing performance to business outcomes.
• Deep understanding of regional go-to-market dynamics, competitive landscapes, and buyer personas across HR, Finance, and leadership audiences.
• Skilled at collaborating with senior stakeholders and representing the marketing function as a trusted and strategic partner within the region.

Note: We will only consider candidates who can work from our London office 2–3 days a week (Tuesday to Thursday). We value in-person collaboration and connection, and look forward to working together as a team.

Job Responsibilities

• Own and execute the marketing strategy for the UKI region, aligning with global priorities and local market needs.
• Translate business goals into actionable plans that drive growth, enhance brand visibility, and positively impact the pipeline.
• Utilise data and insights to inform strategy, striking a balance between long-term direction and agile, commercial execution.
• Deliver full-funnel programs across brand, demand generation, ABM, and customer marketing to drive and accelerate pipeline.
• Partner with Sales to align on pipeline targets, improve conversion rates, and demonstrate marketing’s revenue impact.
• Embed customer advocacy and success stories into campaigns to strengthen regional engagement.
• Lead and develop a high-performing regional marketing team, fostering collaboration and accountability throughout the organisation.
• Work cross-functionally with Sales, Product, CS, RevOps, and Finance to ensure unified GTM alignment.
• Oversee regional channels, including events, content, PR, and digital, to grow awareness and demand.
• Collaborate with global brand and comms teams to amplify HiBob’s presence and influence across the market.

Job Benefits

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan - every employee can eventually become a shareholder
• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events
• We love birthdays - take the day off and receive a special gift

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!

Belonging at HiBob: Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive. We’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.

We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, or any other protected status. If you need adjustments to our process to demonstrate your strengths, please contact us at hiring@hibob.io.

We will ask you to share voluntary personal information as you apply to support diversity objectives. Hiring Managers do not have access to this information, and we will treat it confidentially.