At a Glance
- Tasks: Lead UKI marketing strategies, drive brand awareness, and grow pipeline with a talented team.
- Company: Join HiBob, a fast-growing HR tech company with a vibrant culture.
- Benefits: Competitive pay, equity options, wellness perks, and flexible hybrid working.
- Other info: Collaborative workplace with a focus on diversity and inclusion.
- Why this job: Make a real impact in a dynamic environment while shaping the future of HR.
- Qualifications: Extensive B2B SaaS marketing experience and strong analytical skills required.
The predicted salary is between 75600 - 92400 £ per year.
About Us
HiBob helps modern businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our fantastic team of Bobbers from across the globe, making us the choice HRIS of over 4500 companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Nearly 400 fast-growing companies worldwide, including GoCardless, Fiverr, Fulham Football Club, and Huel, rely on HiBob to help them create the best work experiences for their employees.
Come and be you with us. Being a Bobber is all about being you. We want you to bring your whole self to work with the freedom and confidence to be your best and do your best. Whether you’re bold, thoughtful, curious, kind, or anything in between, we’ll welcome you just as you are.
Role: Head of Marketing for UKI
You’ll shape and deliver regional marketing strategies that drive awareness, engagement, and pipeline growth. You’ll lead a talented team in executing full-funnel campaigns, elevating HiBob’s brand presence, and creating a meaningful impact across the market.
Reporting to the Head of EMEA Markets, you’ll collaborate closely with Sales and cross-functional teams to align strategy, optimise performance, and translate marketing activity into measurable business results. This is a hands-on, commercially minded leader who combines strategic thinking with flawless execution and a passion for growth.
Job Requirements
- Extensive experience in B2B SaaS marketing, with a strong record of driving measurable pipeline growth and revenue impact.
- Proven ability to plan and execute integrated, full-funnel marketing programs across SMB, mid-market, and enterprise segments.
- Commercially minded with a solid grasp of key marketing metrics, including CAC, CLTV, and pipeline velocity, and the ability to connect marketing performance to business outcomes.
- Deep understanding of regional go-to-market dynamics, competitive landscapes, and buyer personas across HR, Finance, and leadership audiences.
- Skilled at collaborating with senior stakeholders and representing the marketing function as a trusted and strategic partner within the region.
Note: We will only consider candidates who can work from our London office 2–3 days a week (Tuesday to Thursday). We value in-person collaboration and connection, and look forward to working together as a team.
Job Responsibilities
- Own and execute the marketing strategy for the UKI region, aligning with global priorities and local market needs.
- Translate business goals into actionable plans that drive growth, enhance brand visibility, and positively impact the pipeline.
- Utilise data and insights to inform strategy, striking a balance between long-term direction and agile, commercial execution.
- Deliver full-funnel programs across brand, demand generation, ABM, and customer marketing to drive and accelerate pipeline.
- Partner with Sales to align on pipeline targets, improve conversion rates, and demonstrate marketing’s revenue impact.
- Embed customer advocacy and success stories into campaigns to strengthen regional engagement.
- Lead and develop a high-performing regional marketing team, fostering collaboration and accountability throughout the organisation.
- Work cross-functionally with Sales, Product, CS, RevOps, and Finance to ensure unified GTM alignment.
- Oversee regional channels, including events, content, PR, and digital, to grow awareness and demand.
- Collaborate with global brand and comms teams to amplify HiBob’s presence and influence across the market.
Job Benefits
HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:
- Company share options plan - every employee can eventually become a shareholder
- Cash allowance for health insurance
- Annual vision allowance
- Annual Headspace subscription and wellness benefits
- Travel support (cycle scheme and season ticket loans)
- Hybrid working from day 1
- Work from home allowance - to get your home office set up!
- Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
- Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
- 2 Social Impact days per year for volunteering
- Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
- Pension scheme auto-enrolment from day 1
- Fun company and team social events
- We love birthdays - take the day off and receive a special gift
If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!
Belonging at HiBob: Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive. We’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, or any other protected status. If you need adjustments to our process to demonstrate your strengths, please contact us at hiring@hibob.io.
We will ask you to share voluntary personal information as you apply to support diversity objectives. Hiring Managers do not have access to this information, and we will treat it confidentially.
Seniority level: Director
Employment type: Full-time
Job function: Human Resources, Information Technology, and Marketing
Industries: Human Resources Services and IT Services and IT Consulting
Head of UKI Marketing employer: HiBob
At HiBob, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through tailored development programmes and opportunities to engage with cross-functional teams, all while working in a dynamic hybrid environment that promotes work-life balance. Join us in our vibrant location, where you can make a meaningful impact on large clients and contribute to the evolution of HRTech.
StudySmarter Expert Advice🤫
We think this is how you could land Head of UKI Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HiBob and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HiBob are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HiBob on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HiBob. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of UKI Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HiBob. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HiBob:Show us that you’ve done your homework! In your application, briefly mention what you admire about HiBob’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HiBob
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HiBob will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HiBob, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
