We are looking for an experienced, commercially minded Director of Customer Marketing to lead HiBob’s global customer marketing strategy and build Customer Marketing into a measurable growth engine for the business.
This role will own how Marketing engages customers across the lifecycle - driving deeper product engagement, identifying and activating expansion opportunities, mitigating churn risk, and building a highly engaged community of customer advocates. The Director of Customer Marketing will be accountable for connecting customer insight and behaviour to commercial outcomes. They will build programs that help customers realise greater value from HiBob, increase adoption and engagement, generate and influence upsell pipeline, strengthen retention, and turn our strongest customer relationships into advocacy that supports both customer growth and new-logo acquisition. This is a senior cross-functional leadership role, partnering closely with Customer Success, Account Management, Product Marketing, RevOps and Regional Marketing teams.
We are looking for someone who combines customer obsession with strong commercial acumen - equally comfortable designing the customer growth strategy, identifying expansion opportunities from data and signals, building lifecycle programs, and creating exceptional customer experiences that strengthen loyalty and advocacy.
- Demonstrable B2B marketing experience, ideally in SaaS or subscription technology, with significant experience in Customer Marketing, Lifecycle Marketing or Customer Growth.
- A proven track record of leading customer marketing at scale, with measurable impact on expansion, retention, adoption and advocacy.
- Deep understanding of the SaaS customer lifecycle and customer economics, including NRR, GRR, churn, expansion ARR and customer health.
- Experience using customer data, product usage and behavioural signals to build targeted, automated lifecycle and growth programs.
- Demonstrated success building advocacy and reference programs that support customer growth and new-logo acquisition.
- Strong commercial judgement, analytical skills and an experimentation mindset, with the ability to turn strategy into clear priorities and measurable outcomes.
- Excellent cross-functional influence and executive communication skills, with experience partnering across Customer Success, Account Management, Sales, Product and RevOps.
- Experience leading and developing high-performing teams, creating clarity, accountability and autonomy.
Director of Customer Marketing employer: HiBob
At HiBob, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Hybrid Enterprise Customer Success Manager, you will benefit from comprehensive professional development opportunities, a collaborative environment, and the chance to make a significant impact on our large, complex customers. Located in a vibrant tech hub, we offer competitive benefits and a commitment to work-life balance, making HiBob an exceptional place to grow your career while driving meaningful change in the HRTech landscape.
