At a Glance
- Tasks: Lead global marketing strategy for Zesty Paws and Solid Gold brands across multiple regions.
- Company: Join Health & Happiness, a leader in premium nutrition and wellness with a passion for pets.
- Benefits: Enjoy a dynamic work culture, opportunities for innovation, and a commitment to employee well-being.
- Why this job: Be part of a mission to make pets healthier and happier while driving impactful marketing initiatives.
- Qualifications: 10+ years in B2C/FMCG marketing, with 5+ years in pet nutrition required.
- Other info: Work collaboratively with diverse teams globally and influence brand strategies.
The predicted salary is between 43200 - 72000 £ per year.
At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe.
Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.
Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets.
As Global Marketing Manager for Pet Nutritional Care, you will lead the end-to-end marketing strategy for our Zesty Paws and Solid Gold brands across North America, United Kingdom, European Union, Middle East, Southeast Asia, Australia and China. You will ensure seamless visual‐identity transitions and uphold brand integrity while driving new product launches, commercial roll-outs, and strategic innovation initiatives. Your data‐informed insights will empower regional teams, create global‐to‐local synergies, and maintain consistent, compelling brand experiences worldwide.
Position Responsibilities- Visual Identity & Brand Integrity: Champion global visual‐identity transitions for Zesty Paws and Solid Gold, ensuring all creative assets adhere to updated guidelines and maintain brand equity. Oversee the development, approval, and roll-out of Brand visual assets, packaging, and retail‐display specifications. Conduct regular audits of regional materials to safeguard consistency and quality.
- Regional Launch & Commercialization Support: Partner with regional marketing leads to plan and execute brand launches and re-launches, including go-to-market playbooks, campaign frameworks, and retailer/partner toolkits. Provide hands-on support for promotional activations, E-commerce campaigns, and in-market events to maximize ROI.
- Data & Insights Leadership: Aggregate and analyze global + regional data trends (sales, e-commerce metrics, consumer sentiment, competitive activity) to inform marketing decisions and identify growth opportunities. Present quarterly market insights and business‐review decks to senior leadership, highlighting key learnings and recommended actions.
- Global Innovation & Regional Synergies: Lead cross-functional ideation workshops to surface product and packaging innovations that can be adapted regionally. Coordinate with R&D, packaging, and supply‐chain teams to accelerate concept‐to‐market timelines. Capture and share best practices from pilot markets to drive scale across other regions.
- Brand Continuity & Governance: Maintain comprehensive brand guidelines, ensuring all regions adhere to approved messaging, tone, and visual standards. Set up and chair the quarterly Global Brand Council, bringing together regional representatives to align on strategy, share success stories, and troubleshoot challenges.
- Cross-Regional Collaboration & Communication: Schedule and lead bi-monthly global marketing touchbases with regional teams to review upcoming campaigns, approve creative assets, and align on KPIs. Facilitate inter-regional “best practice” sessions to foster knowledge‐sharing and continuous improvement. Act as the central escalation point for any brand‐related issues or deviations.
- Proven Leadership: 10+ years in B2C/FMCG marketing, with at least 5 years overseeing global or multi-region brand portfolios.
- Pet Nutrition Marketing: 5+ years of marketing in Pet Nutritional Care, required.
- Brand & Visual Expertise: Demonstrated track record managing visual identity transitions and implementing brand governance frameworks.
- Commercial Acumen: Experience launching products in diverse markets, adept at tailoring global campaigns to regional nuances and channel requirements.
- Data-Driven Mindset: Strong analytics skills, comfortable with market‐research tools and interpreting cross-region sales data to support strategic decisions.
- Innovation Focus: History of leading cross-functional new‐product development, driving concepts from ideation through to commercialization.
- Excellent Communicator: Strong presentation and stakeholder-management skills, capable of influencing senior leadership and external agencies.
- Collaborative & Cross-Cultural: Proven ability to work effectively with diverse teams across time zones and cultures.
H&H Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Global Marketing Manager (London Area) employer: H&H Group | B Corp™
Contact Detail:
H&H Group | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager (London Area)
✨Tip Number 1
Familiarise yourself with the brands under Health & Happiness, especially Zesty Paws and Solid Gold. Understanding their unique selling points and market positioning will help you articulate how your experience aligns with their vision during interviews.
✨Tip Number 2
Network with professionals in the pet nutrition industry. Attend relevant events or webinars to connect with current employees or industry leaders. This can provide valuable insights into the company culture and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with data-driven marketing strategies. Be ready to share specific examples of how you've used analytics to inform decisions and drive successful campaigns, as this is a key aspect of the role.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully managed cross-functional teams. Highlight any experience you have in coordinating global marketing efforts, as this will be crucial for the Global Marketing Manager position.
We think you need these skills to ace Global Marketing Manager (London Area)
Some tips for your application 🫡
Understand the Company and Role: Before you start writing your application, take some time to understand Health & Happiness (H&H) and their brands, Zesty Paws and Solid Gold. Familiarise yourself with their mission, values, and the specifics of the Global Marketing Manager role to tailor your application accordingly.
Highlight Relevant Experience: Make sure to emphasise your experience in B2C/FMCG marketing, particularly in pet nutrition. Use specific examples from your past roles that demonstrate your ability to manage global brand portfolios and lead marketing strategies.
Showcase Data-Driven Insights: Since the role requires a data-driven mindset, include examples of how you've used analytics to inform marketing decisions. Mention any tools or methodologies you are familiar with that helped you interpret sales data and market trends.
Craft a Compelling Cover Letter: Your cover letter should not only summarise your CV but also convey your passion for the pet nutrition industry and your alignment with H&H's vision. Discuss how your skills and experiences make you the ideal candidate for driving brand integrity and innovation.
How to prepare for a job interview at H&H Group | B Corp™
✨Showcase Your Leadership Experience
With over 10 years in B2C/FMCG marketing, it's crucial to highlight your leadership skills. Prepare examples of how you've successfully managed global or multi-region brand portfolios, especially in the pet nutrition sector.
✨Demonstrate Brand and Visual Expertise
Be ready to discuss your experience with visual identity transitions and brand governance frameworks. Bring specific examples of how you've maintained brand integrity across different markets.
✨Emphasise Data-Driven Decision Making
Since the role requires a strong analytical mindset, prepare to talk about how you've used data to inform marketing strategies. Share insights from past experiences where your data analysis led to successful outcomes.
✨Highlight Cross-Regional Collaboration
This position involves working with diverse teams across various regions. Be prepared to discuss your experience in fostering collaboration and knowledge-sharing among teams from different cultures and time zones.