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For Companies At a Glance
- Tasks: Lead business development and create impactful marketing activation strategies.
- Company: Join HH Global, a leader in tech-enabled creative production and procurement.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Why this job: Make a real impact in marketing with innovative technology and creative solutions.
- Qualifications: Proven sales experience in marketing services and strong client engagement skills.
- Other info: Dynamic work environment with a focus on sustainability and innovation.
The predicted salary is between 72000 - 108000 £ per year.
Who We Are
HH Global are the leader in tech-enabled creative production and procurement. We amplify marketing campaigns through unrivaled production, procurement leadership and the most advanced sustainability capabilities available. All delivered at scale through industry-leading technology and the passionate expertise of our people. With more than 4,500 colleagues, 26 creative studios and over 5,800 strategic supplier partners across 64 countries, we work with the best talent across the world to partner with our clients to create big impact through big ideas.
Purpose of the Job
As VP of Business Development, you will lead new business opportunity origination across targeted market sectors, owning new business targets, managing key C-level relationships, and collaborating cross-functionally to win and grow marketing activation business. You’ll develop the pipeline, negotiate and partner with cross-functional teams to close complex deals, and serve as a trusted advisor to top-tier prospects.
Key Responsibilities
- Lead and support the full sales lifecycle marketing activation and experiential programs, from opportunity qualification through negotiation, close, and transition to delivery.
- Develop compelling, differentiated value propositions that integrate creative design, digital technology, strategic logistics, data-driven performance measurement, and seamless campaign execution across multiple channels.
- Facilitate discovery, workshops, and co-creation sessions with client stakeholders to identify unmet needs and activation opportunities.
- Collaborate with cross-functional teams (sales enablement, research, creative, engineering, sourcing, logistics, operations, analytics) to produce scalable proposals.
- Define and negotiate contracts (MSAs, Statements of Work, risk sharing, escalation clauses) and drive internal approvals.
- Drive pilot/proof-of-concept activations as a step toward scaling across regions.
- Develop and maintain thought leadership in experiential/activation trends, merchandising technology, smart display, shopper behavior, and materials R&D.
Knowledge, Skills + Experience
- Significant business development/sales experience in marketing services and technology-enabled marketing activation.
- Proven track record closing complex, multi-market, multi-channel activation deals.
- Strong financial and commercial skills.
- Excellent client-facing skills: workshop facilitation, C-level engagement, needs translation, influencing decision criteria.
- Deep domain knowledge in marketing activation across physical/experiential channels, retail merchandising, shop-floor execution, and integration with digital measurement.
- Ability to orchestrate multi-disciplinary teams to converge on proposals.
- Proficiency with sustainability, materials innovation, life-cycle cost, and carbon/emissions tracking.
- Familiarity with digital augmentation in physical spaces: interactive displays, sensor-driven experiences, AR/VR layering, IoT-enabled POS, real-time content refresh.
- Ability to anticipate and mitigate physical deployment risks.
- Excellent communication, storytelling, negotiation, and influencing skills.
- Experience in global/regional rollouts, supply chain complexity, multi-supplier sourcing, field compliance.
- Experience in large-scale RFPs, competitive pitch leadership, capture planning, and bid defense.
- Bachelor’s degree preferred.
Preferred Experience
- Client-side experience or related knowledge in retail, CPG, healthcare/life sciences, consumer electronics, luxury, or shopper marketing sectors.
- Experience with digital and physical space activation intersection, blending experiential and e-commerce or fulfillment linkages.
- Familiarity with sustainability certifications, ESG reporting, or climate impact assessment in marketing execution.
- Experience with marketing/activation technology stacks.
Success Metrics + Key Performance Indicators
- New business bookings and pipeline growth.
- Sales metrics, including customer spend and net revenue.
We thank all applicants for their interest in a career with us. HH Global are an equal opportunities employer and welcome all suitably qualified candidates from any background, regardless of any personal characteristic, especially those protected by law. We will make reasonable adjustments to the recruitment process to accommodate any disability.
In the first instance, if you require this job advert in an alternative format, or require any assistance, please reach out to HR.EMEA@hhglobal.com.
Please note that we carry out a variety of pre-employment background checks which are appropriate for the country that you are based in. These may include: employment history, right to work, identity, professional qualifications, criminal record, sanction file and / or CIFAS checks.
VP, Business Development employer: HH Global
Contact Detail:
HH Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Business Development
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that VP role.
✨Tip Number 2
Showcase your expertise! Create content or share insights related to marketing activation trends. This positions you as a thought leader and can catch the eye of potential employers.
✨Tip Number 3
Practice your pitch! Be ready to articulate your value proposition clearly and confidently. You want to impress those C-level execs with your negotiation skills and strategic thinking.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace VP, Business Development
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead business development and make a big impact in marketing activation.
Tailor Your Experience: Make sure to highlight your relevant experience in business development and marketing services. We’re looking for specific examples of how you've closed complex deals and engaged with C-level clients, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible to outline your achievements and skills. This helps us quickly see why you’d be a great fit for the team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our awesome team!
How to prepare for a job interview at HH Global
✨Know Your Stuff
Before the interview, dive deep into HH Global's services and recent projects. Understand their tech-enabled creative production and procurement processes. This knowledge will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Success Stories
Prepare specific examples of your past business development successes, especially those involving complex, multi-channel deals. Highlight your ability to engage C-level clients and lead cross-functional teams. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Ask Insightful Questions
Come prepared with thoughtful questions that show your understanding of the industry and the company's challenges. Inquire about their approach to sustainability in marketing activation or how they foresee the integration of digital technology evolving. This not only shows your interest but also positions you as a strategic thinker.
✨Demonstrate Collaboration Skills
Since the role involves working with various teams, be ready to discuss how you've successfully collaborated across departments in the past. Share examples of how you facilitated workshops or co-creation sessions to meet client needs, showcasing your ability to bring diverse groups together for a common goal.
