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For Companies At a Glance
- Tasks: Lead business development and create impactful marketing activation strategies.
- Company: Join HH Global, a leader in tech-enabled creative production and procurement.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Why this job: Make a real impact in marketing with innovative technology and creative solutions.
- Qualifications: Proven sales experience in marketing services and strong client engagement skills.
- Other info: Dynamic work environment with a focus on sustainability and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Who We Are
HH Global are the leader in tech-enabled creative production and procurement. We amplify marketing campaigns through unrivaled production, procurement leadership and the most advanced sustainability capabilities available. All delivered at scale through industry-leading technology and the passionate expertise of our people. With more than 4,500 colleagues, 26 creative studios and over 5,800 strategic supplier partners across 64 countries, we work with the best talent across the world to partner with our clients to create big impact through big ideas.
Purpose of the Job
As VP of Business Development, you will lead new business opportunity origination across targeted market sectors, owning new business targets, managing key C-level relationships, and collaborating cross-functionally to win and grow marketing activation business. You’ll develop the pipeline, negotiate and partner with cross-functional teams to close complex deals, and serve as a trusted advisor to top-tier prospects.
Key Responsibilities
- Lead and support the full sales lifecycle marketing activation and experiential programs, from opportunity qualification through negotiation, close, and transition to delivery.
- Develop compelling, differentiated value propositions that integrate creative design, digital technology, strategic logistics, data-driven performance measurement, and seamless campaign execution across multiple channels.
- Facilitate discovery, workshops, and co-creation sessions with client stakeholders to identify unmet needs and activation opportunities.
- Collaborate with cross-functional teams (sales enablement, research, creative, engineering, sourcing, logistics, operations, analytics) to produce scalable proposals.
- Define and negotiate contracts (MSAs, Statements of Work, risk sharing, escalation clauses) and drive internal approvals.
- Drive pilot/proof-of-concept activations as a step toward scaling across regions.
- Develop and maintain thought leadership in experiential/activation trends, merchandising technology, smart display, shopper behavior, and materials R&D.
Knowledge, Skills + Experience
- Significant business development/sales experience in marketing services and technology-enabled marketing activation.
- Proven track record closing complex, multi-market, multi-channel activation deals.
- Strong financial and commercial skills.
- Excellent client-facing skills: workshop facilitation, C-level engagement, needs translation, influencing decision criteria.
- Deep domain knowledge in marketing activation across physical/experiential channels, retail merchandising, shop-floor execution, and integration with digital measurement.
- Ability to orchestrate multi-disciplinary teams to converge on proposals.
- Proficiency with sustainability, materials innovation, life-cycle cost, and carbon/emissions tracking.
- Familiarity with digital augmentation in physical spaces: interactive displays, sensor-driven experiences, AR/VR layering, IoT-enabled POS, real-time content refresh.
- Ability to anticipate and mitigate physical deployment risks.
- Excellent communication, storytelling, negotiation, and influencing skills.
- Experience in global/regional rollouts, supply chain complexity, multi-supplier sourcing, field compliance.
- Experience in large-scale RFPs, competitive pitch leadership, capture planning, and bid defense.
- Bachelor’s degree preferred.
Preferred Experience
- Client-side experience or related knowledge in retail, CPG, healthcare/life sciences, consumer electronics, luxury, or shopper marketing sectors.
- Experience with digital and physical space activation intersection, blending experiential and e-commerce or fulfillment linkages.
- Familiarity with sustainability certifications, ESG reporting, or climate impact assessment in marketing execution.
- Experience with marketing/activation technology stacks.
Success Metrics + Key Performance Indicators
- New business bookings and pipeline growth.
- Sales metrics, including customer spend and net revenue.
We thank all applicants for their interest in a career with us. HH Global are an equal opportunities employer and welcome all suitably qualified candidates from any background, regardless of any personal characteristic, especially those protected by law. We will make reasonable adjustments to the recruitment process to accommodate any disability.
VP, Business Development in London employer: HH Global
Contact Detail:
HH Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Business Development in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that VP role.
✨Tip Number 2
Showcase your expertise! Create content or share insights related to marketing activation trends. This not only positions you as a thought leader but also gets you noticed by potential employers.
✨Tip Number 3
Practice your pitch! Be ready to articulate your value proposition clearly and confidently. You want to impress those C-level execs with your knowledge and charisma during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at HH Global.
We think you need these skills to ace VP, Business Development in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the VP, Business Development role. Highlight your relevant experience in business development and marketing activation, and don’t forget to showcase your ability to lead cross-functional teams!
Showcase Your Achievements: We want to see your successes! Include specific examples of complex deals you've closed or innovative strategies you've implemented. Numbers speak volumes, so if you can quantify your achievements, do it!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional skills. Share your passion for marketing and how you can contribute to our mission.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, your application will be seen by the right people, and you’ll be one step closer to joining our amazing team!
How to prepare for a job interview at HH Global
✨Know Your Stuff
Before the interview, dive deep into HH Global's business model and recent projects. Understand their tech-enabled creative production and how they amplify marketing campaigns. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in business development and closing complex deals. Be ready to discuss how you've managed C-level relationships and collaborated with cross-functional teams to achieve results.
✨Master the Art of Storytelling
During the interview, use storytelling to convey your experiences. Frame your achievements in a way that demonstrates your problem-solving skills and ability to create compelling value propositions. This will make your answers more engaging and memorable.
✨Ask Insightful Questions
Prepare thoughtful questions about HH Global's approach to sustainability, market trends, and their vision for the future. This not only shows your interest but also gives you a chance to assess if the company aligns with your values and career goals.
