At a Glance
- Tasks: Manage and optimise sales content to empower commercial teams and drive client growth.
- Company: Join a dynamic Growth team in a leading marketing services firm.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with excellent career advancement potential.
- Why this job: Shape the future of sales content and make a real impact on business success.
- Qualifications: Experience in content management and strong communication skills required.
The predicted salary is between 55000 - 65000 £ per year.
A critical role within our expanding Growth team, the Content Manager is responsible for the strategic management, governance, and optimization of our sales content ecosystem. This role is pivotal in enabling commercial teams with high-quality, on-brand and up-to-date content that supports new and existing client growth conversations, thought leadership and go-to-market excellence. You will lead the development and maintenance of a best-in-class content library, ensuring all materials are accurate, relevant, and easily accessible to the wider growth organization. You will be proficient in the use of AI and have a clear understanding of how evolving technology can drive the future agility and impact of sales content. You will work closely with subject matter experts, solutions, marketing, business development and sales enablement colleagues to implement a structured, scalable approach to sales content lifecycle management – underpinned by strong governance, communication, and continuous improvement. The role operates on a blended basis but being able to access our Bishopsgate head office is essential.
Key Responsibilities
- Content Strategy + Governance
- Own and evolve the content governance framework, ensuring all sales content reflects the best of our business and is accurate, compliant, approved by the appropriate parties and aligned to business priorities.
- Define and implement scalable processes for content creation, curation, review, approval, and retirement across multiple content types (e.g. presentations, case studies, capability overviews, thought leadership).
- Act as the central point of contact for content-related queries, ensuring clarity on ownership, version control and usage guidelines.
- Enhance the sophistication of content management and deployment by building developing a library of materials that is agile and diverse, for example covering factors such as customer buying journey stage and industry-specific nuances.
- Content Management + Enablement
- Support the development and enforcement of content standards by reviewing, editing and refining materials to ensure they are relevant, compelling, and consistently concise.
- Maintain and continuously improve our content management system, ensuring content is well-organised, tagged, and easily discoverable.
- Develop and deliver internal communication and training to promote new or updated content, ensuring commercial teams are aware of and confident in using available materials.
- Collaborate with the wider growth team to create a scalable sales content ecosystem. Use collaboration and community to harness and curate content from marketing campaign activity, sales plays, insights and trends and go-to-market initiatives.
- Support the development of content performance metrics and insights to inform future content strategy and prioritization.
- Collaboration + Communication
- Work closely with the Growth, Marketing, Solutions and Client Engagement teams to ensure content meets the needs of frontline teams and supports strategic growth objectives.
- Champion a culture of content excellence, providing guidance and training to internal teams on content standards, tools, and best practices.
- Lead content-related initiatives and projects, ensuring timely delivery and stakeholder alignment.
Knowledge, Skills + Experience
- Experience and understanding of the marketing services industry is a distinct advantage.
- Proven experience in content management, content strategy, or content governance roles within a B2B or professional services environment.
- Strong track record of sales content lifecycle management, including governance frameworks, taxonomy, and metadata best practices.
- Experience managing content within platforms such as Seismic, SharePoint, or similar enterprise content management systems.
- Proven ability to work cross-functionally and influence stakeholders at all levels of the organization.
- Exceptional written and verbal communication skills, with a keen eye for detail and a passion for clarity and consistency.
- Editing skills, with the ability to take raw content and develop into compelling, concise material that is optimized to support growth conversations.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Proficiency in Microsoft Office (Word, PowerPoint, Excel) and familiarity with content analytics tools is a plus.
- Commercial acumen and a user-centric mindset to ensure content is not only accurate but also impactful and easy to use.
Sales Enablement Content Manager, London employer: HH Global
As a Sales Enablement Content Manager at our London office, you will thrive in a dynamic and collaborative work culture that prioritises innovation and professional growth. We offer a robust benefits package, including flexible working arrangements, continuous learning opportunities, and a commitment to fostering a diverse and inclusive environment. Join us to play a pivotal role in shaping our sales content strategy while enjoying the unique advantages of working in the heart of London, where creativity meets commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement Content Manager, London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HH Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HH Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HH Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HH Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales Enablement Content Manager, London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HH Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HH Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about HH Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HH Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HH Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HH Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
