Director, Sales Enablement Training (Dynamics CRM), London or UK other

Purpose of the Job

This exciting new role with HH Global is to drive measurable improvement in commercial performance by working closely with senior Client Engagement (account management) colleagues to embed consistent, high-quality use of Microsoft Dynamics (CRM) and all associated integrations, Engage (our consultative selling framework) and the Growth team's operating model / ways of working. This role sits within the global training team, with projects and focus prioritized and performance-managed by the Growth function to ensure full alignment with commercial objectives. You can be located anywhere within the UK, but you must be willing to travel for business as required and be present in our London office when necessary.

Key Responsibilities

• Drive growth discipline (not just training)
• Embed consistent, high-quality use of CRM, Engage, and Growth processes across client engagement, business development, and marketing teams
• Actively identify gaps in usage, behavior, and understanding, and intervene to resolve them
• Challenge poor practice and drive adoption of best-in-class growth behaviors
• CRM adoption, quality + commercial use
• Ensure Microsoft Dynamics is used as a commercial tool, not an administrative system
• Drive improvements in pipeline quality and completeness, forecasting accuracy and opportunity management discipline
• Provide hands-on guidance and coaching to teams on how CRM supports real growth outcomes
• Engage framework facilitation
• Facilitate the practical application of Engage in live opportunities and account development
• Support teams in embedding qualification discipline, value-based selling and structured deal progression
• Ensure Engage is actively used in priority pursuits, not just understood in theory
• Growth operating model + RACI enablement
• Translate the growth RACI into practical, usable guidance for teams
• Remove confusion around roles, responsibilities and decision-making
• Identify breakdowns in ways of working and escalate systemic issues
• Targeted training + enablement
• Design and deliver focused, role-based training and enablement interventions aligned to business priorities
• Prioritize high-impact areas including strategic pursuits, underperforming regions or teams and new process or system rollout
• Work with content creation teams to ensure materials are practical, relevant and actionable
• Ongoing first-line support
• Act as a first-line Microsoft Dynamics (and all associated integrations) subject matter expert, providing ongoing user support (for example “How do I do this?”) and ongoing guidance on best practice usage
• Insight + continuous improvement
• Monitor adoption metrics across CRM and Engage to identify performance gaps
• Use data to inform interventions and improvement plans
• Provide structured feedback to growth, sales enablement, and operations on systemic issues

What success looks like

• CRM reflects accurate, consistent, decision-ready commercial data
• Engage is actively used in priority deals, influencing win strategy and progression
• Growth teams demonstrate clear, consistent ways of working aligned to RACI
• Measurable improvement in pipeline quality, deal progression discipline and win rate (as a contributing factor)

Knowledge, Skills + Experience

• Commercial and growth understanding
• Strong understanding of sales processes, pipeline management, and growth functions
• Ability to connect systems, behaviors and commercial outcomes
• CRM expertise
• Strong, hands-on experience with Microsoft Dynamics 365 and core CRM concepts
• Experience driving and supporting CRM adoption in complex, multi-region environments
• Facilitation and behavior change
• Confident facilitation skills with the ability to influence senior stakeholders
• Proven ability to change behaviors, not just deliver training
• Operational thinking
• Strong understanding of governance, ways of working and process design
• Ability to translate complexity into practical, actionable guidance