At a Glance
- Tasks: Take charge of Google Ads and drive marketing performance across established HGV training brands.
- Company: Join a dynamic training and education company in Fleet, Hampshire.
- Benefits: Enjoy a competitive salary, clear ownership, and minimal bureaucracy.
- Why this job: Make a real impact on revenue and see your work directly influence business results.
- Qualifications: Strong Google Ads experience and a commercial mindset focused on ROI.
- Other info: Collaborate closely with sales teams and manage a small marketing team.
The predicted salary is between 36000 - 60000 Β£ per year.
We are hiring a hands-on Digital Marketing & PPC Manager to take full ownership of Google Ads performance across multiple, established HGV training brands.
- Experience working with sales teams, with a clear understanding of how marketing feeds into bookings and revenue.
- A good all-round understanding of digital; how acquisition channels, websites, CRO and lead follow-up/nurture work together to drive results.
- Someone who is practical and hands-on, enjoys identifying opportunities, testing ideas and improving performance, rather than being purely strategic.
- PPC is an important part of the mix, but weβre open to candidates who bring strength in other performance areas such as SEO, UX/CRO, CRM, AI or automation, alongside paid media knowledge.
This is a commercially focused, in-house role with a direct impact on revenue, not just lead volume. You will be responsible for budgets, lead quality, and ROI, working closely with sales and CRM data to drive profitable growth.
The Role
- Full ownership of all channels including Google Ads, across multiple brands.
- Responsible for budgets, lead quality, conversion performance, and revenue.
- Close collaboration with the sales team, using CRM data to optimise performance.
- Managing and developing one Social & Brand Marketing Executive.
- Overseeing a small number of external agencies (SEO, web, hosting, video).
Non-Negotiables
- Strong, hands-on Google Ads experience.
- Comfortable managing and optimising budgets daily.
- Proven experience delivering profitable leads, not just volume.
- Confident working closely with sales teams and CRM data.
- Commercial mindset with a focus on ROI and performance.
Team & Structure
- Manages 1 Social & Brand Marketing Executive.
- Manages a small number of specialist external agencies.
- Reports into senior leadership with clear autonomy.
Why Join
- Clear ownership and authority over marketing performance.
- Direct link between your work and business results.
- Minimal bureaucracy and fast decision-making.
- Established brands with scale, data, and consistent demand.
If you are a commercially minded Marketing Manager who wants ownership, impact, and the ability to genuinely influence revenue, we would like to hear from you.
Marketing Manager in Hampshire employer: HGV Driver Training Centre
Contact Detail:
HGV Driver Training Centre Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Marketing Manager in Hampshire
β¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donβt be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
β¨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing, especially Google Ads. Use real data to showcase how your strategies have driven results. This will give potential employers a clear picture of what you can bring to the table.
β¨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to PPC and digital marketing. Be ready to discuss how you've worked with sales teams and used CRM data to optimise performance. Confidence is key, so know your stuff!
β¨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to highlight your hands-on experience and commercial mindset. Show us why you're the perfect fit for the role!
We think you need these skills to ace Marketing Manager in Hampshire
Some tips for your application π«‘
Show Your Hands-On Experience: Make sure to highlight your practical experience with Google Ads and any other digital marketing channels. We want to see how you've taken ownership of campaigns and driven results, so share specific examples that demonstrate your hands-on approach.
Connect Marketing to Revenue: Since this role is all about driving revenue, itβs crucial to illustrate how your marketing efforts have directly impacted bookings and sales. Use metrics and data to back up your claims, showing us the tangible results of your work.
Collaborate and Communicate: Emphasise your experience working closely with sales teams and using CRM data. Weβre looking for someone who can bridge the gap between marketing and sales, so mention any successful collaborations that led to improved performance.
Tailor Your Application: Take the time to tailor your application specifically for this role. Mention the skills and experiences that align with our needs, especially in PPC, SEO, and lead nurturing. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at HGV Driver Training Centre
β¨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This role is all about performance, so showcasing your hands-on experience will definitely impress.
β¨Understand the Sales and Marketing Connection
Since this position involves close collaboration with sales teams, itβs crucial to demonstrate your understanding of how marketing drives bookings and revenue. Prepare examples of how you've worked with sales in the past to optimise lead quality and conversion rates.
β¨Showcase Your Practical Approach
This role values a practical mindset over purely strategic thinking. Be ready to share instances where you've identified opportunities, tested new ideas, and improved performance. Highlight your willingness to roll up your sleeves and get involved in the nitty-gritty of digital marketing.
β¨Highlight Your Commercial Mindset
The company is looking for someone with a strong focus on ROI and performance. Prepare to discuss how you've managed budgets effectively and delivered profitable leads in previous roles. Use metrics and data to back up your claims and show that you understand the financial impact of your marketing efforts.