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- Tasks: Take charge of Google Ads and drive marketing performance across established HGV training brands.
- Company: Dynamic training and education company in Fleet, Hampshire.
- Benefits: Ownership of marketing performance, minimal bureaucracy, and fast decision-making.
- Why this job: Make a real impact on revenue and enjoy hands-on marketing challenges.
- Qualifications: Strong Google Ads experience and a commercial mindset focused on ROI.
- Other info: Collaborate closely with sales teams and manage a small marketing team.
The predicted salary is between 36000 - 60000 £ per year.
We are hiring a hands-on Digital Marketing & PPC Manager to take full ownership of Google Ads performance across multiple, established HGV training brands.
- Experience working with sales teams, with a clear understanding of how marketing feeds into bookings and revenue.
- A good all-round understanding of digital; how acquisition channels, websites, CRO and lead follow-up/nurture work together to drive results.
- Someone who is practical and hands-on, enjoys identifying opportunities, testing ideas and improving performance, rather than being purely strategic.
- PPC is an important part of the mix, but we’re open to candidates who bring strength in other performance areas such as SEO, UX/CRO, CRM, AI or automation, alongside paid media knowledge.
This is a commercially focused, in-house role with a direct impact on revenue, not just lead volume. You will be responsible for budgets, lead quality, and ROI, working closely with sales and CRM data to drive profitable growth.
The Role
- Full ownership of all channels including Google Ads, across multiple brands.
- Responsible for budgets, lead quality, conversion performance, and revenue.
- Close collaboration with the sales team, using CRM data to optimise performance.
- Managing and developing one Social & Brand Marketing Executive.
- Overseeing a small number of external agencies (SEO, web, hosting, video).
Non-Negotiables
- Strong, hands-on Google Ads experience.
- Comfortable managing and optimising budgets daily.
- Proven experience delivering profitable leads, not just volume.
- Confident working closely with sales teams and CRM data.
- Commercial mindset with a focus on ROI and performance.
Team & Structure
- Manages 1 Social & Brand Marketing Executive.
- Manages a small number of specialist external agencies.
- Reports into senior leadership with clear autonomy.
Why Join
- Clear ownership and authority over marketing performance.
- Direct link between your work and business results.
- Minimal bureaucracy and fast decision-making.
- Established brands with scale, data, and consistent demand.
If you are a commercially minded Marketing Manager who wants ownership, impact, and the ability to genuinely influence revenue, we would like to hear from you.
Locations
Marketing Manager in Fleet, Hampshire employer: HGV Driver Training Centre
Contact Detail:
HGV Driver Training Centre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Fleet, Hampshire
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in digital marketing and PPC. This is your chance to demonstrate how you’ve driven results and improved performance, so make it visually appealing and easy to digest.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to Google Ads and lead generation. Be ready to discuss how you’ve collaborated with sales teams and used CRM data to optimise performance. Confidence is key, so rehearse until you feel like a pro!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your hands-on experience and commercial mindset, and let us know why you’re excited about making an impact in our team.
We think you need these skills to ace Marketing Manager in Fleet, Hampshire
Some tips for your application 🫡
Show Your Hands-On Experience: Make sure to highlight your practical experience with Google Ads and any other digital marketing channels. We want to see how you've taken ownership in previous roles, so share specific examples of campaigns you've managed and the results you've achieved.
Connect Marketing to Revenue: Since this role is all about driving revenue, it’s crucial to demonstrate your understanding of how marketing impacts bookings and sales. Use your application to explain how you've worked closely with sales teams and used CRM data to optimise performance.
Be Commercially Minded: We’re looking for someone with a strong commercial mindset. In your application, emphasise your focus on ROI and performance metrics. Share how you’ve managed budgets effectively and delivered profitable leads, not just volume.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at HGV Driver Training Centre
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This role is all about performance, so showcasing your hands-on experience will definitely impress.
✨Understand the Sales Process
Since this position involves close collaboration with sales teams, it’s crucial to understand how marketing drives bookings and revenue. Prepare examples of how your marketing efforts have directly influenced sales outcomes in previous roles. This will show that you can bridge the gap between marketing and sales effectively.
✨Showcase Your Analytical Skills
Be ready to talk about how you use data to inform your decisions. Discuss your experience with CRM data and how you've optimised campaigns based on lead quality and conversion performance. Highlighting your commercial mindset and focus on ROI will resonate well with the interviewers.
✨Demonstrate Your Team Leadership
If you've managed a team or worked with external agencies, share those experiences. Talk about how you’ve developed team members or collaborated with agencies to achieve marketing goals. This will show that you’re not just a doer but also someone who can lead and inspire others.
