Marketing Manager - Germany - 12 Month FTC

The BD and Marketing team at HGF plays a key role in the continued success of the business as we grow across Europe. This position is focused on developing and executing marketing strategies, managing campaigns, and analysing market trends to increase brand awareness and generate leads in Germany. The role is primarily to support our German team based in Munich, however we have a new team in France and as a team we will be looking to provide them with additional support which this role will play a part in.

Key deliverables

• Develop and implement comprehensive marketing strategies to drive business growth.
• Oversee and manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Conduct competitor analysis to identify opportunities for growth.
• Plan and execute events, and promotional campaigns to engage target audiences.
• Manage and track the performance of marketing initiatives using KPIs and analytics tools.
• Collaborate with cross-functional teams, including BD, design, and comms, to ensure brand consistency.
• Develop and maintain relationships with media, partners, networks and influencers.
• Monitor marketing budgets and optimize spending for maximum ROI.
• Manage German (and French if applicable) language website.
• Ability to travel to relevant HGF offices as required.

About You

• At least 3 years of experience in marketing, preferably in a professional services environment.
• Demonstrable knowledge of digital marketing, social media, and content marketing.
• Proficiency in Google Analytics, SEO tools, and Salesforce platforms.
• Excellent communication, leadership, and project management skills.
• Ability to analyse data and translate insights into actionable strategies.
• Experience in brand management and public relations is a plus.
• Speak fluent German and English; the ability to speak French would be an additional benefit but not a prerequisite.

About HGF:

HGF Limited is one of Europe’s largest intellectual property specialist firms offering a fully integrated IP solution, bringing over 200 Patent Attorneys, Trade Mark Attorneys and IP Solicitors together to provide a full-service IP solution. With 25 offices across the UK, Ireland, Germany, Netherlands, France, Switzerland & Austria, HGF’s Patent and Trade Mark Attorneys provide specialist technical and legal advice to blue chip organisations and small to medium businesses across the world. Many of our clients are household names and the work HGF does allows them to protect and exploit their inventions, new products and branding.

Why move to HGF?

HGF takes a transparent and merit-based approach to your career development and you will have the opportunity to shape your long-term progression. We’re a firm with a focus on DEI (Diversity, Equality and Inclusion), with a staff led DEI Focus Group, affinity networks and a DEI Board sponsor. As a business we have a dedicated Learning and Development team focused on career long development of your skills along with a digital learning platform covering a wide range of content. Benefits include our award winning enhanced parental leave policy, 27 days holiday, bonus scheme and flexible working.

HGF Values

• People - People matter. We treat people fairly, with respect and compassion. We foster a friendly, inclusive and enjoyable culture for everyone to prosper in. We invest in our people and offer appropriate coaching and training to assist with development and learning. We promote a healthy work-life balance. Progression is based on merit.
• Excellence – We strive to be the best. We pursue excellence in all our individual roles resulting in outstanding legal and technical advice for our clients. Our people are pragmatic, responsive and commercially minded. We do not presume but listen to understand so we can engage proactively and appropriately.
• Teamwork – We stand together. We work with our clients to protect their interests, and with each other as a mutually supporting firm. We value, appreciate and listen to others, regardless of role, recognising each individual’s particular blend of talent, skill and experience. We are individually and jointly accountable and take responsibility for our actions and decisions.
• Progressive – We innovate. We continually improve our services and processes through understanding, creativity, and investment. We evolve by taking opportunities and adopting new business procedures, unencumbered by historical structures or out-of-date attitudes. As a firm, we have an entrepreneurial spirit, and encourage new thinking in our people.