Marketing Manager French and English speaking

The BD and Marketing team at HGF plays a key role in the continued success of the business as we grow across Europe. This position is focused on developing and executing marketing strategies, managing campaigns, and analysing market trends to increase brand awareness and generate leads in Germany. The role is primarily to support our German team based in Munich, however we have a new team in France and as a team we will be looking to provide them with additional support which this role will play a part in.

• Develop and implement comprehensive marketing strategies to drive business growth.
• Oversee and manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Conduct competitor analysis to identify opportunities for growth.
• Manage and track the performance of marketing initiatives using KPIs and analytics tools.
• Collaborate with cross-functional teams, including BD, design, and comms, to ensure brand consistency.
• Develop and maintain relationships with media, partners, networks and influencers.
• Monitor marketing budgets and optimize spending for maximum ROI.
• Manage German (and French if applicable) language website.
• Ability to travel to relevant HGF offices as required.

At least 3 years of experience in marketing, preferably in a professional services environment. Demonstrable knowledge of digital marketing, social media, and content marketing. Proficiency in Google Analytics, SEO tools, and Salesforce platforms. Excellent communication, leadership, and project management skills. Ability to analyse data and translate insights into actionable strategies. Experience in brand management and public relations is a plus. Speak fluent German and English; the ability to speak French would be an additional benefit but not a prerequisite.

HGF takes a transparent and merit-based approach to your career development and you will have the opportunity to shape your long-term progression. We’re a firm with a focus on DEI (Diversity, Equality and Inclusion), with a staff-led DEI Focus Group, affinity networks and a DEI Board sponsor. As a business, we have a dedicated Learning and Development team focused on career-long development of your skills along with a digital learning platform covering a wide range of content. Benefits include our award-winning enhanced parental leave policy, 27 days holiday, bonus scheme and flexible working. We invest in our people and offer appropriate coaching and training to assist with development and learning. We promote a healthy work-life balance. We pursue excellence in all our individual roles resulting in outstanding legal and technical advice for our clients. We value, appreciate and listen to others, regardless of role, recognising each individual’s particular blend of talent, skill and experience.