At a Glance
- Tasks: Lead digital marketing efforts, focusing on website management, SEO, and data analytics.
- Company: Join HG Walter, a family-run butcher in London, known for quality and tradition.
- Benefits: Enjoy competitive salary, 20 days leave, staff discounts, and hybrid working options.
- Other info: Opportunity to shape the future of digital marketing in the food and beverage sector.
- Why this job: Be part of a dynamic team driving innovative digital strategies in a reputable company.
- Qualifications: 3-5 years in digital marketing with skills in SEO, Google Ads, and CRM platforms.
The predicted salary is between 28800 - 48000 £ per year.
HG Walter is an independent, family-run butcher based in London, where traditional expert butchery, quality, and consistency remain at the heart of our business. We are committed to delivering excellent products and services to our customers. As Digital Marketing Manager, you will lead all performance-driven marketing activities, ensuring the digital side of the business thrives. Your focus will be on website management, SEO, paid media, email marketing, CRM, and data analytics.
You will report directly to the Head of Marketing, developing data-driven digital strategies that align with business goals. You will work closely with the Brand Manager to ensure digital campaigns complement brand storytelling.
- Digital Strategy: Work with the Head of Marketing to define digital marketing objectives that align with business goals.
- Website Management: Oversee the website, ensuring it is fully functional, user-friendly, and optimised for conversions.
- SEO & Content Optimisation: Implement SEO strategies, update product pages, and improve organic search rankings.
- CRM & Email Marketing: Develop email marketing strategies to drive engagement and retention.
- Analytics & Reporting: Use GA4 and other tools to track and optimise performance, providing insights for data-driven decision-making.
- Collaboration: Work closely with the Brand Manager to ensure alignment in campaign messaging and execution.
- Paid Media: Plan and manage digital advertising campaigns (Google Ads, social media, and programmatic).
- Social Media: Support the Brand Manager in shaping the social media strategy, with a focus on growth and engagement.
- Innovation: Keep informed of emerging digital tools, platforms, and trends to help shape a forward-thinking approach.
3-5 years of experience in digital marketing, website management, and performance analytics, preferably within F&B. Proficient in SEO platforms, Google Ads, and Klaviyo. Hands-on experience managing paid media campaigns and CRM platforms. Strong data-driven mindset with a focus on optimising customer journeys and conversions. Strong communication and organisational skills, with a results-oriented mindset.
Competitive salary. 20 days annual leave (excluding bank holidays). Staff discount on products. Cycle to work scheme. Company pension. Hybrid working, with 3-4 days a week in our new office.
Sales/marketing manager - Leidinggevende in London employer: HG Walter
HG Walter is an exceptional employer that values its employees by fostering a supportive and collaborative work culture in the heart of London. With a commitment to professional growth, we offer opportunities for skill development in digital marketing while providing competitive salaries, generous annual leave, and a hybrid working model that promotes work-life balance. Join us to be part of a family-run business where your contributions directly impact our success and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Sales/marketing manager - Leidinggevende in London
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the food and beverage sector. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in website management and SEO. Attend industry events or join online forums to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive marketing decisions in previous roles. Being able to discuss specific metrics and outcomes will set you apart from other candidates.
✨Tip Number 4
Research HG Walter's brand and their current digital presence. Understanding their values and how they communicate with customers will allow you to tailor your approach and demonstrate how you can enhance their digital strategy.
We think you need these skills to ace Sales/marketing manager - Leidinggevende in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, website management, and performance analytics. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for digital marketing and your understanding of the food and beverage industry. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Your Skills:In your application, emphasise your proficiency in SEO platforms, Google Ads, and CRM tools like Klaviyo. Provide examples of how you've successfully managed paid media campaigns and improved customer journeys.
Highlight Collaboration Experience:Since the role involves working closely with the Brand Manager, include examples of past collaborations where you contributed to successful marketing campaigns. This will demonstrate your ability to work as part of a team.
How to prepare for a job interview at HG Walter
✨Showcase Your Digital Expertise
Make sure to highlight your experience with digital marketing tools and platforms, especially SEO, Google Ads, and CRM systems like Klaviyo. Be prepared to discuss specific campaigns you've managed and the results achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong data-driven mindset, come equipped with examples of how you've used analytics to inform your marketing strategies. Discuss how you track performance and optimise campaigns based on data insights.
✨Align with Company Values
HG Walter is a family-run business that values quality and consistency. Research their brand story and be ready to explain how your marketing strategies can enhance their narrative and align with their core values.
✨Prepare for Collaboration Questions
As the role involves working closely with the Brand Manager, think about past experiences where collaboration was key to success. Be ready to share how you ensure alignment in messaging and execution across teams.
