At a Glance
- Tasks: Lead digital marketing efforts, focusing on website management, SEO, and data analytics.
- Company: Join HG Walter, a trusted family-run butcher in London with a commitment to quality.
- Benefits: Enjoy competitive pay, staff discounts, complimentary lunch, and hybrid working options.
- Other info: Work closely with the Brand Manager to enhance campaign messaging.
- Why this job: Be part of an exciting growth phase and shape innovative digital strategies.
- Qualifications: 3-5 years in digital marketing, with skills in SEO, Google Ads, and CRM platforms.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK
Salary: Competitive (dependent on experience)
Job Type: Full-Time/Permanent
Hours: Monday to Friday, 9am to 5pm
The Company
HG Walter is an independent, family-run butcher based in London, where traditional expert butchery, quality, and consistency remain at the heart of our business. We are committed to delivering excellent products and services to our customers. With a solid reputation for excellence, HG Walter has established itself as a trusted name in the industry.
This is a very exciting time to join HG Walter, as we look to grow significantly in the next 18 months, so we’re looking for someone remarkable to join our team.
The Role
As Digital Marketing Manager, you will lead all performance-driven marketing activities, ensuring the digital side of the business thrives. Your focus will be on website management, SEO, paid media, email marketing, CRM, and data analytics. You will report directly to the Head of Marketing, developing data-driven digital strategies that align with business goals. You will work closely with the Brand Manager to ensure digital campaigns complement brand storytelling.
Key Responsibilities
- Digital Strategy: Work with the Head of Marketing to define digital marketing objectives that align with business goals.
- Website Management: Oversee the website, ensuring it is fully functional, user-friendly, and optimised for conversions.
- SEO & Content Optimisation: Implement SEO strategies, update product pages, and improve organic search rankings.
- CRM & Email Marketing: Develop email marketing strategies to drive engagement and retention.
- Analytics & Reporting: Use GA4 and other tools to track and optimise performance, providing insights for data-driven decision-making.
- Collaboration: Work closely with the Brand Manager to ensure alignment in campaign messaging and execution.
- Paid Media: Plan and manage digital advertising campaigns (Google Ads, social media, and programmatic).
- Social Media: Support the Brand Manager in shaping the social media strategy, with a focus on growth and engagement.
- Innovation: Keep informed of emerging digital tools, platforms, and trends to help shape a forward-thinking approach.
The Candidate
- 3-5 years of experience in digital marketing, e-commerce/website management, and performance analytics, preferably within F&B.
- Proficient in SEO platforms, Google Ads, and Klaviyo.
- Hands-on experience managing paid media campaigns and CRM platforms.
- Strong data-driven mindset with a focus on optimising customer journeys and conversions.
- Knowledge of Shopify or other e-commerce platforms is essential.
- Strong communication and organisational skills, with a results-oriented mindset.
Benefits
- Competitive salary.
- 20 days annual leave (excluding bank holidays).
- Staff discount on products.
- Complimentary daily lunch.
- Cycle to work scheme.
- Company pension.
- Hybrid working, with 3-4 days a week in our new office.
- Annual L&D budget.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Familiarise yourself with HG Walter's brand and values. Understanding their commitment to quality and tradition will help you align your digital marketing strategies with their core mission, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with data analytics tools like GA4. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and improve performance in previous roles.
✨Tip Number 3
Highlight your knowledge of SEO and e-commerce platforms, particularly Shopify. Being able to demonstrate your hands-on experience with these tools will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the food and beverage industry. Engaging with others in this sector can provide valuable insights and connections that may help you during the interview process.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, e-commerce, and performance analytics. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for digital marketing and your understanding of HG Walter's brand. Mention specific strategies you've implemented in the past that align with the responsibilities of the role.
Showcase Your Achievements:Include quantifiable achievements in your application, such as increased website traffic, improved SEO rankings, or successful email marketing campaigns. This will help illustrate your impact in previous roles.
Research the Company:Familiarise yourself with HG Walter's values, products, and market position. Understanding their brand story will allow you to tailor your application and demonstrate how you can contribute to their growth.
How to prepare for a job interview at HG Walter
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing, especially in areas like SEO, paid media, and email marketing. Prepare specific examples of successful campaigns you've managed and the results achieved.
✨Understand the Company’s Brand
Research HG Walter thoroughly before the interview. Familiarise yourself with their products, values, and current marketing strategies. This will help you align your answers with their brand storytelling during the discussion.
✨Prepare Data-Driven Insights
Since the role requires a strong data-driven mindset, be ready to discuss how you've used analytics tools like GA4 to inform your marketing strategies. Bring examples of how your insights led to improved performance.
✨Demonstrate Collaboration Skills
The role involves working closely with the Brand Manager and other team members. Be prepared to share examples of how you've successfully collaborated on projects in the past, showcasing your communication and organisational skills.
