At a Glance
- Tasks: Lead digital marketing efforts, focusing on website management, SEO, and data analytics.
- Company: Join HG Walter, a trusted family-run butcher in London with a commitment to quality.
- Benefits: Enjoy competitive pay, staff discounts, hybrid work, and a complimentary daily lunch.
- Other info: Opportunity for professional development with an annual L&D budget.
- Why this job: Be part of an exciting growth phase and shape innovative digital strategies.
- Qualifications: 3-5 years in digital marketing, proficient in SEO, Google Ads, and CRM platforms.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK
Salary: Competitive (dependent on experience)
Job Type: Full-Time/Permanent
Hours: Monday to Friday, 9am to 5pm
The Company
HG Walter is an independent, family-run butcher based in London, where traditional expert butchery, quality, and consistency remain at the heart of our business. We are committed to delivering excellent products and services to our customers. With a solid reputation for excellence, HG Walter has established itself as a trusted name in the industry. This is a very exciting time to join HG Walter, as we look to grow significantly in the next 18 months, so we’re looking for someone remarkable to join our team.
The Role
As Digital Marketing Manager, you will lead all performance-driven marketing activities, ensuring the digital side of the business thrives. Your focus will be on website management, SEO, paid media, email marketing, CRM, and data analytics. You will report directly to the Head of Marketing, developing data-driven digital strategies that align with business goals. You will work closely with the Brand Manager to ensure digital campaigns complement brand storytelling.
Key Responsibilities
- Digital Strategy: Work with the Head of Marketing to define digital marketing objectives that align with business goals.
- Website Management: Oversee the website, ensuring it is fully functional, user-friendly, and optimised for conversions.
- SEO & Content Optimisation: Implement SEO strategies, update product pages, and improve organic search rankings.
- CRM & Email Marketing: Develop email marketing strategies to drive engagement and retention.
- Analytics & Reporting: Use GA4 and other tools to track and optimise performance, providing insights for data-driven decision-making.
- Collaboration: Work closely with the Brand Manager to ensure alignment in campaign messaging and execution.
- Paid Media: Plan and manage digital advertising campaigns (Google Ads, social media, and programmatic).
- Social Media: Support the Brand Manager in shaping the social media strategy, with a focus on growth and engagement.
- Innovation: Keep informed of emerging digital tools, platforms, and trends to help shape a forward-thinking approach.
The Candidate
- 3-5 years of experience in digital marketing, e-commerce/website management, and performance analytics, preferably within F&B.
- Proficient in SEO platforms, Google Ads, and Klaviyo.
- Hands-on experience managing paid media campaigns and CRM platforms.
- Strong data-driven mindset with a focus on optimising customer journeys and conversions.
- Knowledge of Shopify or other e-commerce platforms is essential.
- Strong communication and organisational skills, with a results-oriented mindset.
Benefits
- Competitive salary.
- 20 days annual leave (excluding bank holidays).
- Staff discount on products.
- Complimentary daily lunch.
- Cycle to work scheme.
- Company pension.
- Hybrid working, with 3-4 days a week in our new office.
- Annual L&D budget.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Slough
✨Tip Number 1
Familiarise yourself with HG Walter's brand and values. Understanding their commitment to quality and traditional butchery will help you align your digital marketing strategies with their core message, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with SEO and performance analytics by preparing case studies or examples of past successes. This will demonstrate your ability to drive results and optimise digital strategies effectively.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially within the food and beverage sector. Being able to discuss recent innovations or successful campaigns during your interview can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the F&B industry, particularly those involved in digital marketing. Engaging with others in the field can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Digital Marketing Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, e-commerce, and performance analytics. Use keywords from the job description to demonstrate that you meet the specific requirements of the Digital Marketing Manager role.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for digital marketing and your understanding of the food and beverage industry. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Your Skills:In your application, emphasise your proficiency in SEO, Google Ads, and CRM platforms like Klaviyo. Provide examples of how you've successfully managed paid media campaigns and improved customer journeys in past positions.
Highlight Collaboration Experience:Since the role involves working closely with the Brand Manager, include examples of past collaborations in your application. Demonstrating your ability to work as part of a team will show that you're a good fit for HG Walter's culture.
How to prepare for a job interview at HG Walter
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing, especially in areas like SEO, paid media, and email marketing. Prepare specific examples of successful campaigns you've managed and the results achieved.
✨Understand the Company’s Brand
Research HG Walter and understand their brand values and products. Be ready to discuss how your digital strategies can align with their brand storytelling and enhance customer engagement.
✨Demonstrate Data-Driven Decision Making
Since the role involves analytics and reporting, be prepared to discuss how you use data to inform your marketing strategies. Bring examples of how you've used tools like Google Analytics to optimise performance.
✨Prepare Questions About Future Growth
As HG Walter is looking to grow significantly, prepare insightful questions about their future plans and how the digital marketing manager role will contribute to that growth. This shows your interest in the company's direction and your proactive mindset.
