Digital Marketing Executive

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

Working options: office-based with optional rotational remote working in line with divisional requirements.

Working pattern: full time.

Working hours: 37.5 (Monday – Friday) hours per week.

Reports to: Brand and Campaign Lead.

What we’re looking for:

As a Digital Marketing Executive, you’ll be crafting and executing detailed campaign plans that outline campaign goals and target audiences; all with a keen focus on achieving strong marketing return on investment (ROI), so strong experience with marketing campaigns is essential. You’ll need excellent attention to detail, as you’ll be implementing campaigns across various digital platforms making sure that branding and messaging is consistent. Excellent communication skills are essential for this role as you’ll be producing compelling content and copy that speaks to the target audience, including written articles, graphics, videos and interactive media. You’ll need to have a creative flair as you’ll be looking at existing content to repurpose or adapt to fit campaign needs. You must be able to analyse and interpret digital marketing analytics as you’ll be thoroughly reviewing campaigns and assessing their performance against initial objectives.

Some of the things you’ll get up to:

• Regularly updating internal stakeholders and external partners on campaign progress and performance.
• Communicating effectively to deliver alignment and adjust approaches based on feedback and evolving business objectives.
• Identifying key learnings, successes, and areas for improvement to inform future campaign strategies.
• Coordinating all digital assets within the digital asset management platform, making sure they’re readily available, properly formatted and aligned with the campaign’s brand standards.
• Monitoring the deployment of campaigns and making sure they go live according to schedule and optimised for each platform's specifications.
• Developing accurate budget forecasts for each campaign, outlining expected costs for creative development, media buying, platform fees and other expenses.
• Monitoring key performance indicators (KPIs) and adjusting campaign tactics in real-time to improve outcomes, making sure goals are met or exceeded.
• Making sure work is compliant with GDPR and the electronic communications policy.

We’d like you to have:

• Demonstrable marketing experience with campaigns.
• The ability to analyse and derive meaningful insights from diverse data sources.
• The ability to interpret digital marketing analytics to inform strategies, understand market trends and use insights to drive a competitive advantage.
• The ability to think critically and demonstrate proven experience in creating comprehensive digital marketing strategies.
• The ability to demonstrate a commitment to understanding and advocating for customer needs and preferences.
• An ability to manage multiple projects simultaneously, maintaining high standards of quality and meeting strict deadlines.

Benefits:

• 23 days holiday + UK bank holidays.
• Life assurance.
• Private health care for you and dependents.
• Employee assistance programme, including GP line, cashback for treatments, advice line.
• Season ticket loan.
• Rental deposit loan.
• Annual leave purchase scheme.
• As part of the HFIS Group, access to discounted personal insurance is available.

At HFIS we value development and progression of all our people and so we also offer financial support for studying towards professional qualifications plus study time. As a teammate you will also benefit from a wide variety of high-quality in-house and external training. We have a relaxed and friendly environment, and our dress code reflects this. We are an Equal Opportunity Employer. We take pride in the diversity of our team and seek diversity in our applicants.