Job Summary
We are seeking a talented and entrepreneurial E-Commerce & Paid Media Marketing Manager to transform our digital performance. This role offers genuine autonomy and the opportunity to take full ownership of our website development and management. You will work collaboratively with our digital agency partners to optimise user experience and drive commercial growth, using data insights and creative flair to continuously enhance landing pages and customer journeys. Key responsibilities include managing our Digital Marketing Agency relationships to achieve common goals and maximise paid media performance. You will deliver improvements in both traffic quality and volume through integrated paid and organic activities, implementing structured test & learn programmes to increase online conversions. The successful candidate will demonstrate strong expertise in website management including tracking, analytics and UX development, with proven experience building best‑in‑class customer journeys. You will also progress our SEO strategy alongside agency partners, ensuring timely delivery of key developments that drive incremental customer value. This position suits someone who thrives in a data‑driven environment and can balance strategic thinking with hands‑on execution to deliver measurable business impact.
Key Responsibilities
- Paid Media: Take responsibility for our paid media activities working in partnership with our Digital Agency to create highly responsive paid media campaigns utilising PPC, Pmax, Paid Social and more.
- E‑Commerce: Ensure that the website is fully merchandising all available holidays to best ability. Ensure that all marketing campaigns are properly promoted on the website. Deliver a programme of improvements to merchandising which encourages First Time Buyers and Repeat Guests to purchase increased numbers of holidays.
- UX Management: Take responsibility for improving the UX of the website through a programme of test & learn activities. Work closely with our Digital Agency to develop data‑led testing programmes designed to improve user journeys and increase site conversion.
- SEO: Take responsibility for improving volume and quality of our organically generated website traffic and ensuring landing page optimisation and high‑quality conversion metrics.
- Tracking & Reporting: Use your knowledge to improve our online tracking and reporting using tools such as GA4 & Matomo. Suggest and implement tracking methodologies which allow us to gain full user‑insight as well as use that insight for action.
- Implement trading actions: Implement trading actions from across the business designed to align with business‑wide needs which help achieve sales goals.
- Collaborate with cross‑functional teams: Liaise with the Product, Sales, and to align brand vision with business goals and support overall marketing objectives.
- Management and supervisory: Have management responsibility for one Digital Marketing Executive whom you will assist to improve knowledge and skills as well as develop their thinking.
Qualifications
- Demonstrable experience working in a similar role. No minimum time period is specified but it is anticipated that you will be skilled in core aspects of the role and demonstrate aptitude to gain expertise in those you have less knowledge of.
- Strong analytical skills and full working knowledge of Google Tag Manager, GA4 and any other reporting tools.
- Experience of working on website CMS tools.
- Experienced in working with web development agencies. Able to convey your thinking whilst maintaining strong working relationships throughout.
- Experienced and knowledgeable of modern‑day SEO thinking. Able to specify (and deliver) content and structure to aid organic traffic generation.
- Strong communication, listening and influencing skills, with good problem‑solving skills.
- Strong time‑management skills, with the ability to handle multiple projects and meet tight deadlines.
- Collaborative work ethic that builds strong working relationships.
- A passion for the great outdoors and the tangible benefits it brings would be advantageous.
About the Company
HF Holidays are a B Corp Certified British heritage brand with over 110 years of experience organising walking holidays in the UK, Europe, and beyond. We\'ve been leading the way since 1913 and offer over 260 carefully curated guided and self‑guided walking tours on six continents and 40 destinations worldwide. Run as a co‑operative, we put people at the heart of everything we do and are proud to be part of a community with a shared passion for the great outdoors. Friendship, fun, fresh air, and the feelgood factor have always been our guiding principles. Our 500‑strong team are based remotely, at our Head Office in Hertfordshire and across our 15 country houses located in some of the UK\'s best‑loved national parks and national landscapes.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce & Paid Media Manager in Borehamwood
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like HF Holidays are looking for when hiring for a E-Commerce & Paid Media Manager.
✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at HF Holidays as a E-Commerce & Paid Media Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
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Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at HF Holidays, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with HF Holidays's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
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How to prepare for a job interview at HF Holidays
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In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that HF Holidays uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at HF Holidays. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
