Buying, leasing or renting a vehicle should feel straightforward. It combines choice, simplicity and guidance, helping people explore their options and move in the way that makes sense for their life. Backed by the expertise of Volkswagen Financial Services, Drive offers a flexible, modern experience designed to support better decisions, without pressure or complexity. If you're looking for a meaningful challenge, and want to help shape the future of automotive experiences, then read on...We are seeking a commercially minded Business Insights Analyst to join Drive. In this pivotal role, you will be an integral part of the day-to-day commercial operations, collaborating closely across sales, marketing, and engineering to ensure consistent and accurate data interpretation across the entire organisation. You will lead our shift from static reporting to proactive intelligence—building interactive visualisations, surfacing critical performance trends or anomalies, and using data storytelling to drive tangible business outcomes. Additionally, you will partner with department heads to craft data-driven reports and executive presentations for both internal and external audiences. Commercial Insight & Business StrategyAnticipate the strategic data needs of commercial teams to deliver timely, contextualised insights. Independently structure complex business challenges into well-defined analytical tasks. Propose actionable business recommendations based on data interpretation, prioritising initiatives by expected impact. Challenging existing assumptions and proactively identifying areas where data can improve business outcomes. Compare KPIs across timeframes, funnels, products, and other commercial dimensions. Oversee automotive retailer reporting—analysing lead-to-sale and finance-case conversion rates to monitor dealer health, marketplace listing activity, and churn risks. Forecast key metrics (leads, sales, finance cases, revenue, and profit), diagnosing performance variances to advise commercial and finance stakeholders. Generate audience and vehicle insights to support account management, PR campaigns, and social media content. Data Foundations & OperationsPartner with Data Engineers to ingest new data sources and establish a single, trusted source of commercial data. Resolve conflicting data definitions, eliminate manual reporting dependencies, and document current business processes for continuous improvement. Extract, manipulate and interrogate data from multiple sources. 3+ years as a business analyst, data analyst Commercial Analyst, Operations Analyst or similar role within a digitally driven business, showcasing a solid understanding of commercial models and revenue optimisation. Technical Skills: Proficiency in SQL for querying and visualisation, along with hands-on experience using Google Analytics and BI platforms (e.g. Hex, Looker Studio, Tableau).Proven experience creating forecasts, propensity/customer-value models, business cases, and investment scenarios. Data Storytelling & Communication: Exceptional written, verbal, and visual communication skills. Ability to translate complex data into clear narratives and presentations (e.g. Google Slides) with a strong focus on business impact. Stakeholder Management: Skilled at interpreting business requirements, clarifying project briefs, managing competing priorities, and securing buy-in across functions. Prior experience working within an automotive or digital marketplace platformTools: Direct experience with Hex as a primary data visualisation platform. Compensation: We offer a competitive salary + performance-based bonusHolidays: We want you to relax, you'll have 28 days off (plus bank holidays) throughout the year. We also give you an extra day off to enjoy your birthday! Benefits + Perks: With private medical insurance, learning and development opportunities and mental health support, we'll give you the extra boost. Hybrid Working: We have a flexible working culture here at Drive. With hybrid working in our offices in Holborn (London) and working from home days. Fun: We provide a fully stocked kitchen and bar, an awesome office environment and epic social. If you're ready to work with a creative, high-performing group of people we want to hear from you.
Business Insights Analyst (Permanent) in London employer: heycar
Drive is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those looking to make a meaningful impact in the automotive industry. With a competitive salary, generous holiday allowance, and a strong focus on employee growth through learning opportunities, Drive ensures that its team members thrive both personally and professionally. Located in the vibrant Holborn area of London, employees enjoy a flexible hybrid working environment, a supportive atmosphere for feedback, and a fun office culture complete with social events and amenities.
