At a Glance
- Tasks: Lead marketing and community efforts to attract and engage Gen Z members for our money app.
- Company: Join Frank Finance, a pioneering fintech startup focused on empowering Gen Z with financial insights.
- Benefits: Founding leadership role, hybrid work, direct access to CEO, and the chance to shape financial education.
- Other info: Dynamic startup environment with opportunities for growth and creativity.
- Why this job: Make a real impact on how Gen Z interacts with AI and money while building a vibrant community.
- Qualifications: Experience in marketing or community building, strong communication skills, and a passion for Gen Z.
The predicted salary is between 60750 - 74250 £ per year.
Frank is a money app for Generation Z. Leveraging insights, Frank gives young people a clear picture of their financial health and with native AI helps them act on it, anything from aggregating their accounts, understanding spending and saving habits to assisted actions like sweeping money between accounts. We are a pre-seed business moving from build into a live product pilot with our first 1,000 Founding Members, ahead of a hard launch and investor raise. Whoever leads marketing and community at Frank will own the job of earning trust with Gen Z.
We are looking for a hands-on Head of Marketing & Community to build and run Frank's go-to-market from zero. Your first mission is clear and measurable: attract a high-quality founding Gen Z cohort of 1000 Members to help us shape our product, retain them through a Founding Member Program for 6 months, with a clear feedback loop back to the Product team. Frank enters full launch with a proven, engaged user base and a well-honed product-market-fit, rather than starting cold.
What You’ll Do
- Creator partnerships: Identify and shortlist small to mid-sized finance and money-mindset creators who already hold Gen Z trust across our 3 identified archetypes. Negotiate terms, align on messaging, and anchor collaborations to workshops and the launch event (content creation, co-hosted roundtables). Track referral sign-ups per creator and keep only what beats other channels on cost per sign-up.
- Social campaigns & influencers: Drive awareness, interest and engagement online where Gen Z communities exist.
- Campus and community presence: Create opportunities for Frank to be represented at campus societies, clubs, panels and different industry community events eg Gaming, Sports, Tradesmen. Develop a short, repeatable talk that introduces Frank, and capture interest on the spot (QR codes, sign-up links, waitlist).
- Pre-launch recruitment workshops: Design education-first workshops with a natural bridge to member sign up, directly addressing the question of trusting AI with money. Secure venues through partner organisations, run pilot workshops with on-the-spot sign-up, and iterate on feedback before scaling.
- Retention: Keeping members engaged and active.
- Founding Member launch event: Design, script and host a Gen Z-focused live experience, including interactive networking, panel discussion, interviews and closing speech.
- Founding Member benefits: Deliver a program of value-added benefits, merchandise, experiences.
- Feedback loop: Manage the member community and capture member feedback at every touchpoint and feed it back to the product team in a structured way.
- Retention signals: Track engagement and drop-off around each workshop and campaign so retention risk is visible early.
- Growth and content: Capture footage and content from events as raw material to repurpose across social and growth channels, including capturing Founder stories. Work with growth, brand and design partners to keep Frank's voice consistent, human and credible with Gen Z. Report on channel performance and adjust based on cost per sign-up, conversion and retention.
- Leadership: Build the marketing and community function as Frank scales, including hiring, managing and developing interns, contractors and agencies. Partner closely with the CEO, Founder and product team to shape messaging for the pilot, the public launch and the investor story.
About You
Essential
- Proven experience in marketing, community, content or programming, ideally building something from zero.
- Strong on-stage and in-room presence: you can host, facilitate and speak with confidence and warmth.
- Credibility with, or a genuine understanding of, Gen Z audiences and creator ecosystems.
- Experience designing and running events, workshops or communities.
- Commercially minded: comfortable owning budgets, tracking cost per acquisition and making keep-or-cut decisions.
- A strong writer and storyteller who can make education feel engaging, not preachy.
- Comfortable in ambiguity and the pace of a pre-seed startup.
Desirable
- Experience in fintech, financial education, or another regulated or trust-sensitive category.
- An existing network in finance, creator, campus or startup communities.
- Experience building and managing teams, agencies and freelancers.
- Familiarity with community platforms and CRM or analytics tooling.
What We Offer
- A founding leadership position at an early-stage fintech with real ownership.
- The chance to shape how a generation thinks about AI and money.
- Direct access to the CEO and Founder.
- Hybrid working from London.
Frank Finance Limited is an equal opportunities employer. We welcome applications from people of all backgrounds.
Head of Marketing & Community in London employer: Hey Frank! - Frank Finance Ltd
Hey Frank! - Frank Finance Ltd provides a unique opportunity for professionals to engage with Generation Z and influence their financial habits. The company's focus on innovation and community involvement fosters a collaborative work culture. Employees can expect flexible working conditions and the chance to be part of a pioneering fintech venture.
Contact Details:
Hey Frank! - Frank Finance Ltd Recruitment Team
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