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- Tasks: Create engaging content that drives product growth and audience engagement.
- Company: Join Hexarad, a leading healthcare company revolutionising medical imaging solutions.
- Benefits: Enjoy a full-time role with opportunities for creativity and collaboration in a fast-paced environment.
- Why this job: Be part of a recognised tech leader, making a real impact in healthcare diagnostics.
- Qualifications: 4-5 years in content marketing, strong storytelling skills, and a creative mindset required.
- Other info: Submit your CV and portfolio to showcase your talent!
The predicted salary is between 32000 - 42000 ÂŁ per year.
Content marketer (Product marketing team)
Join to apply for the Content marketer (Product marketing team) role at Hexarad
Content marketer (Product marketing team)
3 weeks ago Be among the first 25 applicants
Join to apply for the Content marketer (Product marketing team) role at Hexarad
Hexarad is a healthcare company, and we’re leading the way with our cutting-edge medical imaging solutions. As one of the UK’s fastest-growing scale-ups, we were recognised as one of the UK’s best places to work in Tech 2023 and a Future Fifty company in 2025.
We partner with leading healthcare institutions to deliver accurate and efficient diagnoses. Our mission is to ensure fast and precise diagnostic outcomes for everyone, everywhere.
As a Content marketer in the product marketing team , reporting to the Head of Product. You will be responsible for our content creation, content engagement, and storytelling, ensuring that they drive adoption and growth for our products. This is a full-time role.
You will love this role if in your day to day you….
Bring a product person’s curiosity, problem-solving and customer focused mindset to a role that would require you to
- Execute content strategies that grows audiences, engagement, acquisition and retention.
- Create and oversee high-quality, engaging content that drives thought leadership and growth outcomes, including e-books, case studies, videos, whitepapers, webinars and sales enablement collateral (decks, one-pagers) across multiple distribution touchpoints (website, email, LinkedIn, organic and paid search, blogs, webinars, partner sites etc).
- Have the acumen to understand and internalise complexities, including a deeply complex, technical platform, as well as the highly-nuanced and complex domain that is radiology.
- Combine your facility with complexity with your gift for storytelling and expressing complex subjects in a straightforward way
- Understand the relationship between our teleradiology services and software offerings, and how to leverage product marketing to drive acquisition and retention
- Deeply understand our buyer and influencer audiences and personas, as well as behaviours from the top to the bottom of the conversion funnel.
- Align efforts with the broader strategic and tactical priorities of the business, including product vision, OKRs, the core mission and northstar of the business
- Toggle between the strategic and tactical
- Leverage customer insights and market analysis to shape content
- Leverage a test-and-learn mindset to optimise content
- Plan initiatives and shape the campaign and content calendars in alignment with product marketing initiatives
- Work with the product marketing manager to audit and track metrics and performance
- Work closely with brand and event marketing teams to ensure cohesive and consistent messaging, tone of voice, brand alignment and storytelling
- Collaborate cross-functionally
Have
- 4-5 years in content marketing experience within a product marketing function at an early stage business (start-up or scale-up)
- Meaningful experience working and contributing as part of a high-functioning product team
- Energy and resilience to get things done
- Combine a scrappy entrepreneurial mindset with delivering excellence
- Both creative and analytical
- Have a ROI mindset
Hard Skills. You
- Have exceptional English writing, editing and storytelling skills
- Can communicate your ideas, approach and outcomes well
- Can tell stories with data
- Can deliver exceptional production quality content
- Have sufficient html and CSS to help customise website content, and have the ability to easily navigate design and other tools
- Understand current SEO, SEM and LinkedIn practices to shape content with these in view
- Can demonstrate hands-on execution of a test-and-learn mindset with agile experience.
- Can identify the details that matter and drive outcomes, and obsess over those
- Can align with style, copywriting and brand guidelines
You will not love this role if you…
- Are not at your best in a fast-paced environment
- Don\’t see a problem as a trigger to muck in and sort how to overcome it
- Do not prioritise excellence (as distinct from perfection) and successful outcomes
- Are not intellectually honest about the quality of delivery and outcomes
- See mistakes and failures as the end, rather than opportunities to learn, do better and extract value.
Please apply by submitting a CV and sample portfolio to
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Hospitals and Health Care
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Content marketer (Product marketing team) employer: Hexarad
Contact Detail:
Hexarad Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content marketer (Product marketing team)
✨Tip Number 1
Familiarise yourself with Hexarad's products and the healthcare industry, particularly in radiology. Understanding the technical aspects of their offerings will help you communicate effectively and demonstrate your ability to simplify complex topics.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of how you've successfully engaged audiences through content marketing. Be ready to discuss specific campaigns or projects that highlight your creativity and analytical mindset.
✨Tip Number 3
Network with professionals in the healthcare and tech sectors, especially those involved in product marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing an interview.
✨Tip Number 4
Prepare to discuss your experience with SEO, SEM, and content distribution strategies. Being able to articulate how you've used these tools to drive engagement and growth will demonstrate your alignment with the role's requirements.
We think you need these skills to ace Content marketer (Product marketing team)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, especially within a product marketing function. Emphasise your storytelling skills and any specific projects that demonstrate your ability to create engaging content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for healthcare and how your background aligns with Hexarad's mission. Use this opportunity to showcase your understanding of the complexities of medical imaging and how you can contribute to their growth.
Showcase Your Portfolio: Include a sample portfolio that demonstrates your writing, editing, and storytelling skills. Highlight diverse content types such as e-books, case studies, and videos that you've created, ensuring they reflect your ability to engage audiences effectively.
Highlight Relevant Skills: Clearly outline your hard skills, such as SEO, SEM, and familiarity with HTML/CSS. Mention any experience with data-driven storytelling and how you've used customer insights to shape content strategies in previous roles.
How to prepare for a job interview at Hexarad
✨Showcase Your Storytelling Skills
As a content marketer, your ability to tell compelling stories is crucial. Prepare examples of how you've transformed complex information into engaging content. Highlight your experience with different formats like e-books, case studies, and webinars.
✨Demonstrate Your Understanding of the Healthcare Sector
Hexarad operates in a highly technical field. Familiarise yourself with their products and the radiology domain. Be ready to discuss how your content strategies can drive engagement and adoption in this specific market.
✨Prepare for a Test-and-Learn Mindset
The role requires a test-and-learn approach to optimise content. Come prepared with examples of how you've used data to inform your content decisions and improve performance. This will show your analytical side and adaptability.
✨Align with Company Values and Culture
Hexarad values resilience and a proactive attitude. During the interview, express your enthusiasm for problem-solving and your commitment to excellence. Share experiences that demonstrate your ability to thrive in fast-paced environments.
