At a Glance
- Tasks: Create engaging content that drives growth and adoption for our innovative medical imaging products.
- Company: Join Hexarad, a leading healthcare scale-up recognised as one of the best places to work in Tech 2023.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across teams.
- Other info: Fast-paced, entrepreneurial culture where learning from mistakes is encouraged.
- Why this job: Be part of a mission-driven company making a real impact in healthcare through storytelling and content.
- Qualifications: 4-5 years in content marketing, strong writing skills, and a passion for healthcare innovation required.
The predicted salary is between 36000 - 60000 € per year.
Overview
Hexarad is a healthcare company, and we’re leading the way with our cutting-edge medical imaging solutions. As one of the UK’s fastest-growing scale-ups, we were recognised as one of the UK’s best places to work in Tech 2023 and a Future Fifty company in 2025. We partner with leading healthcare institutions to deliver accurate and efficient diagnoses. Our mission is to ensure fast and accurate diagnostic outcomes for everyone, everywhere.
Role: Content marketer in the product marketing team, reporting to the Head of Product. You will be responsible for our content creation, content engagement, and storytelling, ensuring that they drive adoption and growth for our products. This is a full-time role.
Responsibilities
- Execute content strategies that grow audiences, engagement, acquisition and retention.
- Create and oversee high-quality, engaging content that drives thought leadership and growth outcomes, including e-books, case studies, videos, whitepapers, webinars and sales enablement collateral (decks, one-pagers) across multiple distribution touchpoints (website, email, LinkedIn, organic and paid search, blogs, webinars, partner sites etc).
- Understand and internalise complexities, including a deeply technical platform and the radiology domain.
- Combine clarity with storytelling to express complex subjects in a straightforward way.
- Understand the relationship between teleradiology services and software offerings, and how to leverage product marketing to drive acquisition and retention.
- Deeply understand our buyer and influencer audiences and personas, as well as behaviours from the top to the bottom of the conversion funnel.
- Align efforts with the broader strategic and tactical priorities of the business, including product vision, OKRs, and the core mission.
- Toggle between strategic and tactical work as needed.
- Leverage customer insights and market analysis to shape content.
- Adopt a test-and-learn mindset to optimise content.
- Plan initiatives and shape the campaign and content calendars in alignment with product marketing initiatives.
- Collaborate with the product marketing manager to audit and track metrics and performance.
- Work closely with brand and event marketing teams to ensure cohesive messaging, tone of voice, brand alignment and storytelling.
- Collaborate cross-functionally across teams.
Qualifications
- 4-5 years in content marketing within a product marketing function at an early stage business (start-up or scale-up).
- Meaningful experience contributing as part of a high-functioning product team.
- Energy and resilience to get things done; combine a scrappy entrepreneurial mindset with delivering excellence.
- Both creative and analytical; ROI-minded.
- Exceptional English writing, editing and storytelling skills.
- Ability to communicate ideas, approaches and outcomes clearly; tell stories with data.
- Sufficient HTML and CSS to help customise website content and navigate design tools.
- Understanding of current SEO, SEM and LinkedIn practices to shape content.
- Hands-on execution of a test-and-learn mindset with agile experience.
- Ability to identify details that matter and drive outcomes, with attention to style, copywriting and brand guidelines.
You will not love this role if you…
- Are not at your best in a fast-paced environment.
- Don’t see a problem as a trigger to muck in and sort it out.
- Do not prioritise excellence (as distinct from perfection) and successful outcomes.
- Are not intellectually honest about the quality of delivery and outcomes.
- See mistakes and failures as the end, rather than opportunities to learn and improve.
How to apply
Please apply by submitting a CV and sample portfolio to product@hexarad.com
Content Marketer employer: Hexarad
Hexarad is an exceptional employer, recognised as one of the UK’s best places to work in Tech 2023, offering a dynamic and innovative work culture that fosters creativity and collaboration. As a scale-up in the healthcare sector, we provide ample opportunities for professional growth and development, allowing employees to make a meaningful impact on diagnostic outcomes while working alongside leading healthcare institutions. Our commitment to excellence and a supportive environment ensures that every team member can thrive and contribute to our mission of delivering cutting-edge medical imaging solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketer
✨Tip Number 1
Familiarise yourself with the healthcare and radiology sectors. Understanding the complexities of medical imaging solutions will help you create content that resonates with your audience and showcases your expertise.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of how you've simplified complex topics in your previous work. This will demonstrate your ability to communicate effectively, which is crucial for this role.
✨Tip Number 3
Highlight your experience with various content formats like e-books, webinars, and case studies. Be ready to discuss how you've used these formats to drive engagement and growth in past roles.
✨Tip Number 4
Prepare to discuss your approach to leveraging customer insights and market analysis. Being able to articulate how you've used data to shape content strategies will set you apart from other candidates.
We think you need these skills to ace Content Marketer
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and qualifications required for the Content Marketer position. Tailor your application to highlight relevant experiences that align with Hexarad's needs.
Craft a Compelling CV:Your CV should clearly showcase your 4-5 years of content marketing experience, particularly within a product marketing function. Highlight specific achievements and metrics that demonstrate your impact in previous roles.
Prepare a Sample Portfolio:Since the role requires exceptional writing and storytelling skills, include a diverse range of your best work in your portfolio. This could be e-books, case studies, or any content that showcases your ability to engage audiences and drive growth.
Tailor Your Application:When writing your cover letter or email, specifically address how your skills and experiences make you a great fit for Hexarad. Mention your understanding of the healthcare sector and your ability to communicate complex ideas clearly.
How to prepare for a job interview at Hexarad
✨Showcase Your Content Creation Skills
Prepare to discuss your previous content marketing projects in detail. Bring examples of e-books, case studies, or any other relevant materials that demonstrate your ability to create engaging and high-quality content.
✨Understand the Healthcare Landscape
Familiarise yourself with the healthcare industry, particularly in medical imaging and teleradiology. Being able to speak knowledgeably about these topics will show your commitment and understanding of the role.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you've used data to inform your content strategies in the past. Highlight any experience you have with SEO, SEM, and metrics tracking to show that you can combine creativity with analytical thinking.
✨Emphasise Collaboration Skills
Since the role involves working cross-functionally, prepare examples of how you've successfully collaborated with different teams in previous roles. This will illustrate your ability to align content with broader business goals.
