At a Glance
- Tasks: Drive customer engagement and lead generation through dynamic marketing initiatives.
- Company: Join Hexagon, a leader in measurement technologies shaping the future.
- Benefits: Competitive salary, travel opportunities, and a chance to make an impact.
- Why this job: Be at the forefront of brand building and local marketing strategies.
- Qualifications: 5-8 years in field marketing with strong organisational skills.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
At Hexagon, we donāt just measure the world - we define its future. As the global leader in measurement technologies, we provide the confidence that vital industries rely on to build, navigate, and innovate. We bridge the physical and digital worlds with cuttingāedge solutions in metrology, reality capture, and positioning - making industries and cities safer, smarter, and more sustainable.
Are you passionate about creating meaningful customer connections, driving sales, and building a strong brand presence? Do you thrive in dynamic, handsāon environments where your creativity and organisational skills can shine? If so, we have the perfect opportunity for you! Weāre looking for a Field Marketing Manager to join our European marketing team and play a key role in driving local engagement, fostering customer relationships, and delivering impactful marketing initiatives.
Key responsibilities- Customer engagement & lead generation: Build strong relationships with customers through direct engagement, driving lead generation and boosting sales.
- Local marketing activities: Take ownership of field promotions, events, and collaborations with distribution partners to grow our presence in the UK.
- Brand building: Contribute to enhancing our brand visibility and nurturing customer relationships.
- Sponsorship & exhibitions: Evaluate potential sponsorship, exhibition & speaking opportunities at local events and conferences, providing feedback to guide strategic decisions.
- Event management: Organise and support local events, ensuring seamless execution in collaboration with the demand generation team. Capture and upload leads into Pardot/Salesforce to maximise impact.
- Distribution partner relations: Engage and collaborate with distribution partners on their local marketing activities and provide sales enablement materials to their teams.
- Media/industry partner relations: Develop and grow press engagement opportunities and have close relationships with local institutions and federations.
- Content localisation: Localise and adapt marketing assets to suit the UK market, ensuring relevance and effectiveness and keep the website up-to-date with the latest local news and updates.
- Content creation: Create select local content pieces to complement the content provided by the divisions.
- Data coordination: Support segmentation projects and manage the use of local data to target the right audience effectively.
- Collaboration: Work closely with local inside sales teams, field sales teams, and division marketing to align efforts and maximise results.
- Resource planning: Plan and coordinate locations, materials, staffing, and other resources for field marketing initiatives.
- Strong understanding of local marketing strategies and event planning.
- Proficiency in using CRM (Salesforce) and marketing automation (Pardot) tools.
- Excellent organisational and project management skills.
- Strong interpersonal and communication skills with the ability to build and maintain relationships.
- Customerāfocused mindset with a proactive and resultsādriven approach.
- Flexible personality that can prioritise multiple tasks to build a strong and effective marketing plan.
- Collaborative team player with the ability to work across departments and functions.
- Cultural awareness and openness to work with geographically dispersed and diverse teams.
- Attention to detail and the ability to manage multiple tasks simultaneously.
- Bachelor's or master's degree in marketing or a related field.
- Certifications in marketing or event management are preferred.
- 5 - 8 years of experience in field marketing, demand generation, or similar role.
- Experience in working with distribution partners and managing partner relationships.
- Experience with organising and facilitating customerāfacing events.
- Highly proficient written and spoken English language skills.
- Familiarity with the construction industry is preferred.
- Proven knowledge of CRM, marketing automation, CMS, PPC and Adobe suite.
- Flexible to regularly travel within the UK and occasionally to other European countries.
Field Marketing Manager in Saint Neots employer: Hexagon
Contact Detail:
Hexagon Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Field Marketing Manager in Saint Neots
āØTip Number 1
Get your networking game on! Attend industry events, meet-ups, and conferences where you can connect with potential employers and like-minded professionals. Remember, itās all about building those relationships that could lead to your next big opportunity.
āØTip Number 2
Donāt just sit back and wait for job openings to pop up. Be proactive! Reach out to companies you admire, even if theyāre not advertising a position. A well-crafted email expressing your interest can go a long way in getting your foot in the door.
āØTip Number 3
Showcase your skills through personal projects or volunteer work. This not only fills your portfolio but also demonstrates your passion and commitment to the field. Plus, it gives you something tangible to discuss during interviews!
āØTip Number 4
Finally, apply through our website! Weāve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Donāt forget to tailor your approach to each role ā show them why youāre the perfect fit!
We think you need these skills to ace Field Marketing Manager in Saint Neots
Some tips for your application š«”
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about creating customer connections and driving sales. Share specific examples of how you've done this in the past.
Tailor Your Application: Make sure to customise your application to highlight your experience in field marketing and event management. We love seeing how your skills align with our needs, so donāt be shy about showcasing your relevant achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key skills and experiences stand out. Use bullet points if it helps to organise your thoughts better!
Apply Through Our Website: We encourage you to apply directly through our website. Itās the best way for us to receive your application and ensures youāre considered for the role. Plus, itās super easy to do!
How to prepare for a job interview at Hexagon
āØKnow Your Audience
Before the interview, research Hexagon and their role in measurement technologies. Understand their products and how they impact various industries. This will help you tailor your responses and show that you're genuinely interested in the company and its mission.
āØShowcase Your Creativity
As a Field Marketing Manager, creativity is key. Prepare examples of past marketing initiatives you've led, especially those that involved local engagement or event management. Be ready to discuss how you can bring fresh ideas to enhance brand visibility and customer connections.
āØDemonstrate Your Organisational Skills
Highlight your project management experience by discussing specific events or campaigns you've organised. Talk about how you coordinated resources, managed timelines, and ensured everything ran smoothly. This will showcase your ability to handle multiple tasks effectively.
āØEngage with Questions
Prepare thoughtful questions to ask during the interview. Inquire about their current marketing strategies, upcoming events, or how they measure success in field marketing. This not only shows your interest but also gives you valuable insights into the role and company culture.