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- Tasks: Engage customers, drive sales, and manage local marketing events.
- Company: Join Hexagon, a leader in measurement technologies shaping the future.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Why this job: Make a real impact by building brand presence and customer connections.
- Qualifications: 5-8 years in field marketing with strong organisational skills.
- Other info: Collaborative culture with opportunities for professional growth.
The predicted salary is between 36000 - 60000 Ā£ per year.
At Hexagon, we donāt just measure the world ā we define its future. As the global leader in measurement technologies, we provide the confidence that vital industries rely on to build, navigate, and innovate. We bridge the physical and digital worlds with cuttingāedge solutions in metrology, reality capture, and positioning ā making industries and cities safer, smarter, and more sustainable.
Are you passionate about creating meaningful customer connections, driving sales, and building a strong brand presence? Do you thrive in dynamic, handsāon environments where your creativity and organisational skills can shine? If so, we have the perfect opportunity for you! Weāre looking for a Field Marketing Manager to join our European marketing team and play a key role in driving local engagement, fostering customer relationships, and delivering impactful marketing initiatives.
Key responsibilities- Customer engagement & lead generation: Build strong relationships with customers through direct engagement, driving lead generation and boosting sales.
- Local marketing activities: Take ownership of field promotions, events, and collaborations with distribution partners to grow our presence in the UK.
- Brand building: Contribute to enhancing our brand visibility and nurturing customer relationships.
- Sponsorship & exhibitions: Evaluate potential sponsorship, exhibition & speaking opportunities at local events and conferences, providing feedback to guide strategic decisions.
- Event management: Organise and support local events, ensuring seamless execution in collaboration with the demand generation team. Capture and upload leads into Pardot/Salesforce to maximise impact.
- Distribution partner relations: Engage and collaborate with distribution partners on their local marketing activities and provide sales enablement materials to their teams.
- Media/industry partner relations: Develop and grow press engagement opportunities and have close relationships with local institutions and federations.
- Content localisation: Localise and adapt marketing assets to suit the UK market, ensuring relevance and effectiveness and keep the website up-to-date with the latest local news and updates.
- Content creation: Create select local content pieces to complement the content provided by the divisions.
- Data coordination: Support segmentation projects and manage the use of local data to target the right audience effectively.
- Collaboration: Work closely with local inside sales teams, field sales teams, and division marketing to align efforts and maximise results.
- Resource planning: Plan and coordinate locations, materials, staffing, and other resources for field marketing initiatives.
- Strong understanding of local marketing strategies and event planning.
- Proficiency in using CRM (Salesforce) and marketing automation (Pardot) tools.
- Excellent organisational and project management skills.
- Strong interpersonal and communication skills with the ability to build and maintain relationships.
- Customerāfocused mindset with a proactive and resultsādriven approach.
- Flexible personality that can prioritise multiple tasks to build a strong and effective marketing plan.
- Collaborative team player with the ability to work across departments and functions.
- Cultural awareness and openness to work with geographically dispersed and diverse teams.
- Attention to detail and the ability to manage multiple tasks simultaneously.
- Bachelor's or master's degree in marketing or a related field.
- Certifications in marketing or event management are preferred.
- 5 ā 8 years of experience in field marketing, demand generation, or a similar role.
- Experience in working with distribution partners and managing partner relationships.
- Experience with organising and facilitating customerāfacing events.
- Highly proficient written and spoken English language skills.
- Familiarity with the construction industry is preferred.
- Proven knowledge of CRM, marketing automation, CMS, PPC and Adobe suite.
- Flexible to regularly travel within the UK and occasionally to other European countries.
Field Marketing Manager in London employer: Hexagon
Contact Detail:
Hexagon Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Field Marketing Manager in London
āØTip Number 1
Get to know the company inside out! Research Hexagon's values, products, and recent projects. This way, when you chat with them, you can show off your knowledge and passion for what they do.
āØTip Number 2
Network like a pro! Attend industry events or webinars where Hexagon might be present. Making connections can give you a leg up and help you get noticed by the right people.
āØTip Number 3
Showcase your creativity! Prepare some ideas on how you would enhance their brand presence or engage customers in the UK market. This will demonstrate your proactive approach and fit for the role.
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets seen by the right folks at Hexagon. Plus, it shows youāre serious about joining their team!
We think you need these skills to ace Field Marketing Manager in London
Some tips for your application š«”
Show Your Passion: Let us see your enthusiasm for field marketing! In your application, share specific examples of how you've created meaningful customer connections and driven sales in previous roles. This will help us understand your passion for the job.
Tailor Your CV: Make sure your CV is tailored to the Field Marketing Manager role. Highlight your experience with local marketing strategies, event planning, and any relevant tools like Salesforce or Pardot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention your experience with brand building and customer engagement, and don't forget to show off your creative side!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Hexagon
āØKnow Your Audience
Before the interview, research Hexagon and their role in measurement technologies. Understand their products and how they impact various industries. This will help you tailor your responses and show that you're genuinely interested in the company and its mission.
āØShowcase Your Creativity
As a Field Marketing Manager, creativity is key. Prepare examples of past marketing initiatives you've led, especially those that involved local engagement or event management. Be ready to discuss how you can bring fresh ideas to enhance brand visibility and customer relationships.
āØDemonstrate Your Organisational Skills
Highlight your project management experience by discussing specific events or campaigns you've organised. Talk about how you coordinated resources, managed timelines, and ensured everything ran smoothly. This will show that you can handle the dynamic nature of the role.
āØEngage with Questions
Prepare thoughtful questions to ask during the interview. Inquire about their current marketing strategies, how they measure success, or what challenges they face in the UK market. This not only shows your interest but also gives you insight into how you can contribute effectively.
