At a Glance
- Tasks: Lead global marketing campaigns and connect innovative software solutions to market needs.
- Company: Join Hexagon Manufacturing Intelligence, a leader in production software with a collaborative culture.
- Benefits: Enjoy autonomy, growth opportunities, and the chance to make a real impact.
- Other info: Diverse teams drive innovation; we welcome applicants from all backgrounds.
- Why this job: Shape your career by driving high-impact campaigns in a dynamic, international environment.
- Qualifications: 6+ years in B2B marketing; strong stakeholder management and global experience required.
The predicted salary is between 60000 - 80000 € per year.
We are looking for a high‑calibre Global Demand Generation Campaign Manager to be the strategic architect of our global go‑to‑market efforts. In this role you will design the integrated narrative that connects our Production Software solutions—CAD‑CAM software for manufacturers across Production Machining, Sheet Metal, Mould & Die, and Wood/Stone/Composites—to the evolving needs of the global manufacturing landscape. You will sit at the center of a global collaborative hub, synthesizing input from product marketing, field sales, digital, and PR to create world‑class campaign blueprints and lead the activation of those campaigns across a distributed global team spanning departments, regions, and sales channels. We are looking for a strategic, collaborative, and proactive marketer who thrives in complex, global environments and is passionate about turning ideas into high‑impact campaigns.
Job Responsibilities
- Global Campaign Strategy: Lead the development of integrated, multi‑touch campaigns for our two primary segments (Sheet Metal, Mould & Die).
- Cross‑Functional Concepting: Collaborate with Product Marketing to translate technical features into compelling campaign themes and work with the Creative Manager to develop a distinct visual identity for each initiative.
- Regional & Sales Alignment: Act as the bridge to Regional Marketers, ensuring global campaigns are not only localised but also directly support regional sales priorities and local market priorities.
- Activation Ecosystem Management: Design the 'Activation Map' across all touchpoints, including communities, partner channels, PR & media, digital, and performance insight. Work with the digital team to activate with automation, organic and paid media, digital campaign architecture, and own the campaign’s impact by analysing global performance and providing narrative reporting to marketing leadership.
Qualifications
- Bachelor’s or master’s degree in marketing or a related field. Candidates with a technical or scientific background who have specialised in marketing are also encouraged to apply.
- 6+ years of experience in B2B marketing, with a proven track record of building global campaigns from the ground up.
- Exceptional stakeholder management skills; able to influence people who do not report to you (regional marketers, PR, creative) to move in the same direction.
- Manufacturing/SaaS savvy: Experience in the industrial or production software space is highly advantageous.
- Big Picture thinker: Thrive on the development phase; brainstorming, messaging, and planning how a campaign will ripple through different channels.
- Global experience: Have previously worked across different regional markets and have a solid understanding of remote, multi‑country collaboration.
- Native or C2‑level English required; additional languages a plus.
We encourage you to include a brief outline of a campaign strategy you have developed or an example of a past campaign (e.g. approach, structure, and impact) to showcase your strategic thinking and experience.
What We Offer
- A unique opportunity to shape a newly created role within a new divisional setup, giving you full ownership to make your mark and establish yourself as the global lead for campaigns.
- A highly collaborative, international marketing environment with cross‑functional teams across regions and a strong global network.
- Strong growth and development potential in a pivotal role, with a high level of autonomy and ownership, empowering you to bring ideas to life and drive real impact.
At Hexagon Manufacturing Intelligence, we believe that diverse teams drive innovation and excellence. We are committed to creating an inclusive environment where everyone, regardless of background, identity, or personal characteristics, can thrive and contribute to our shared success. We welcome applicants of all genders, ages, ethnicities, abilities, and experiences.
Global Demand Generation Campaign Manager (f/m/d) in Cobham employer: Hexagon Manufacturing Intelligence
At Hexagon Manufacturing Intelligence, we pride ourselves on being an exceptional employer that fosters a highly collaborative and inclusive work culture. As a Global Demand Generation Campaign Manager, you will have the unique opportunity to shape impactful marketing strategies within a dynamic international team, while enjoying strong growth potential and the autonomy to drive your ideas forward in a supportive environment. Our commitment to diversity ensures that every employee can thrive and contribute meaningfully to our success, making this an ideal place for passionate marketers looking to make a difference.
Contact Detail:
Hexagon Manufacturing Intelligence Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Demand Generation Campaign Manager (f/m/d) in Cobham
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies of past campaigns you've worked on. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; pitch your ideas to companies you admire. They might just create a role for someone as talented as you!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Global Demand Generation Campaign Manager (f/m/d) in Cobham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Demand Generation Campaign Manager role. Highlight your experience in B2B marketing and any relevant campaigns you've led, especially in the manufacturing or SaaS sectors.
Showcase Your Strategic Thinking:Include a brief outline of a campaign strategy you've developed in the past. This is your chance to demonstrate how you think big picture and how your ideas can ripple through different channels.
Be Collaborative:Emphasise your ability to work with cross-functional teams. Mention any experiences where you've successfully influenced stakeholders who don’t report to you, as this is key for the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Hexagon Manufacturing Intelligence
✨Know Your Campaigns Inside Out
Before the interview, make sure you can discuss specific campaigns you've developed in detail. Be ready to explain your approach, the structure of the campaign, and the impact it had. This will show your strategic thinking and experience in global demand generation.
✨Understand the Manufacturing Landscape
Brush up on the latest trends and challenges in the manufacturing sector, especially related to CAD-CAM software. Being able to speak knowledgeably about how your campaigns can address these needs will impress your interviewers and demonstrate your industry savvy.
✨Showcase Your Collaboration Skills
Prepare examples that highlight your ability to work cross-functionally. Discuss how you've influenced stakeholders who don’t report to you, like regional marketers or creative teams, to align on campaign goals. This is crucial for a role that requires collaboration across various departments.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, such as localising a global campaign for different regions. Think through your answers in advance, focusing on your big-picture thinking and how you would manage the activation ecosystem effectively.
