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- Tasks: Drive customer engagement, organise events, and enhance brand visibility in the UK market.
- Company: Join Hexagon, a leader in measurement technologies shaping the future.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact by connecting with customers and driving innovative marketing initiatives.
- Qualifications: Degree in marketing, 5-8 years of experience, and strong organisational skills.
- Other info: Collaborative team culture with opportunities to travel across the UK and Europe.
The predicted salary is between 45000 - 55000 £ per year.
At Hexagon, we don’t just measure the world - we define its future. As the global leader in measurement technologies, we provide the confidence that vital industries rely on to build, navigate, and innovate. We bridge the physical and digital worlds with cutting-edge solutions in metrology, reality capture, and positioning - making industries and cities safer, smarter, and more sustainable.
Are you passionate about creating meaningful customer connections, driving sales, and building a strong brand presence? Do you thrive in dynamic, hands-on environments where your creativity and organisational skills can shine? If so, we have the perfect opportunity for you!
We’re looking for a Field Marketing Manager to join our European marketing team and play a key role in driving local engagement, fostering customer relationships, and delivering impactful marketing initiatives.
Key responsibilities- Customer engagement & lead generation: Build strong relationships with customers through direct engagement, driving lead generation and boosting sales.
- Local marketing activities: Take ownership of field promotions, events, and collaborations with distribution partners to grow our presence in the UK.
- Brand building: Contribute to enhancing our brand visibility and nurturing customer relationships.
- Sponsorship & exhibitions: Evaluate potential sponsorship, exhibition & speaking opportunities at local events and conferences, providing feedback to guide strategic decisions.
- Event management: Organise and support local events, ensuring seamless execution in collaboration with the demand generation team. Capture and upload leads into Pardot/Salesforce to maximise impact.
- Distribution partner relations: Engage and collaborate with distribution partners on their local marketing activities and provide sales enablement materials to their teams.
- Media/industry partner relations: Develop and grow press engagement opportunities and have close relationships with local institutions and federations.
- Content localisation: Localise and adapt marketing assets to suit the UK market, ensuring relevance and effectiveness and keep the website up-to-date with the latest local news and updates.
- Content creation: Create select local content pieces to complement the content provided by the divisions.
- Data coordination: Support segmentation projects and manage the use of local data to target the right audience effectively.
- Collaboration: Work closely with local inside sales teams, field sales teams, and division marketing to align efforts and maximise results.
- Resource planning: Plan and coordinate locations, materials, staffing, and other resources for field marketing initiatives.
- Strong understanding of local marketing strategies and event planning.
- Proficiency in using CRM (Salesforce) and marketing automation (Pardot) tools.
- Excellent organisational and project management skills.
- Strong interpersonal and communication skills with the ability to build and maintain relationships.
- Customer-focused mindset with a proactive and results-driven approach.
- Flexible personality that can prioritise multiple tasks to build a strong and effective marketing plan.
- Collaborative team player with the ability to work across departments and functions.
- Cultural awareness and openness to work with geographically dispersed and diverse teams.
- Attention to detail and the ability to manage multiple tasks simultaneously.
- Bachelor's or master's degree in marketing or a related field.
- Certifications in marketing or event management are preferred.
- 5 - 8 years of experience in field marketing, demand generation, or similar role.
- Experience in working with distribution partners and managing partner relationships.
- Experience with organising and facilitating customer-facing events.
- Highly proficient written and spoken English language skills.
- Familiarity with the construction industry is preferred.
- Proven knowledge of CRM, marketing automation, CMS, PPC and Adobe suite.
- Flexible to regularly travel within the UK and occasionally to other European countries.
Field Marketing Manager employer: Hexagon AB
Contact Detail:
Hexagon AB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Get your networking game on! Attend industry events, meet-ups, and conferences where you can connect with potential employers and like-minded professionals. Remember, it’s all about building those relationships that could lead to job opportunities.
✨Tip Number 2
Don’t just sit back and wait for job openings to pop up. Be proactive! Reach out to companies you admire, even if they’re not advertising a position. A well-timed email or LinkedIn message can make all the difference.
✨Tip Number 3
Showcase your skills in real-time! If you have the chance, volunteer for projects or events related to field marketing. This not only builds your experience but also gives you something tangible to discuss during interviews.
✨Tip Number 4
Finally, apply through our website! We’ve got loads of resources to help you land that Field Marketing Manager role. Plus, it shows you’re serious about joining our team. Let’s get you started on this exciting journey!
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about creating meaningful customer connections and driving sales. Make it personal and relatable!
Tailor Your CV: Don’t just send out the same CV for every job. Take a moment to tweak it for this specific role. Highlight your experience in field marketing and any relevant skills that match what we’re looking for. It shows us you care!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points if needed to make your achievements stand out. We want to see your skills without wading through too much text!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Hexagon AB
✨Know Your Audience
Before the interview, research Hexagon and their role in measurement technologies. Understand their products and how they impact various industries. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Your Creativity
As a Field Marketing Manager, creativity is key. Prepare examples of past marketing initiatives you've led, especially those that drove customer engagement or boosted sales. Be ready to discuss how you can bring fresh ideas to Hexagon's local marketing activities.
✨Demonstrate Your Organisational Skills
Highlight your project management experience by discussing specific events or campaigns you've organised. Talk about how you coordinated resources, managed timelines, and ensured everything ran smoothly. This will show that you can handle the dynamic nature of the role.
✨Build Relationships
Since the role involves engaging with customers and distribution partners, emphasise your interpersonal skills. Share stories of how you've successfully built relationships in previous roles, and be prepared to discuss how you would approach collaboration with local teams at Hexagon.