At a Glance
- Tasks: Lead marketing analytics, develop dashboards, and drive data-driven decision-making.
- Company: Join a forward-thinking company focused on data-driven marketing transformation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
- Why this job: Shape global marketing analytics and make a real impact on executive decisions.
- Qualifications: Experience in marketing analytics and strong skills in BI tools like Power BI.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Marketing Analytics Lead to play a key role in building a scalable, data-driven marketing capability across Hexagon. This role will lead the delivery of standardised reporting, dashboards, and performance frameworks, while also evolving our approach to proactive, insight-led analytics that supports executive decision-making. You will work at the centre of our Marketing Operations & Analytics function, contributing to the development of a single, trusted view of marketing performance across regions, divisions, and channels.
What you’ll be doing:
- Deliver trusted marketing performance reporting
- Lead the development and delivery of monthly scorecards and executive dashboards
- Ensure reporting is accurate, timely, and aligned to agreed KPIs
- Reduce reliance on manual reporting through automation and standardisation
- Build and scale our analytics ecosystem
- Support the development of a centralised reporting environment in Microsoft Fabric / Power BI
- Consolidate fragmented dashboards into a scalable, standardised reporting model
- Contribute to the development of reusable dashboard templates, reporting frameworks, and automated workflows to improve scalability and efficiency
- Continuously explore opportunities to leverage automation and AI capabilities to enhance reporting, insight generation, and analytics delivery
- Own KPI definitions and data standards
- Develop and maintain a central marketing KPI and metric dictionary
- Ensure consistent definitions and usage across all reporting and dashboards
- Support the rollout of standard tracking and data governance frameworks
- Drive data quality and reliability
- Implement and maintain data validation and quality checks
- Improve the consistency and reliability of marketing data across systems
- Partner with internal teams to strengthen data integrity and accessibility
- Enable self-service analytics
- Develop templates, documentation, and training materials to support wider adoption
- Help stakeholders access and interpret performance data independently
- Contribute to the scaling of self-service analytics across global marketing teams
- Generate and communicate insights
- Go beyond reporting to proactively identify performance trends and insights
- Translate data into clear, actionable recommendations for stakeholders
- Explore and apply emerging analytics and AI capabilities to accelerate insight generation and improve the quality of recommendations
- Provide insight across key areas including: digital performance & Brand and communications effectiveness
- Support cross-functional collaboration
- Contribute to cross-divisional alignment on metrics, dashboards, and reporting standards
- Support the ongoing development of a shared marketing analytics capability across the organisation
What success looks like:
- A single, consistent view of marketing performance across key stakeholders
- Increased adoption of standard dashboards and reporting frameworks
- Demonstrable improvements in efficiency and insight generation through automation and the application of AI capabilities
- Reduced manual reporting effort through automation and reusable templates
- Improved data quality, trust, and time-to-insight
- Stronger use of analytics to support decision-making, not just reporting
What we’re looking for:
- Experience: Proven experience in marketing analytics, BI, or data analytics roles; Experience delivering dashboards, scorecards, and reporting frameworks; Ability to translate complex data into clear, compelling insights and visualisations that drive actionable, data-driven decision-making; Background working in a B2B or complex, multi-stakeholder environment is beneficial.
- Technical skills: Strong experience with Power BI (or similar BI tools), Microsoft Fabric, FiveTran (or similar tool), Google Analytics and Google Tag Manager; Understanding of data modelling, data pipelines, and modern data environments; Awareness of emerging analytics, automation, and AI tools, and their application in marketing analytics workflows; Experience working with multiple marketing data sources (e.g. digital, campaign, CRM).
- Skills and behaviours: Strong analytical mindset with the ability to turn data into clear insights; Comfortable working in a structured, standards-driven environment; Excellent communication skills, with the ability to engage stakeholders at different levels; Proactive approach with a focus on continuous improvement and scalability.
Why join us:
- Opportunity to shape and scale a global marketing analytics capability
- Work with modern tools and platforms, including Microsoft Fabric and Power BI
- Be part of a team driving data-driven transformation across marketing
- High visibility and direct impact on executive-level decision-making
Locations
Marketing Analytics Lead in Cobham, Surrey employer: Hexagon AB
Hexagon is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Marketing Analytics Lead role. With a strong emphasis on employee growth, you will have the opportunity to shape and scale a global marketing analytics capability while working with cutting-edge tools like Microsoft Fabric and Power BI. Our commitment to data-driven transformation not only enhances your professional development but also ensures that your contributions have a direct impact on executive-level decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Lead in Cobham, Surrey
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Hexagon AB!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Marketing Analytics Lead in Cobham, Surrey
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Hexagon AB, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Hexagon AB
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Hexagon AB’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
