Digital Marketing Officer - Remote / Work from Home in Cobham, Surrey

We are looking for a Marketing Analytics Lead to play a key role in building a scalable, data-driven marketing capability across Hexagon. This role will lead the delivery of standardised reporting, dashboards, and performance frameworks, while also evolving our approach to proactive, insight-led analytics that supports executive decision-making.

You will work at the centre of our Marketing Operations & Analytics function, contributing to the development of a single, trusted view of marketing performance across regions, divisions, and channels.

• Deliver trusted marketing performance reporting: Reduce reliance on manual reporting through automation and standardisation.
• Support the development of a centralised reporting environment in Microsoft Fabric / Power BI.
• Own KPI definitions and data standards: Develop and maintain a central marketing KPI and metric dictionary.
• Support the rollout of standard tracking and data governance frameworks.
• Drive data quality and reliability: Implement and maintain data validation and quality checks.
• Improve the consistency and reliability of marketing data across systems.
• Partner with internal teams to strengthen data integrity and accessibility.
• Develop templates, documentation, and training materials to support wider adoption: Help stakeholders access and interpret performance data independently.
• Contribute to the scaling of self-service analytics across global marketing teams.
• Go beyond reporting to proactively identify performance trends and insights: Translate data into clear, actionable recommendations for stakeholders.
• Explore and apply emerging analytics and AI capabilities to accelerate insight generation and improve the quality of recommendations.
• Provide insight across key areas including digital performance & brand and communications effectiveness.
• Support the ongoing development of a shared marketing analytics capability across the organisation: A single, consistent view of marketing performance across key stakeholders.
• Reduced manual reporting effort through automation and reusable templates.
• Improved data quality, trust, and time-to-insight.

Proven experience in marketing analytics, BI, or data analytics roles. Ability to translate complex data into clear, compelling insights and visualisations that drive actionable, data-driven decision-making. Strong experience with Power BI (or similar BI tools), Microsoft Fabric, FiveTran (or similar tool), Google Analytics and Google Tag Manager. Understanding of data modelling, data pipelines, and modern data environments. Awareness of emerging analytics, automation, and AI tools, and their application in marketing analytics workflows. Experience working with multiple marketing data sources (e.g. digital, campaign, CRM). Strong analytical mindset with the ability to turn data into clear insights.

Opportunity to shape and scale a global marketing analytics capability. Work with modern tools and platforms, including Microsoft Fabric and Power BI. Be part of a team driving data-driven transformation across marketing. High visibility and direct impact on executive-level decision-making.