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For Companies At a Glance
- Tasks: Drive marketing strategies for HPE's channel partners across the UKIMEA region.
- Company: Join Hewlett Packard Enterprise, a leader in edge-to-cloud technology.
- Benefits: Enjoy health benefits, personal development, and a flexible work environment.
- Why this job: Make an impact in a dynamic role that shapes marketing strategies.
- Qualifications: Recent graduates in Marketing or Communications with some industry experience preferred.
- Other info: Be part of an inclusive culture that values diverse backgrounds and ideas.
The predicted salary is between 30000 - 42000 £ per year.
This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.
Who We Are
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description
This role is responsible for marketing to the channel audience for the UK, Ireland, Middle East and Africa (UKIMEA) region across all partner types, including Resellers, Distributors, Service Providers (SP), OEM, System Integrators (SI), and Independent Software Vendors (ISV). The role serves as the marketing partner to UKIMEA Channel leadership, shaping the ‘To’ Channel Marketing strategy and driving awareness, preference and revenue through the partner ecosystem.
Responsibilities
- Execute and manage the ‘To’ Channel marketing plan aligned to business objectives, including execution of activity that increases awareness of HPE within the channel market and tactical activity that drives short term demand and revenue.
- Develop ‘to channel’ messaging architecture for each partner type and persona to drive HPE solution areas.
- Build and execute the UKIMEA channel communication strategy working with WW Sales, WW Partner Marketing, and country channel leaders.
- Work with WW Channel & Partner Ecosystem teams to drive understanding and adoption of the HPE Partner Ready Vantage programme in UKIMEA.
- Align closely with in-country Partner Marketing Managers to activate and amplify ‘to channel’ marketing activities.
- Define metrics of success and measure progress with key performance indicators.
- Effectively manage relationships with external agencies and internal marketing teams to ensure projects are delivered on time and resources are used effectively.
Education and Experience Required
- Completed Bachelor’s/Master’s degree within the last 12 months with a focus in Marketing, Communications, or related field.
- 1 year’s Industry experience preferred (e.g. via a placement or internships).
Knowledge and Skills
- A good understanding of the IT channel market and business drivers.
- Experience in marketing or communications will be an advantage.
- Ability to simplify and communicate complex technology solutions to different audiences.
- Confident to influence senior stakeholders.
- Good project management skills.
- Excellent written and verbal communication skills.
- Customer-centric with a strong sense of ownership, innovation and initiative.
- Comfortable engaging directly with partners at all levels during events, briefings, and roundtables.
Additional Skills
- Accountability
- Action Planning
- Active Learning
- Active Listening
- Business Planning
- Coaching
- Commercial Acumen
- Computer Literacy
- Creativity
- Critical Thinking
- Customer Insights
- Data Analysis Management
- Design Thinking
- Empathy
- Follow-Through
- Growth Mindset
- Intellectual Curiosity
- Long Term Planning
- Managing Ambiguity
- Market Analysis
What We Can Offer You
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let’s Stay Connected Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
Job Level Entry
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.
\'To Channel\' Marketing - Graduate employer: Hewlett Packard Enterprise
Contact Detail:
Hewlett Packard Enterprise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land \'To Channel\' Marketing - Graduate
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to HPE. Use LinkedIn to connect and engage with them; you never know who might help you land that interview.
✨Tip Number 2
Prepare for interviews by researching HPE’s culture and values. Understand their approach to marketing in the channel space. This will help you tailor your responses and show you’re genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the ‘To Channel’ Marketing role. Highlight any relevant experience, even if it’s from internships or projects during your studies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the HPE team and ready to make bold moves together.
We think you need these skills to ace \'To Channel\' Marketing - Graduate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role. Highlight any relevant experience in marketing or communications, especially if you've worked with channel partners before. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the 'To Channel' marketing role and how you can contribute to our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Skills: Don’t forget to highlight your project management skills and your ability to communicate complex ideas simply. We’re looking for someone who can influence stakeholders and drive results, so make sure these skills stand out!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Hewlett Packard Enterprise
✨Know Your Audience
Before the interview, take some time to research Hewlett Packard Enterprise and its channel marketing strategies. Understanding their approach to the UKIMEA region and the different partner types will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Communication Skills
Since this role involves engaging with various partners, be prepared to demonstrate your excellent written and verbal communication skills. Think of examples from your past experiences where you simplified complex information for different audiences, as this will resonate well with the interviewers.
✨Prepare for Scenario Questions
Expect questions that assess your project management skills and ability to influence stakeholders. Prepare specific examples of how you've successfully managed projects or influenced decisions in previous roles or internships, highlighting your customer-centric approach and innovative thinking.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask thoughtful questions about the team dynamics, the marketing strategies they currently employ, or how success is measured in this role. This shows your enthusiasm and helps you gauge if the company culture aligns with your career goals.
