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- Tasks: Drive B2B marketing initiatives and execute impactful campaigns.
- Company: Join a leading brand in the UK & Ireland marketing team.
- Benefits: Be part of a creative, high-energy team with growth opportunities.
- Why this job: Shape marketing strategies and drive real business growth.
- Qualifications: 4-7 years in marketing, with B2B and campaign management experience.
- Other info: Opportunity to influence cross-functional teams and manage budgets.
The predicted salary is between 28800 - 43200 £ per year.
Marketing Specialist – UK & Ireland
Marketing Specialist – UK & Ireland
Apply locations Reading, Berkshire, United Kingdom time type Full time posted on Posted 5 Days Ago job requisition id 3143020
Description –
Are you passionate about driving B2B marketing initiatives that lead to real business growth? An incredible opportunity awaits for a Marketing Specialist to be a part of the UK & Ireland Marketing team, a team of marketing and brand experts. The role reports to the UK&I Head of Marketing.
This role is at the forefront of building and executing a commercial marketing strategy that aligns with business priorities, focusing on delivering impactful results and driving incremental revenue. If you have experience in B2B marketing, thrive in a fast-paced environment, and bring a growth mindset, this role is for you!
What You’ll Do:
As the Marketing Specialist, you’ll play a pivotal role in shaping and executing the marketing strategy, ensuring every initiative aligns with our business goals.
Key deliverables:
- Strategy: Create and implement the marketing plan, aligning closely with local business priorities and collaborating with category teams to set quarterly targets.
- Collaborate Across Teams: Work closely with category, sales, channel marketing, omnichannel, and store teams to align 4P plans, ensuring unified marketing execution across all platforms and touchpoints.
- Lead Media Campaigns: Brief local media campaigns and programs to our Center of Excellence (COE) teams. Set relevant KPIs, provide strategic feedback on campaign briefs, approve media plans, and consistently review performance reports to drive campaign success.
- Event Execution: Organize B2B events that drive lead generation and business outcomes, working closely with the sales team to align on key objectives and results.
- Optimize Customer Experience: Enhance the local customer journey across multiple platforms, including hp.com and partner sites, ensuring a seamless and engaging experience at every touchpoint.
- Creative Asset Development: Partner with the creative and brand specialist to develop and adapt marketing assets for maximum campaign impact. Ensure our brand and message are consistent and compelling across all channels.
- Performance Marketing and Experimentation: Collaborate with our COE and data science teams to design experiments, run A/B tests, and implement data-driven strategies that optimize marketing spend for maximum effectiveness and efficiency.
- Budget Responsibility: Manage marketing budget in alignment with the Head of Marketing, ensuring strategic utilization of quarterly and annual budgets to achieve business goals.
- Non-Paid Media Initiatives: Drive content and SEO initiatives to boost brand consideration and conversion rates, collaborating with the Digital Operations team to achieve measurable success.
What We’re Looking For:
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Proven experience in marketing: Typically between 4-7 years of work experience in marketing and campaign management, or an advanced degree with 3-5 years of work experience.
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Extensive experience managing Paid Media Campaigns: Knowledge of different paid media vehicles and how to drive campaigns effectively.
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B2B marketing and ABM Experience: Proven experience in B2B marketing and Account-Based Marketing (ABM).
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Performance Marketing & Experimentation: Experience in performance marketing, conducting experiments, and analyzing performance metrics to optimize initiatives.
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Influence: Ability to cut through silos and influence cross-functional teams. Ability to orchestrate and project manage large marketing programs.
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Proactive Self-Starter: Ready to take ownership, solve problems independently, and deliver tangible results.
Why Join Us?
Becoming a Marketing Specialist in our division means being part of a high-energy, innovative team that values creativity and collaboration. You’ll have the opportunity to shape the marketing landscape for a leading brand, drive impactful campaigns, and be a key contributor to our business success.
Bring your energy, enthusiasm, and growth mindset to lead the way in transforming the market with HP. Are you ready to make a difference?
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Marketing Specialist - Commercial - Print - UK & Ireland employer: Hewlett Packard Enterprise
Contact Detail:
Hewlett Packard Enterprise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist - Commercial - Print - UK & Ireland
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing and Account-Based Marketing (ABM). This knowledge will not only help you during the interview but also demonstrate your passion for the field and your readiness to contribute to our marketing strategy.
✨Tip Number 2
Showcase your experience with performance marketing and experimentation. Be prepared to discuss specific campaigns you've managed, the metrics you tracked, and how you optimized results based on data-driven insights.
✨Tip Number 3
Highlight your ability to collaborate across teams. Provide examples of how you've successfully worked with sales, creative, and digital teams to execute marketing initiatives that align with business goals.
✨Tip Number 4
Demonstrate your proactive self-starter attitude by sharing instances where you've taken ownership of projects or solved problems independently. This will show us that you're ready to make a tangible impact in our fast-paced environment.
We think you need these skills to ace Marketing Specialist - Commercial - Print - UK & Ireland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and campaign management. Use specific examples that demonstrate your ability to drive business growth and manage paid media campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention how your skills align with the job requirements, particularly in performance marketing and collaboration across teams.
Showcase Your Results: In your application, include quantifiable achievements from previous roles. Highlight successful campaigns you've led, budget management experience, and any metrics that demonstrate your impact on business outcomes.
Research the Company: Familiarize yourself with HP's marketing strategies and recent campaigns. This knowledge will help you tailor your application and show your enthusiasm for contributing to their goals.
How to prepare for a job interview at Hewlett Packard Enterprise
✨Show Your B2B Marketing Passion
Make sure to express your enthusiasm for B2B marketing during the interview. Share specific examples of past campaigns you've worked on and how they contributed to business growth, as this role is all about driving impactful results.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams such as sales, category, and digital operations. Be prepared to discuss how you’ve successfully aligned marketing strategies across different departments to achieve common goals.
✨Discuss Performance Marketing Experience
Be ready to talk about your experience with performance marketing and experimentation. Share insights on how you've used data-driven strategies to optimize campaigns and improve ROI, as this is a key aspect of the role.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage large marketing programs. Think of examples where you took ownership of a project and delivered tangible results, showcasing your proactive self-starter attitude.
